Reaching new people is harder than ever. Here’s how to reignite evangelism at your church.
Prayerfully and strategically make the changes you need to see more new faces on Sunday morning, engage unchurched people, and equip them to grow in their faith—all in The Art of Reaching.
REIGNITE EVANGELISM
EQUIP YOUR CONGREGATION
REACH UNCHURCHED PEOPLE
MULTIPLY YOUR IMPACT
Thriving churches have new people set foot inside their building every weekend…
…but the reality is that it just isn’t happening at as many churches as it used to.
In fact, in a recent Barna study, 99% of churches self-reported that they aren’t very effective at reaching out to unchurched people.
In other words, you aren’t alone if you’re finding it harder than ever to reach your community.
Over the last few years, you’ve probably noticed the growing conversation about discipleship. And while that’s a hugely important conversation to have, there’s been a crisis bubbling under the surface.
Without a strong focus on evangelism, the data is shaping into a startling story…
- Only 3-5% of American churches are growing through conversion.
- 43% of Southern Baptist churches experienced ZERO baptisms in a calendar year.
- 54% of churches report that they’re experiencing declining attendance.
When you don’t have a defined evangelism strategy at your church, your ministry risks becoming a club for insiders rather than a mission to reach the world. And without effective ways to reach unchurched people, that almost becomes inevitable.
God is the multiplying force when you make evangelism a core piece of your culture.
Let’s be honest. Sometimes evangelism (and discipleship) sounds great in theory, but in practice, it just hasn’t taken root like you had imagined.
But what if evangelism wasn’t just something your church talked about?
Instead, imagine a shift at your church. One where you, your staff, and your congregation created a culture that draws people into your church as a place to explore their faith? One where skeptics open up, people who have never opened the Bible do for the first time, and people who have walked away come back for healing.
The truth is, your church doesn’t need another program. Your leadership team doesn’t need another actionless conversation. And you don’t need another tactic that isn’t effective.
When you equip your staff, your volunteers, and your entire congregation with a Biblical—and clear—strategy for evangelism and outreach, you’ll see God multiply the impact beyond anything you’ve seen before.
How The Art of Reaching equips your church to reach people more effectively.
Understand the cultural shifts impacting effective evangelism.
Learn how to adapt your ministry to thrive in a post-Christian world where traditional strategies fall short. By the end of this section, you’ll have a clear understanding of why people are walking away, disengaging, and skeptical and what you need to do to re-engage them with purpose and confidence.
Key outcome: Gain the key insights into what effective evangelism looks like in 2025.
Key resources:
Discover the key cultural shifts shaping today’s world and why traditional outreach methods no longer resonate. Gain the insights to understand and navigate these changes, so you can engage unchurched people with confidence.
Learn the reasons behind declining church attendance and how to respond effectively. This session equips you to reconnect with irregular attendees and inspire deeper commitment.
Build a Biblical foundation for reaching people in today’s culture.
Use the timeless truths of evangelism and learn how to apply them to the realities of ministry in 2025. Explore the power of a scattered and gathered church, and understand how Biblical principles can fuel innovative methods for reaching people both in-person and online.
Key outcome: Equip your church with Biblically rooted strategies that are effective in today’s culture.
Key resources:
Unleash the power of a mobilized church. Find out how to equip your congregation to live out their faith beyond the church walls, transforming everyday environments into ministry opportunities.
Reimagine the gathered church experience. This session reveals how to strike the perfect balance between timeless truth and innovative methods to captivate and connect with today’s audience.
Elevate your church’s ministry with strategies to deepen engagement, foster authentic connections, and inspire action. Create an irresistible environment that drives growth and participation.
Create an impactful plan for everyday ministry.
Turn theory into practice with actionable strategies that bridge the gap between engagement and attendance. From leveraging digital tools to crafting unforgettable first impressions, this section equips you with the know-how to foster meaningful connections and sustain growth in your ministry.
Key outcome: Develop a step-by-step plan for connecting with people during the week and creating transformational weekend experiences.
Key resources:
Discover why engagement matters more than attendance and learn how to inspire people to participate actively in the mission of your church, creating a stronger sense of community and purpose.
Learn how to turn digital interactions into meaningful connections. This session equips you with practical strategies to transform clicks into real-life engagement that builds trust and fosters relationships.
Revolutionize the way your church creates and shares content. Gain insights into crafting messages that resonate deeply and reach wider audiences while staying true to your mission.
Create a lasting impression on first-time visitors with proven strategies to make them feel welcome and valued. Discover how to turn one-time guests into committed members of your church community.
Practical guides, tools, and application to support you each step of the way.
