Mark Clark and Carey Nieuwhof talk about how church leaders can buck the current cultural trends and actually reach more people. Mark talks about what principles transcend time and what strategies need to change to reach more people, and Carey weighs in on where things are heading in the future.
Plus, Carey and Mark give you insight into their new resource, The Art of Better Reaching.
Welcome to Episode 420 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Plus, in this episode’s What I’m Thinking About segment, Carey talks about some of the content that he and Mark cover in The Art Of Better Reaching.
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The Art of Better Reaching
As a church leader, you’re working harder than ever and seeing fewer results. It seems more difficult to reach people than ever, and increasingly it feels like culture is just tuning you out.
You know that new, excited, engaged and contributing people is how churches grow, but what used to work even a few years ago doesn’t seem to be working anymore.
That’s why my good friend, Mark Clark, and I teamed up to create The Art of Better Reaching. It’s a brand new online course that gives your church the lessons, tools and strategies to get people excited, engaged and contributing in 2021 without compromising or watering down God’s message.
If you want:
- To understand how to reach people in today’s culture
- Fresh digital and in-person strategies
- To attract and engage more new guests
Get the course at TheArtOfBetterReaching.com and secure your spot before June 11th to get best pricing.
*As an Amazon Associate, I earn from qualifying purchases.
Insights From Mark
1. Our culture has become “me-centered,” and if we want to reach it, identity is key
As the West has become more and more post-Christian, self-actualization or chasing “your truth” has become even more important than contributing to societal good as a whole. We, as Christians, know that trying to “be yourself” will ultimately leave you empty, but how do we convey that in a meaningful way?
Mark believes that Tim Keller is absolutely on the right track when he says that if he were to start a church today, he would make identity one of his key talking points. We need to show people that the only way to become secure in their identity is through Jesus.
2. The world will probably be better off without Christendom
One of the things Jesus actively spoke against was “polishing the outside of the cup, but leaving the inside of the cup dirty.” In many ways, today’s culture of Christendom fits that analogy. People act morally and claim to follow God, but look nothing like him on the inside. As Christendom falls, fewer and fewer people will fall into the trap of looking morally good, but not following Jesus.
3. The key to your digital ministry is moving people through a digital engagement funnel
Many churches are successful at getting people to their services online but then don’t do much after. They have hundreds, or thousands of people watching online, but little engagement after.
Inside of The Art Of Better Reaching, Carey outlines a digital engagement funnel that will show you exactly how to take someone who discovers you online, integrate them into your church as a new Christian, and turn them into champions of the gospel who share your stuff online.
Quotes from Episode 420
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
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Next Episode: Christine Caine
In an emotional conversation, A21 founder and Mother Teresa Memorial Award winner, Christine Caine, talks about the pain of leadership in a highly critical, outrage-driven culture, how it led her to rethink how much longer she wants to lead with her heart fully in it, and why she decided to keep going in leadership despite the struggle.
This is soul fuel for every leader right now.
Subscribe for free now so you won’t miss Episode 421.