Episode 588: Stephanie McNeal on The Dark Side of Becoming an Influencer, How to Build an Authentic Audience on Social Media, Dealing with Haters, and Writing Headlines and Captions That Get Attention

Former BuzzFeed News Editor Stephanie McNeal shares how to build an authentic, engaged audience on social media, the dark side of becoming an influencer, how to navigate private and public life, dealing with haters, snarkers, and negative comments, and writing headlines and captions that get attention.

Download the Transcript

Conversation Links

Swipe Up for More by Stephanie McNeal

On the Rise Newsletter

The Art of Leadership Academy

Get Carey’s Content Straight to Your Inbox

*As an Amazon Associate, I earn from qualifying purchases.

Quotes from Episode 588

I think the best indicator of whether something is a good story or not, is if people want to share it. - @stephemcneal Click To Tweet A lot of people are starting to see influencing as, not a business, but a way to really build a long-lasting business where influencing can just become a part of it. - @stephemcneal Click To Tweet People love stories and people want to connect with other people through storytelling. - @stephemcneal Click To Tweet People want to follow people who are authentic, and people want to consume content that's authentic. - @stephemcneal Click To Tweet

More from Stephanie…

Substack | Twitter | Instagram

Episode Partners

Gloo

Church leaders, are you tired of low email open rates and sending out communications that never get seen?

You’re going to want to check out Gloo’s Free Text Messaging for Churches. Did you know that according to Gartner Research a staggering 98% of text messages get read?

It’s time this incredible statistic became part of your communications strategy.

With Gloo, you’ll have access to all the features you’d expect from a world-class texting platform, and so much more!

The best part?

It is 100% free. There’s no hidden costs or paywalls.

That’s because Gloo wants to empower churches like yours to connect with your people and communities better than ever.

And, when you sign up for free texting, you’ll also get access to Gloo’s growing platform that’s revolutionizing the way the faith community connects.

You put a lot of heart and effort into communicating with your people. So when your people miss the message it can be frustrating. Free Texting puts an end to that frustration.

Go to get.gloo.us/texting to sign up for free.

Convoy of Hope

Let me tell you a little bit about my friends at Convoy of Hope. This faith-based, nonprofit organization has a driving passion to feed the world through children’s feeding initiatives, women’s & girls’ empowerment, and disaster response.

Just last year, Convoy fed over 533,000 children every school day in 37 countries and responded to 75 natural disasters and humanitarian crises around the globe. In their 29 year history, Convoy has distributed over 2 billion dollars in food and supplies to more than 200 million people worldwide.

Convoy of Hope makes it easy for every individual, business, and church to deliver tangible hope to people who desperately need it, at just the right time.

To learn more about how you can feed a child every school day for just $10 a month or for instructions on how to create hygiene kits for disaster survivors during the upcoming hurricane season, visit convoyofhope.org/carey

Never miss an episode!

Listen and subscribe on:

Spread the Word. Leave a Rating and Review.

Hopefully, this episode has helped you thrive in life and leadership. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review!

Lead With Confidence and Clarity. Grow Your Church.

As leaders, we tend to see the challenges and roadblocks before other people do.

We've all been there before...

You need to refresh your vision for the future but know that change will be an issue for that person.

You're overstaffed (or missing a key role) and can't find the right person to fill the role.

You aren't reaching enough new people even though you've tried everything that's working for other churches.

You can see the issue but aren't confident in what to do about it.

And with another Sunday morning coming up, it'll just have to wait until next week when you have a few minutes to figure it out.

Now ask yourself this:

What would it feel like to have those answers at your fingertips 24/7?

Whether it's reaching new people, improving your preaching, increasing volunteers, refreshing your vision, engaging your staff, or any of the countless challenges we face as church leaders, The Art of Leadership Academy will equip you to lead your church with confidence and clarity.

Between comprehensive church leadership courses, live coaching calls, staff and volunteer training resources, and direct access to a private online community of senior-level church leaders, you'll get the exact insights and answers that fuel your church for growth.