Episode 588: Stephanie McNeal on The Dark Side of Becoming an Influencer, How to Build an Authentic Audience on Social Media, Dealing with Haters, and Writing Headlines and Captions That Get Attention

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Episode 588: Stephanie McNeal on The Dark Side of Becoming an Influencer, How to Build an Authentic Audience on Social Media, Dealing with Haters, and Writing Headlines and Captions That Get Attention

Former BuzzFeed News Editor Stephanie McNeal shares how to build an authentic, engaged audience on social media, the dark side of becoming an influencer, how to navigate private and public life, dealing with haters, snarkers, and negative comments, and writing headlines and captions that get attention.

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Quotes from Episode 588

I think the best indicator of whether something is a good story or not, is if people want to share it. - @stephemcneal Click To Tweet A lot of people are starting to see influencing as, not a business, but a way to really build a long-lasting business where influencing can just become a part of it. - @stephemcneal Click To Tweet People love stories and people want to connect with other people through storytelling. - @stephemcneal Click To Tweet People want to follow people who are authentic, and people want to consume content that's authentic. - @stephemcneal Click To Tweet

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.