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CNLP 170: Esther Fedorkevich on Pro Tips on Getting Your Message Out There, How Anyone Can Get Published and How to Stand Out in a Crowded Marketplace

Esther Fedorkevich is one of the most successful agents in publishing today. In this episode, she shows anyone who has a message they want to get out what’s possible.

She talks about how publishing is changing, how to self-publish and what it takes to get a book deal. Carey and Esther also give you the inside track of what it’s like to work on a book and some sneak peaks of Carey’s next book.

Welcome to Episode 170 of the podcast.

Guest Links

Esther on Facebook | Esther on (Subject Line: Carey Nieuwhof)

Links Mentioned

Check out Ministry Grid where first time guests receive free training for teams of 2 to 200 now through December 31st!

Download your free High Impact Leader calendar template today!

CNLP 032: How Mark Batterson Writes—A Behind The Scenes Look at the Publishing Life of a Pastor and NYT Bestselling Author

CNLP 157: Jon Acuff on What It Takes for You To Finish What You Start, Finding Your Career Path and The Rhythms and Routines That Make People Successful

The 5 Million Download Giveaway

Thank you for celebrating 5 million downloads with us! I hope you got to enjoy free Starbucks or Dunkin Donuts last week.

We’ll pick the grand prize winner shortly. We had over 1600 entrants and we’re reading all your stories! I can’t wait to spend time investing in your leadership.

Make sure you follow me on Facebook, Instagram, and Twitter so you don’t miss out on our next party!

3 Insights from This Episode

1. Ask yourself these three questions if you think you’re ready to write your book

Have you been on the fence about writing a book? If your work ethic is on point and you’re the kind of leader who finishes what you start, here are three important things to consider before taking the next step:

Do I have a platform – an audience ready to receive my input?

Do I have a great idea that’s new and fresh?

Can I write that great idea well?

If you have two out of three in your pocket – go for it! Three out of three – you’re golden! Get to writing and then set out to find a team that will support you and take your vision further than you could ever imagine. 

2. Self-publishers can’t compete with distributing their work the way a big publisher can

If you believe your book is bigger than your current audience and can make a difference for more people than you know how to reach – you need to find a publisher.

A publisher has the ability to grow your audience and distribute your work way more than you ever could on your own. Not only that, a great publisher takes the lonely out of writing. The hours spent working in isolation can really mess with your head and confidence. Having a team of people available to give feedback and encouragement is uplifting and makes your work stronger.

3. There are pitfalls to having a platform when you’re a pastor promoting a book

We live in an age where millions of people can be reached easily in a matter of seconds. Obviously, great things can come from having a platform, but there are some pitfalls, too. Especially when you’re a pastor ready to launch a product that you’ve devoted hours and hours of your time to create.   

Leaders in ministry are used to giving away their content with no financial return. Obviously, it’s what we do on Sundays and all throughout the week for the people who enter our churches. So when it’s time to promote a book to an audience used to getting everything for free, they may be hesitant to pay for that pre-order. 

Do you have an audience that’s used to buying from you? Start working towards building an audience that’s used to being transactional to avoid this platform pitfall. 

Quotes from This Episode

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Next Episode: Jason Romano

Author, speaker and former ESPN Producer Jason Romano’s dad took him to a football game when Jason was 10 years old. It was the first time Jason realized his dad was an alcoholic. Jason tells the painful story of growing up with an addicted parent, how he battled for the relationship and how he finally learned how to forgive. Our past can haunt our present and future as people and leaders unless we deal with it.

Subscribe for free now and you won’t miss Episode 171.

CNLP 170: Esther Fedorkevich on Pro Tips on Getting Your Message Out There, How Anyone Can Get Published and How to Stand Out in a Crowded Marketplace

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