5 Surprising Characteristics of Churches That Are Actually Reaching the Next Generation

reaching the next generation

Everyone talks about reaching the next generation of young adults.

But what really makes a church effective in reaching the next generation?

I’ve visited a few churches that are doing a fantastic job at reaching 18-30-year-olds—a vastly under-represented demographic in most churches.

I took notes at all the churches. They all shared surprising characteristics, even though they are incredibly diverse.

The surprise (at least for me)?

It wasn’t their model that made them effective. The churches I studied have different models.

It wasn’t their denomination. One was Roman Catholic and attracting tons of young families. Others were cutting edge conservative evangelical church plants.

It wasn’t their facility. Some were portable. Some were permanent.

In many ways, these churches are bending the rule book established by the mega churches of the 90s and 2000s.

Here are 5 things I’ve seen in churches that are killing it with people in their 20s and 30s:

1. Passion over Polish

If you attend enough conferences, you can think that you need polish to pull off effective ministry. Another $50,000 in lights or sound and you’ll be good.

The effective churches I’ve visited and seen recently by no means had the best lights, stage or production. Some had almost no stage and no lights, while others had a pretty decent package, but not nearly the level you see at some churches.

What did they all have in common? Passion.

When it comes to reaching the next generation, passion beats polish.

It’s not that polish is bad, but I think it’s increasingly trumped by a raw authenticity that exudes from leaders who will do whatever it takes to reach people with the Gospel.

Smaller facilities and stage sets were more than compensated for by preachers, worship leaders and team members who exuded passion for the mission.

Passion beats polish.

When it comes to reaching the next generation, passion beats polish. Click To Tweet

2. Jesus over God

This may seem either self-evident or trivial, but I believe it’s neither; the churches that were packed with young adults talk about Jesus more than they talk about God.

Of course, Jesus is God and God is Jesus.

But God can mean many things in our post-Christian culture. Jesus is far more specific.

I’ve noticed that churches that talk about Jesus and the Holy Spirit are having a greater impact on young adults than churches who talk about God.

God can mean many things in our culture. Jesus is far more specific. Click To Tweet

3. Progress over Facilities

Several of the churches I’ve visited this year are multisite. And they don’t have massive facilities from which to launch new locations.

Next Level Church in New Hampshire is reaching almost 3000 people over 6 locations. Their largest facility is a 14,000 square foot campus that’s a converted auto repair shop. They’ve done a fantastic job remodelling it, but they’ve done it on a dime and it only seats 400 people. They’re reaching almost 3000 people out of that space across 6 locations.

It’s not the 10 million dollar facility you’d think you need to have to reach 3000 people, but that’s not what Josh Gagnon, their lead pastor, is focused on. (By the way, I was recently a guest on Josh’s Leadership Podcast. Perhaps my favourite interview I’ve given. Raw and so real.)

Josh’s passionate, can-do, no-excuses attitude is in part what’s led them to become one of the ten fastest growing churches in America.

Ditto for National Community Church in DC. They’re doing a superb job reaching young adults with very small permanent facilities. And they’re adding an eighth location without first building out the space they already have.


4. Risk over Certainty

All of the churches I know that are doing a great job with young adults take risks. Big risks.

They’re either at odds with their denomination (I’ve seen a few of these) or are launching locations where no one else would dare plant a church.

They’re figuring out how to accommodate parking and even children’s ministry after they’ve made the decision to open or move. They just want to see the kingdom advance.

And the young adults they’re reaching seem fine with the uncertainty. They just want more space and more locations to invite their friends to.

Lesson? If you’ve got growth and momentum but you’re waiting for certainty before you determine what’s next, you might be waiting too long.

Just act.

If you've got growth and momentum but you're waiting for certainty before you determine what's next, you might be waiting too long. Click To Tweet

5. Mission over Money

The question for many churches is this: does mission follow money, or does money follow mission?

Great question.

The churches I know that are doing a great job with young adults would say ‘money follows mission.’

Do the mission well, and money shows up.

In fact, if you lead with the mission first, everything else shows up: people, money and the resources you need.

