CNLP 347: Nir Eyal on How to Hook People with Your Message or Product and (Also) How to Become Indistractable
When bestselling author, Nir Eyal, wrote Hooked a few years ago, it took Silicon Valley by storm. In it, Nir explains the principles that companies and leaders can use to ‘hook’ people on forming (good) habits. His most recent book,…