These day-to-day resources take you from concept to execution and application so you can start seeing immediate results.
Key outcome: Turn lessons and insights into instant action and outcomes.
Key resources:
- The Art of Reaching e-book
- Application Guide with specific steps to take from each lesson
- Q&A Session with Mark Clark and Carey Nieuwhof.
- The 8 Characteristics of Discipleship to empower the growth of your congregation
- Bonus lesson on Ephesians 4:11-12 in a Post-Christian Era
- Easter Outreach Toolkit with ready-to-use templates, social media posts, and more
- Christmas Outreach Toolkit with ready-to-use templates, social media posts, and more
About your instructors.
Carey Nieuwhof
Carey Nieuwhof is a best-selling leadership author, podcaster, and church planter. He hosts one of today’s most influential leadership podcasts, and his content is accessed by leaders over 1.5 million times a month. He founded The Art of Leadership Academy and has spent the last two decades helping church leaders get expert guidance, proven strategies, and practical tools to break through growth barriers and lead their churches effectively.
Mark Clark
Mark Clark founded Village Church, a multi-site church with locations in multiple cities across Canada and online around the world, that seeks to reach skeptics and challenge Christians. He is now the Global Senior Pastor at Bayside Church in California. He is the author of The Problem of Jesus and The Problem of God, the winner of the 2018 Word Award for Evangelism. Mark has been the subject of several articles in Christianity Today, and Outreach Magazine voted him one of the Top 26 Leaders to Watch. He has three beautiful daughters with his wife, Erin.
Are you ready to transform the way your church reaches people?
Don’t let the challenges of today’s culture hold you back. You have the opportunity to lead with courage, clarity, and conviction—and The Art of Reaching will show you how.
Reignite Evangelism: Shift from passive outreach to a bold, effective strategy that meets people where they are—digitally, in person, and in their daily lives.
Equip Your Congregation: Build a staff and volunteer culture that doesn’t just talk about evangelism but lives it out in ways that inspire your community.
Reach Unchurched People: Transform first-time visitors into active participants through clear steps and a welcoming environment.
Multiply Your Impact: Design a mission-driven strategy for engaging your congregation, reaching unchurched people, and growing your church sustainably.
What if your church was known as a go-to place for spiritual seekers to explore their faith? What if your most engaged members consistently brought new people to experience the life-changing power of Jesus? And what if new guests immediately felt connected and engaged in conversations that led to lasting transformation?
Today, you can take a BIG step toward building a church where more lives are changed, your community is impacted, and God’s mission is multiplied.
1,000+ churches are using the strategies in The Art of Reaching. You can too.
Choose how you’d like to join.
All-Access Membership
The Art of Reaching Course
30-Day Money Back Guarantee
PLUS
Unlimited access to a growing library of courses and resources
Live coaching calls
Leadership development training for staff
Onboarding call invested in your success
$497 / year
That’s only $1.36 a day. Cancel at any time.
The Art of Reaching Course
The Art of Reaching Course
30-Day Money Back Guarantee
$347
One-time payment. Or choose 3 payments of $187 at checkout.
All-Access Membership
The Art of Reaching Course
30-Day Money Back Guarantee
PLUS
Unlimited access to a growing library of courses and resources
Live coaching calls
Leadership development training for staff
Onboarding call invested in your success
$249 / 6 months
That’s only $1.36 a day. Cancel at any time.
The Art of Reaching Course
The Art of Reaching Course
30-Day Money Back Guarantee
Lifetime access
$447
One-time payment. Or choose 3 payments of $187 at checkout.
Not sure which option to choose? Here’s a bit more info about The Art of Leadership Academy!
In the Art of Leadership Academy, you’ll engage a private online community of leaders committed to leading healthy, growing churches.
Through comprehensive online courses, guided discussions, live coaching calls, and a forum to ask any leadership question you have, you’ll discover new strategies, build practical day-to-day skills, and get immediate feedback from people who have led through the exact same challenges and opportunities you’re facing.
Comprehensive Courses
Broken down into bite-sized modules that have workbooks, templates, cheatsheets, checklists, scripts and more for instant application.
Live Coaching Calls (Monthly)
Connect with me, my team, and top leaders on Live Coaching Calls, held monthly, where we discuss today’s most pressing leadership topics.
Life-Giving Community
Through guided discussions and a forum to start your own, you’ll go from “nobody knows I’m here” to frequent engagement with top leaders.
There’s comfort in knowing you can watch (or re-watch) a lesson, use a practical tool or template, send a DM, or simply post a question, and you’ll be moving forward in minutes.