Too many churches wait for the day when they have the money to realize their mission.

Realize your mission, and you’ll have the money you need.

Instead of waiting for money for your mission, just realize your mission. The money will follow. Click To Tweet

What Do You See?

Any characteristics your noticing? Scroll down and leave a comment!

5 Surprising Characteristics of Churches That Are Actually Reaching the Next Generation


  1. George Southard on January 21, 2021 at 11:16 am

    You say they are “killing it” and doing a fabulous job of reaching 18 to 30 year olds. Wonderful, but by what criteria can you make that statement? Very important.

  2. Jenny Wardrop on January 17, 2021 at 5:48 pm

    Our church is made up of almost all young adults. Most of our church is under 30. These things are true of our church. I’d also add that if you want to get young adults to serve and be in your church as the pastor you have to be real and in the trenches with them. This whole I have more important work somewhere doesn’t fly. If your not in it with them then there not staying with you. They want to work with you not for you. It’s a funny balance of friend and pastor they need.

    • Bruce Emmert on November 11, 2021 at 4:12 pm

      I appreciate your comment. Could you say more about what it means to you for the pastor to be in the trenches with them?

  3. Todd on January 17, 2021 at 10:53 am

    I think these 5 characteristics are insightful. A critical characteristic of reaching the next generation is to engage and enfold the next generation into service and leadership in every aspect of the church. This is tricky, as the existing generation must be willing to let the next generation serve and lead in meaningful ways. This includes enfolding the next generations into decision-making, implementing changes, even leading in worship. The next generation must be fully integrated into the church so they see it as their own.

  4. John Atkinson on January 17, 2021 at 8:17 am

    Such a great article Carey, and so full of truth. As a coach/consultant who travels the country helping churches, I can say wholeheartedly, I’ve seen the exact same things!

  5. Cheryl on January 3, 2021 at 9:01 pm

    Any church or church parishioner today can evangelize through the internet and social media. If everyone gets together on that, we can blanket the world for Christ. Just likes and shares from church members helps push a church’s website up.

  6. Taylor Hansen on December 10, 2020 at 12:58 pm

    I like how you mentioned how some churches with a solid mission help reach the new generation. Since I am a millennial, I want to find a church that is more trendy or less conventional. I’ll be sure to keep this in mind as I keep looking for the right church to attend.

    • Dru Teves on January 19, 2021 at 11:00 pm

      Great observations. I would like to add that having the majority of our lead team or high level unpaid leaders under 25 years with little to no former ministry experience has been a tremendous advantage in reaching many unchurched college and young adults in our city.
      I wonder if you discovered that a younger (under 30) staff or volunteer team was factor for these churches that are reaching the under 30 age group.

  7. Dan Gilbert on May 4, 2020 at 4:52 pm

    Do these churches you visited have on campus Bible Studies, Sunday School, or Life Groups for adults?

  8. Tim on May 3, 2020 at 9:10 pm

    How do you think “critical mass” plays a factor? I.e. young adults will go where other young adults already are. How do you get started at reaching them when you have very few to begin with ?

    • Lora on May 4, 2020 at 9:18 am

      I would love to know the answer to this question as well!

    • Frank N Koob on May 4, 2020 at 10:41 am

      Get a small notebook for your pocket. Have personal and individual conversations with the ones that you see. Ask him a few key questions and perhaps they know a little bit more about what we’ll move people their age than we ever can figure out. They may even be able to invite a few more of their friends to come and see. The conversations should be no strings attached. They’re afraid you’re going to make them volunteer for something. Don’t unless they lead that way.

    • Mark on June 25, 2020 at 9:13 pm

      You preach Jesus every Sunday, offer the sacraments, absolution, And blessings. Also, whoever preaches has to be able to relate to the real world and Explain how the scripture can be applied to it.

