CNLP 174: Jeff Henderson on the Dos and Don’ts of Marketing Your Church or Product and the Backstory to the #FOR initiative

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Jeff Henderson was a marketing executive with Chick-fil-A and the Atlanta Braves before he started leading churches.

He opens his playbook and outlines the dos and don’ts of effective marketing and shares the backstory and strategy behind one of the most viral marketing campaigns in the church in years, the #FOR initiative that’s been adopted by hundreds of churches, businesses and even a politician.

Welcome to Episode 174 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on iTunes or wherever you get your podcasts and listen for free.

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Rethink Leadership in Atlanta Georgia, April 25-27th 2018

The Canadian Church Leaders Conference, Barrie Ontario, June 14-16th 2018

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CNLP 016: How Anyone Can Become a Better Communicator—An Interview With Jeff Henderson

CNLP 056: 7 Powerful Conversations That Will Help your Church Grow—An Interview with Jeff Henderson and Carey Nieuwhof

CNLP 110: Jeff Brodie, Carey Nieuwhof and Jeff Henderson on Navigating a Successful Transition: Stepping Out of And Into the Lead Pastor’s Chair

3 Insights from This Episode

1. Building a common ground in the community shows off the gospel

The church is often known for what it is against rather than what it supports. When Jeff Henderson and his team set out to plant Gwinnett Church they were determined to change that perception. They launched the #FORGWINNETT campaign; an initiative that showed the community that Gwinnett Church was breaking ground to support its neighbours.

When it comes to the church we have to understand that, for many, the church has become a dividing line. Partnering with the community creates a common ground for people that can start a new conversation, remove that stigma and show off the gospel. 

2. Use social media as an opportunity to recognize the good happening around your church

Take a minute to check your social media feed…Are your posts offering a healthy balance between what’s happening inside your walls as well what’s going on in the community outside of them?

One way to get more people interested in coming to your church is to stop talking so much about how great it is. Instead, use social media as an opportunity to recognize great things you see going on around your city. Adding value to your community in turn adds value to your mission.

3. Create conversation starters that share your vision

The more people that you have carrying your vision, the more people you’ll have casting it. Equip people with your story – tell them the message and give them the tools they need to share it with the community. Simple things like hats, t-shirts and car magnets are great conversation starters that produce simple ways to share big visions.

Quotes from This Episode

CNLP 174: Jeff Henderson on the Dos and Don’ts of Marketing Your Church or Product and the Backstory to the #FOR initiative Click To Tweet CNLP 174: Jeff Henderson on the Dos and Don’ts of Marketing Your Church or Product and the Backstory to the #FOR initiative Click To Tweet CNLP 174: Jeff Henderson on the Dos and Don’ts of Marketing Your Church or Product and the Backstory to the #FOR initiative Click To Tweet

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Next Episode: Bryan Miles

What do you do with younger leaders who want to work remotely or from home? Is the office culture a dying culture? Bryan Miles is founder and CEO of BELAY Solutions, a rapidly growing virtual company voted by Entrepreneur Magazine as the #1 workplace culture in American in 2017. Bryan talks about how to create a great office culture, how to handle the hybrid of virtual and physical team members and much more.

Subscribe for free now and you won’t miss Episode 175.

Lead With Confidence and Clarity. Grow Your Church.

As leaders, we tend to see the challenges and roadblocks before other people do.

We've all been there before...

  • You need to refresh your vision for the future but know that change will be an issue for that person.
  • You're overstaffed (or missing a key role) and can't find the right person to fill the role.
  • You aren't reaching enough new people even though you've tried everything that's working for other churches.
  • You can see the issue but aren't confident in what to do about it.

And with another Sunday morning coming up, it'll just have to wait until next week when you have a few minutes to figure it out.

Now ask yourself this:

What would it feel like to have those answers at your fingertips 24/7?

Whether it's reaching new people, improving your preaching, increasing volunteers, refreshing your vision, engaging your staff, or any of the countless challenges we face as church leaders, The Art of Leadership Academy will equip you to lead your church with confidence and clarity.

Between comprehensive church leadership courses, live coaching calls, staff and volunteer training resources, and direct access to a private online community of senior-level church leaders, you'll get the exact insights and answers that fuel your church for growth.

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.