Jasmyn Denton
I learn something new every time I open the app—whether it’s hearing what other leaders are learning and doing, problem-solving with fellow members, or working through the courses, this is a rich, deep well.
The interactions in the comments are always generous, insightful, and not self-inflated. In one of the comment sections, Carey simply said, “There’s so much wisdom in this group. What do people think?” I could have cried for joy.
To have someone point to us and say, “Ask them…” meant more than I can say.
Paul Webster
I’ve created margin in my life and leadership, and I love it. We have a weekly time planned for our family just to be us and play games and have fun together. Having young kids (who are growing up way too fast!), this is my biggest win!
I’ve also reclaimed wasted time at work, where I’m using my green zone to improve my preaching, work on ministry strategy, and create digital content for our church.
Jeremy Cole
There ARE other people out there asking the same questions and going through the same things I am. This makes me feel normal.
What I love the most is the clarity it brings to the complex problems we are all facing as pastors.
And that I don’t have to come up with my own content to invest in my team. I can just use what’s provided here and in the monthly team training content.
Nowhere else do you find such quality content for pastors.
Sarah Starrenburg
I have received so much wisdom, encouragement, and thought-provoking input from an amazing network of people I otherwise would never have met. The Academy is truly a gift.
Dave Allman
Our church has grown spiritually, numerically, and financially. We identified that we were understaffed, and our payroll was far below the standard budget.
Since joining, our church attendance has nearly doubled in size; we hired two more full-time and one more part-time staff. We have raised over two million dollars and will be debt-free on our property at the end of this year.
The feeling of being overwhelmed is lifting from my shoulders as we have expanded our team.
Brody Tubaugh
I took the course on generosity inside the Art of Leadership Academy, and we actually have a plan now. I’m so excited.
I’ve never been excited about money [at church], and now there’s light at the end of the tunnel instead of just barely scraping by.
Josiah Petermann
This has been a breath of fresh air. I was overworked and overwhelmed, and our staff was stuck maintaining the mission hung on the wall.
Since joining and using the programs, we’ve heard so many encouraging insights that have helped us move our mission forward and invite people to join us.
Chris Hallbach
After working through the Art of Preaching, I was compelled to preach noteless for the first time ever, and it went incredibly well. My bottom line was clear and thoughtful.
I even had multiple people come up to tell me how engaging and dynamic my message was. I can’t wait to keep getting better.
Mike Willis
I am absolutely thrilled and overflowing with gratitude for this incredible community that has been an invaluable guide in equipping me to lead my church through a replant!
The unwavering support and expert advice have been a game-changer for me as a pastor.
I’m confidently charting a course toward a bright and successful future for my church!
Questions that leaders like you asked before their breakthrough.
What is the Art of Leadership Academy? How is it different than the course?
The Art of Leadership Academy is a membership that gives you instant access to all of my church leadership courses (and all future courses), monthly coaching calls, monthly staff and volunteer leadership development material, and my private online community of church leaders.
The Art of Reaching course is included in your membership when you join the Academy.
Alternatively, you can register for The Art of Reaching on its own, which includes access to the course content—no community, coaching, or access to other courses.
Do I have to sign up for the Art of Leadership Academy? Can I just purchase the course?
You can purchase The Art of Reaching on its own, which includes access only to the course content—no community, coaching, or access to other courses.
It’s a one-time payment of $347.
What does my commitment look like? How many hours will this take?
This program is built on ACTION. The on-demand modules and lessons have about 4 hours of video content, which you can work through at your own pace. Each lesson has step-by-step instructions and guides to help you turn knowledge into results.
Bottom line: This training works if you do the work. Even just 2-3 hours per month is plenty of time to watch a lesson or two and implement the materials, but we think you’ll love it enough to invest more time than that.
Is this program right for me and my church?
This program was researched and designed to work across denominations for church plants and churches up to 2,500+ in weekly attendance.
If you’re looking for a clear and effective evangelism strategy and are willing to put in a few hours of work each week, this program is a fit for you.
The transaction declined, and my card isn’t even maxed out. What’s up with that?!
Please try calling your bank (or credit card company), as they have likely flagged the transaction. Once you let them know it was you, you’ll be on your way.
If that doesn’t do the trick, please contact us at [email protected]. We’re always happy to help!
How do I pay?
Click one of the buttons on this page to proceed to checkout. Once you’re there, you can enter the required information and pay with credit card.
What is the refund policy?
It means a lot to me that this material makes a difference in your ministry and in your leadership. With all my resources, I offer a no-questions-asked 30-day guarantee.
Just email us at [email protected] and we’ll be happy to help.