    • Mike on January 17, 2021 at 11:27 am

      The biggest thing is young adults these days are “doers”. They don’t want to wait to fill a space in the church. They don’t want to be treated as unequal. The best way to include and grow is to make young people an equal part of the church. Have them involved in meetings and making decisions. Most churches that are reaching younger people are also hiring them onto staff. Also they don’t cope well with the politics of the church. The church must be open and accepting of everyone and not just certain people. My church is struggling with everything that this post says and my friends church nearby has embraced young people and involved them in almost every aspect of the church and they are exploding right now. It’s a tough road to take, but the proof is out there if we look. God Bless you in your journey.

  9. Mark on May 3, 2020 at 8:07 am

    Good article and still applies today. You’re correct in that denomination doesn’t matter. It is if the sermon/homily can relate, the leadership will allow participation and at times get out of the way, and young people Feel welcome and that the people there are genuine, then that church will likely grow with them. I have heard many Episcopal priests and parishioners say keep the church weird, relative speaking. After all the dumbing down of daily life, Elizabethan English is great. Choral Evensong created from Vespers and Compline and the Daily Office remind us that a preacher and sermon aren’t always necessary.

  10. Darryl on May 2, 2020 at 6:15 pm

    Carey, love the article! Any chance you can expand on how the churches’ effectiveness was measured? And what did the young adults ministries of these churches look like beyond Sunday morning services?

  11. Michael Bianchi on May 2, 2020 at 8:18 am

    I don’t always agree with Carey Nieuwhof, but I will say he is spot on with this article.

  12. Mabel Alividza on August 19, 2019 at 1:26 am

    we were happy to receive members of every home for Christ in our church on 18/08/2019. Sunday school teacher did an exemplary work by demo on how to teach our children about the characteristics of the Bible. Our church is opposite vihiga referral hospital in vihiga county. We need to learn more from you. Thank you once more and God Bless as you minister and do the evangelism to the homes.

  13. Don Jones on November 24, 2018 at 7:49 pm

    Jesus is God – certainly, but God isn’t Jesus. God is Father, Son and Holy Spirit. Important difference. Thanks.

    • Randall Brown on February 12, 2019 at 9:15 pm

      That doesn’t make any sense, brother! Jesus IS God and God IS Jesus. They are one in the same. “I and my father are ONE.” Jn 1.1. “God was the Word”.

    • Frank N Koob on May 2, 2020 at 9:06 am

      From what I understand Jesus is the complete revelation of God. He who sees me sees the father. And Jesus bestows his Spirit upon the apostles to be an advocate.

  14. Bob Meeks on November 18, 2018 at 4:18 pm

    I love your articles and read them daily. As far as the 18-30 year group I have oten wondered i f a church does not have this age group how long can it exist? Check out Community Family Church, Independence, Ky. They have 3 morning services packed, and Sunday evening service packed. The congregation is made up ov all ages with those 18-30 who participate in every service. They are now building a new Sanctuary 36,000 Sq Ft. for the Youth Services. Then once completed a new Adult Sanctuary. They have an annual Youth Revival and had to turn many away because of o space.
    Our youth are tired of show case cinemas, fog lights, and strobe lights, they are looking for real true worship whee God is present.
    Take a look at them on Facebook. I have seen these young men quote not just verses but entire books.

  15. Tunde Akinfaloye on March 21, 2018 at 12:24 pm

    This is a great article. I have often discovered that the larger the congregation,the lesser the level of assimilation of the spiritual substance,Carey’s article is about the number of people in the gathering and not the making of disciples as someone earlier noted.

    Tunde Akinfaloye

  16. Emerging generations – Worth a thought on March 14, 2018 at 1:02 am

    […] Read what Carey has to say here. […]

