Cathy Heller’s Don’t Keep Your Day Job podcast has 15 million downloads, and she runs a multiple seven figure business from her home, but it didn’t start out that way.
Cathy shares her remarkable sideways journey to success, the key ingredients of a successful launch, how to gain traction online and how purpose cured her depression.
Welcome to Episode 365 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Plus, in this episode’s What I’m Thinking About segment, Carey talks about what you need to do to get momentum when you can’t seem to find any.
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It seems we always are running out of time. But what if I told you that you can have an extra 15 hours every week? Think of five tasks you can delegate—maybe emails, scheduling, booking travel, planning meetings, and expense reporting. That may sound scary, but delegation is the cost of your sanity, and the lynchpin to the survival of organizations everywhere.
BELAY—the incredible organization revolutionizing productivity with their virtual assistant, bookkeeping and social media strategist services for churches, non-profits, and businesses alike—is offering a free download of Things to Delegate to Save 15 Hours This Week to our podcast listeners today.
Text CAREY to 31996 to get your free download of Things to Delegate to Save 15 Hours This Week.
Learn more about joining the Leaders Circle by texting LEADERSCIRCLE to 33777
Text CAREY 33777 to join more than 70,000 subscribers to our leadership content
3 INSIGHTS FROM CATHY
1. Your greatest pain can fuel your life’s purpose
When Cathy was growing up, she was inappropriately used as a sounding board for her parents. Any time there was trouble, her parents would rant to her. Cathy felt as though they never listened to her, never asked how school was, and never showed her empathy or made her feel heard. In her view, they used her to feel heard themselves.
While this was very very painful for Cathy, she turned this tragedy into one of her greatest strengths and purposes. She has built multiple businesses by bringing empathy into places that empathy usually isn’t brought and making those people feel heard. The same thing can happen to all of us. Our deepest pain can turn into our greatest purpose if we embrace it.
2. Empathy is the single best way to sell
Most people think they have to have the perfect idea and product to start a business. That isn’t the case. If you want to start a successful business or begin to reach more people in your church, you need to start with the audience. Reaching people with your product or message is about the depth of the relationship not the quality of the idea.
We live in a time where there is an empathy deficit. If you want to give somebody an offer (like, “Buy my product” or “Come to my church”), you need to build up a relationship first. Don’t make the offer or the invite unless you’ve built up enough of a relationship where you know how your product or service is going to help them.
3. How to quit your day job and start your dream business
Cathy believes the best approach is to start your dream job as a side hustle and grow it over time. All of her current projects that are her full-time work started as side hustles that became more successful over time and eventually became her full-time job. She recommends you do the same.
So rather than watching Netflix and taking your evenings off, you could start moonlighting one night a week with whatever your dream job is. Carey did this with his platform. He blogged for years while he was still the senior pastor at his church before he made the jump to working for his own company full-time.
Quotes from Episode 365
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
GET YOUR LIFE BACK
Do you want to unlock more of your potential in life and leadership without sacrificing time with your family and your health?
Sounds crazy, but it’s not. I know because I’ve lived it. A few years back, I seriously crashed and burned because the demands on my time and life were bigger than the time I had to accomplish them. I promised myself that wouldn’t happen again.
Today, I still have bigger goals than ever before, but I’ve made fundamental changes that have led to a healthier, happier lifestyle without sacrificing my family and vastly increasing my productivity at work. I’ve taken what I’ve learned during this journey and put it into The High Impact Leader course.
You can complete the three-hour course at your own pace. It’s the most comprehensive content I’ve ever created for leaders to help you reclaim HOURS every day so you can become more effective at work and more present at home. When your time, energy, and priorities are all working together for you, it’ll impact everything you do.
- You become a better leader, because you’re doing what you do best when you’re at your best
- You become a better spouse, because you’re focused at home
- You become a better parent, neighbor, and friend, because you actually have time off to relax and engage
These principles will free you to thrive in every area of your life.
Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.
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Next Episode: Gordon MacDonald
To mark his 80th birthday, Gordon MacDonald took some time to write down the top leadership and life lessons he’s learned so far. In this in-depth interview, Gordon unpacks all 15 lessons including avoiding the evils associated with institutional life, how to make sure you don’t cheat your family and close friends, overcoming doubt, obscurity and discouragement, reinventing your interior life every 7-10 years and learning how to ask penetrating questions that open people’s hearts.
Subscribe for free now so you won’t miss Episode 366.