CNLP 365: Cathy Heller on How to Quit Your Day Job, How to Find the Best Idea for a New Business, and Why Purpose Cures Depression

Cathy Heller’s Don’t Keep Your Day Job podcast has 15 million downloads, and she runs a multiple seven figure business from her home, but it didn’t start out that way.

Cathy shares her remarkable sideways journey to success, the key ingredients of a successful launch, how to gain traction online and how purpose cured her depression.

Welcome to Episode 365 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about what you need to do to get momentum when you can’t seem to find any.

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It seems we always are running out of time. But what if I told you that you can have an extra 15 hours every week? Think of five tasks you can delegate—maybe emails, scheduling, booking travel, planning meetings, and expense reporting. That may sound scary, but delegation is the cost of your sanity, and the lynchpin to the survival of organizations everywhere.

BELAY—the incredible organization revolutionizing productivity with their virtual assistant, bookkeeping and social media strategist services for churches, non-profits, and businesses alike—is offering a free download of Things to Delegate to Save 15 Hours This Week to our podcast listeners today.

Text CAREY to 31996 to get your free download of Things to Delegate to Save 15 Hours This Week.


Don’t Keep Your Day Job by Cathy Heller

Made to Do This


Podcast Movement

Scary Close by Donald Miller

A Curious Mind by Brian Grazer

How Radical Empathy Strengthens Your Business – Seth Godin

How the Most Successful Producer of All Time Created Apollo 13 and A Beautiful Mind – Brian Grazer

How to Get Rich – Ramit Sethi

How Vulnerability Went Viral – Morgan Harper Nichols

An Eye Opening Conversation About Committing to Your Big Leap – Gay Hendricks

CNLP 233: Daniel Pink on the Science Behind Perfect Timing, How Morning People, Night Owls and Everyone Else Can Maximize Productivity and Effectiveness

7 Keys to Finding Momentum and Growth When There are No Good Options by Carey Nieuwhof

Learn more about joining the Leaders Circle by texting LEADERSCIRCLE to 33777

Text CAREY 33777 to join more than 70,000 subscribers to our leadership content


1. Your greatest pain can fuel your life’s purpose

When Cathy was growing up, she was inappropriately used as a sounding board for her parents. Any time there was trouble, her parents would rant to her. Cathy felt as though they never listened to her, never asked how school was, and never showed her empathy or made her feel heard. In her view, they used her to feel heard themselves.

While this was very very painful for Cathy, she turned this tragedy into one of her greatest strengths and purposes. She has built multiple businesses by bringing empathy into places that empathy usually isn’t brought and making those people feel heard. The same thing can happen to all of us. Our deepest pain can turn into our greatest purpose if we embrace it.

2. Empathy is the single best way to sell

Most people think they have to have the perfect idea and product to start a business. That isn’t the case. If you want to start a successful business or begin to reach more people in your church, you need to start with the audience. Reaching people with your product or message is about the depth of the relationship not the quality of the idea.

We live in a time where there is an empathy deficit. If you want to give somebody an offer (like, “Buy my product” or “Come to my church”), you need to build up a relationship first. Don’t make the offer or the invite unless you’ve built up enough of a relationship where you know how your product or service is going to help them.

3. How to quit your day job and start your dream business

Cathy believes the best approach is to start your dream job as a side hustle and grow it over time. All of her current projects that are her full-time work started as side hustles that became more successful over time and eventually became her full-time job. She recommends you do the same.

So rather than watching Netflix and taking your evenings off, you could start moonlighting one night a week with whatever your dream job is. Carey did this with his platform. He blogged for years while he was still the senior pastor at his church before he made the jump to working for his own company full-time.

Read or Download the Transcript for Episode 365

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the high impact leader

Do you want to unlock more of your potential in life and leadership without sacrificing time with your family and your health?

Sounds crazy, but it’s not. I know because I’ve lived it. A few years back, I seriously crashed and burned because the demands on my time and life were bigger than the time I had to accomplish them. I promised myself that wouldn’t happen again.

Today, I still have bigger goals than ever before, but I’ve made fundamental changes that have led to a healthier, happier lifestyle without sacrificing my family and vastly increasing my productivity at work. I’ve taken what I’ve learned during this journey and put it into The High Impact Leader course.

You can complete the three-hour course at your own pace. It’s the most comprehensive content I’ve ever created for leaders to help you reclaim HOURS every day so you can become more effective at work and more present at home. When your time, energy, and priorities are all working together for you, it’ll impact everything you do.

  • You become a better leader, because you’re doing what you do best when you’re at your best
  • You become a better spouse, because you’re focused at home
  • You become a better parent, neighbor, and friend, because you actually have time off to relax and engage

These principles will free you to thrive in every area of your life.

You can learn more and gain instant access to The High Impact Leader today.

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Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

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Thank you for being so awesome.

Next Episode: Gordon MacDonald

To mark his 80th birthday, Gordon MacDonald took some time to write down the top leadership and life lessons he’s learned so far. In this in-depth interview, Gordon unpacks all 15 lessons including avoiding the evils associated with institutional life, how to make sure you don’t cheat your family and close friends, overcoming doubt, obscurity and discouragement, reinventing your interior life every 7-10 years and learning how to ask penetrating questions that open people’s hearts.

Subscribe for free now so you won’t miss Episode 366.

CNLP 365: Cathy Heller on How to Quit Your Day Job, How to Find the Best Idea for a New Business, and Why Purpose Cures Depression

1 Comment

  1. Lorie Hartshorn on October 26, 2020 at 9:05 pm

    Loved this podcast with Cathy. Wow! A great paradigm shift to ask – what do you need that I could make for you? Rather then selling yourself – look to serve.
    I totally agree with this and have built my life in it. It’s so good to hear you and others helping people think this way.
    Thank you Carey for all that you do. You are such a light.

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