  17. Nellie on February 17, 2018 at 7:12 pm

    This article is based on what makes a church grow by continually changing models via cultural references. I read absolutely no Scripture usage, just how we can attract the younger generation. The Hebrides Revival was brought forth when two sisters and a church leadership prayed for months when they saw the younger generation leaving. Simply, God showed up.
    This whole “Jesus more than God” makes no sense whatsoever. Jesus came to do the Father’s will, as we should. We are called to be holy, as God is. I don’t know why churches and pastors nitpick the Word of God to fit what Christians want to hear, not what they need to hear.
    A. W. Tozer’s Chicago church grew from 80 to 800 when he left. What did he do? Preach the hard truth. Nothing more, nothing less. If pastors and leadership need other things to do this, they will find ways outside Scripture to attract them and they will need to use the same methods to keep them. When that dwindles down, they will need to amend anew.
    This is weak and as David Martyn Lloyd Jones said (paraphrased):
    “You can still bring dead people together and think they will come alive.”
    This is not to judge and what I know don’t what is being preached, but it appears the author here could not recall or did not bother with what what preached. Maybe that was not the concern, just seeing what brings people.
    IMHO, I would rather get together with five people who seek total separation from the world to be with God than 100 who come for a passion that lasts only a couple hours through adrenaline based worship music. Call me old fashioned and critical, it is your right to do. Eliminating this comment may just as suitable but the way the American Church caters to the younger generation, keep the entertainment fresh. This will keep them until they get bored, then adapt again. Jesus gave the way.
    Jeremiah 6:16

    • Pastor Dennis Wright on March 10, 2018 at 2:38 pm

      The Church of England in certain locations is experiencing growth with Millenials. How? They have gone old school. They have Evensong nights where scripture, theology, and doctrine are expressed through worship and songs/hymns. The young people are finding peace and solace in reflective worship that they cannot find in their fast paced, hectic digital world. They are learning to slow down their inner world and focus on their relationship with God (Through Jesus, if you will). So, as Carey points out: it’s not about the style of worship or the worship space; it’s about connecting with the young people in ways that gets them involved and feeling valued as part of God’s family.
      I am in between church employment as a Pastor at the moment because my last charge couldn’t figure it out. I am trusting God to call me to a church that at least acknowledges the need to change and connect to not only the young generation but also to the community around it.

      • Mike on February 16, 2019 at 9:05 am

        Wonderful! Maybe I’ll feel welcome again.

      • Mark on May 3, 2020 at 8:12 am

        I too have heard that the Anglicans are growing. They focused on Jesus in the homilies and the inclusion of people. I find it interesting that churches and parishioners are back to (virtually) praying the Daily Office.

  18. Are you a Living Witness? – Restoration Feat on November 7, 2017 at 12:00 am

    […] 5 Surprising Characteristics of Churches That Are Actually Reaching the Next Generation […]

  19. Sandra on July 8, 2017 at 8:48 pm

    Six months is when the actual work begins…LOL.

    • Sandra on July 8, 2017 at 8:52 pm

      50 year olds have families, other volunteer responsibilities, and careers. You can’t compare that the youth would volunteer for humanitarian work on the weekends. Most aren’t married or have kids, yet. Blah blah blah

    • Sandra on July 8, 2017 at 9:01 pm

      Giving them early “leadership” is unbiblical. How sad. That should be heavily re-examined. And it goes on and on…

      • Stu on March 10, 2018 at 9:55 am

        This is a surprising comment. David Brainerd, the Wesley brothers, Martin Luther, Jim Elliot/ Nate Saint & company, the Jesus Movement, the Moravian missionaries, Andrew Murray McCheyne — a cross-section of ministers, missionaries, theologians, reformers — so much of Protestant ministry & leadership was begun, undertaken by those under 40 — many in their 20’s.

  20. Michael Laro on April 6, 2017 at 10:56 am

    Thanks for the great article. This is very timely and is something that the Lord has been stirring in my heart for some time now. I have said often, if it is the right idea, at the right time, money is the easiest part of the equation. Doesn’t mean we won’t have to work hard for it, but that God will provide! I am seeing that people are seeing through the “polish” and are looking for the truth, for depth.

    Thanks for the great reminder to help us all keep the main thing the main thing as we reach out to the lost.

  21. Jon Perrin on January 8, 2017 at 10:44 am

    I just re-read this post. You really nailed it! In order for churches to reach a generation that is, by and large, unimpressed with Christianity and the Church, churches will have to rethink how they are presenting the Gospel and their “flavor” of institutionalized Christianity. Over the years we served in Post-Christian central Europe we found the “Cool Church” model was effective because it was so counter-cultural. Now even that model’s effectiveness is waning.

