There’s no question we’re undergoing one of the biggest transformations in history, but the digital disruption that’s happening around us every day has caught most church and business leaders off guard.
Clay talks about how large and small organizations are missing out on one of the greatest opportunities there is, and some ideas on how to respond.
Welcome to Episode 193 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on iTunes or wherever you get your podcasts and listen for free.
Carey Nieuwhof Resource: Connexus Church Online Philosophy Document
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3 Insights from This Episode
1. Ignoring digital disruption is a bad idea
Many churches and businesses are staring at their declining numbers and scratching their heads; totally dismissing the digital explosion happening around them.
The largest car service in the world owns zero cars.
The largest hotel industry in the world owns zero rooms.
The largest retail store in the world owns zero inventory.
It’s unwise to ignore what’s going on in today’s culture. In order to reach more people, the church has to work through what it looks like to engage a digital world.
2. Live experiences matter, but today’s culture calls for a screen-first mentality
Live experiences are absolutely relevant and matter, but don’t be limited to the boundaries of a building. The needs of people can’t be left to be met only on Sunday mornings or weekdays from 9 to 5.
There are very few places anyone goes in life prior to first visiting them on a screen. A quick search online is the first impression that can lead to continued online and physical engagement. Buildings can host a lot of people, but websites can reach so many more.
3. It’s hard to leverage digital touches with an analog mindset
The digital world and analog world need each other, because they fuel each other’s growth. We Amazon Prime some things and drive to a store to purchase others. Online and in-store go hand-in-hand and the same is proving true in churches who keep track of their online attenders. The more people watch church online, the more people engage in the church community.
The definition of attend is changing. It’s hard to keep track of how many people are engaged in your services online, but digital attendance needs to count in some way. Every church has to figure out a strategy for what to do after someone clicks on your site. What’s the pathway in place for them? Start with what you want to measure and build a strategy around it.
Quotes from This Episode
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Next Episode: Jerry Hurley
Jerry Hurley joined the staff at Life Church in 1998, when it was a single campus and running about 600 people. He’s been on the senior leadership team as it’s grown to over 80,000 attenders and 29 locations today. Jerry shares his top insights on scale, leaving the corporate world and recruiting staff and volunteers. Plus, he tells the story of how he challenged Craig Groeschel to make a change that Craig calls one of the most important in his early ministry.
Subscribe for free now and you won’t miss Episode 194.