    Your five points in this post are right on the money. They get back to the heart of what made the Early Church so attractive.

    • Carey Nieuwhof on January 9, 2017 at 6:42 am

      There is definitely an early church vibe to what’s happening, and like you, Jon, I love that!

  22. Bryan Avey on May 25, 2016 at 4:24 pm

    The Jesus over God point is spot on. I’ve seen church leaders purposefully not mention Jesus as much, I even discussed it with some…great article!

    • Anthony Sharp on June 9, 2016 at 10:16 am

      Here Here. Jesus is the point!!

  23. Tony Myles on May 21, 2016 at 3:30 pm

    Yes, to all of this…

    and yet, without the aspects that are contrasted (i.e. “polish”) the older generation may leave. That creates a gap not only in discipleship of the next generation, but also the financial stability needed for the church. While the younger generation is perhaps the most generous to come up in recent years, they are flighty in where they are generous. So somehow we need a “both/and” mentality here.

  24. Jono Ingram on May 3, 2016 at 7:26 pm

    Hey Carey! Thanks for the article.

    Just a question about your observations. It seems to me that each of the 5 characteristics are things that “could” relate to what these Churches are like as a body of people in every day life. However, it seems to me (and I may have read you wrong and I’ll happily be corrected on it) that you have predominately applied these characteristics to “Church as a Sunday gathering”. As I read this I was a little disappointed that it appeared to answer the question, “What are the characteristics of Churches who get millennial to attend their Sunday gathering?”

    Perhaps the exception is number 5, but overall your comments seem to be about Church growth, in terms of attendance of millennials at a Sunday gathering. Have I read that correctly? I suppose I would have preferred to hear how these characteristics demonstrated how these Churches made disciples who make disciples. Just because millennials are attending a gathering, even in large numbers, it doesn’t mean those Churches are making disciples who make disciples (although I am happy to concede some may be doing that well too).

    I hope my comment makes sense…



  25. Andy on April 23, 2016 at 7:09 am

    Great article! I have found the God and Jesus thing in your second point to be true where I am. For what ever reason people around here don’t trust God or they have a very VERY wide idea of God and don’t tend to hear much when I talk about him. BUT when I frame things around Jesus there is way less confusion because, sadly, not a lot of people around us have heard much about Him.

    great thoughts on this one.

    • Carey Nieuwhof on April 23, 2016 at 7:40 pm

      Thanks Andy. I find that too! God in Canada means higher power. Jesus means…Jesus.

    • Joe on May 27, 2017 at 1:10 pm

      How to you preach the word without God? Have you read the Bible you are teaching. Watering down the word is not how you reach and teach real Christian’s. It’s how you make weak christians who have weak faith who down understand what their faith is and that faith may not be a saving faith. Yes preach the cross and Jesus crucified above everything, but to not preach the Father is a joke in my humble opinion. If you don’t understand why the cross is necessary, because of th character of God and his justice and grace you can’t effectively teach the word of God or a real repentance. Preaching is not about a show, a theater, it’s about preaching the Word of God.

      • Bill on May 31, 2017 at 6:15 am

        Joe, you might be missing the point here. “God” means a lot of different things to different people. “God” can lead to very squishy theology, avoiding anything that connects to the Bible, or “God” can mean focusing on judgment and law over grace and mercy. A focus on Jesus doesn’t mean ignoring God; Jesus is the “good news” of the Gospel. He’s how God chose to reveal himself to his people. You can preach a generic God without preaching Jesus, but you can’t preach Jesus without including the God of the Bible.

  26. Joe Brosious on April 19, 2016 at 10:29 am

    Thanks Carey, thought provoking again. Probably what has become the most loaded and misunderstood or differently interpreted word is “mission.” Would love to see a post on what the “missions” are that are attracting people in these churches. Based on where and how you worship that could mean great multitude of thanks. Blessings to you for getting me thinking this morning!

  27. Michael Wilson on April 18, 2016 at 2:47 pm

    Thanks for this. I am wondering what you mean by “at odds with their denomination?” Can you share some more specifics about this? It would help me a a lot as a denomination exec. I’m not looking to “ding” this but to learn from it.

    • Carey Nieuwhof on April 18, 2016 at 4:34 pm

      Michael…thanks! That’s very fair and I appreciate the heart behind it. I’m tempted to write a full post on this but I want to be careful about tone. Basically, a lot of leaders I meet find their affinity these days by church size, church model and even church ‘vibe’ than they do by denomination. They may be part of their denomination but disagree with the overall direction, and actually find more affinity with churches not in their denomination than in their denomination. Does that make sense? Have you seen this?

      • Michael Wilson on April 18, 2016 at 4:45 pm

        Very helpful.. Thank you. I’d be interested in more reflection from you about this, because it is very important to my own work (certainly not a lot of people in my own category, but lots of people thinking about the future of denominations, for sure!). Thanks.

        • Carey Nieuwhof on April 18, 2016 at 5:06 pm

          Love denominational leaders with a heart like yours. Thanks Michael.

  28. Jonathon Hunt on April 17, 2016 at 7:23 am

    #2 – “But God can mean many things in our post-Christian culture.” Sorry, God can only mean one thing.
    #4 – “They’re either at odds with their denomination”. How are they at odds with their denomination? Are they going against biblical principles to reach people who don’t want to follow the whole Bible (or as one pastor of a large church in a mainline denomination puts it “maybe Jesus exaggerated”)? The article is not very clear on that point and if that is what they are doing, they are going against Jesus.

    • john allcott on January 16, 2018 at 4:03 am

      At first I was angry with you, Jonathan, for not even trying to understand the obvious points that Carey was making.
      Now I just feel sad for you.

  29. Paul Gillam on March 16, 2016 at 9:38 pm

    Hey, Carey. Great post. Would you be able to give an example of the passion you saw/experienced?

  30. slbarton on February 8, 2016 at 8:19 am

    One of the things I believe we need to do for Christians today is rethink how we are teaching in our classes. As I sit through droning lecture style classes, I long for personal, relational classes where we get to talk about how we are applying the BIble, and searching the Bible for answers to the battles we are in.. I go to EVERY small, interactive class that is offered, and I notice many of my gen-X peers do to, but they will skip out on class all together when the classes are large, impersonal and not interactive. We’ve got to rethink Bible classes, we need to train our teachers, and we need make using the scriptures as our sword, the purpose. It is a mighty tool…let’s be excited about it. If we don’t do this, we lose brothers and sisters to the world, when they aren’t being sharpened and grown within the church.

    • Charles on May 2, 2020 at 1:10 pm

      I believe interaction is the key to connecting with people. Hard to get people to come sit down and hear the word without communication. People want to be part of. Not just preached at. The more they do makes them feel good about their faith. Like they are part of making a difference in the world and shining in their love for God. Personal growth is important. Helping others to grow is a major factor in continued growth. In keeping people on fire in their faith. If they feel that they are a valuable and useful to God and others the love of God spreads.

  31. […] 5 Surprising Characteristics Of Churches That Are Actually Reaching The Next Generation by Carey Nieuwhof […]

  32. Mark on October 10, 2015 at 5:41 pm

    The clergy in those churches say what needs to be said. The cross nor crucifix fell down nor did anyone have a heart attack. They understand and can convey how the gospel relates to people today and how people can apply it in their daily lives. Some old priests can make you squirm in your seat but will not issue a blanket condemnation to everyone.

  33. […] 5 Surprising Characteristics of Churches That Are Actually Reaching the Next Generation by Carey Nieuwhof […]

  34. Alex Verdun on October 10, 2015 at 9:40 am

    Carey, thanks for this timely post. For me the hardest one is #4 taking the risk. I believe we evangelicals need to take the risk to honour and accept the role that women can and do play in the leadership of the church. That may put us at odds with our denomination… but it may also lead to a change in our denomination.

  35. 4dtruthonly on October 5, 2015 at 3:53 pm

    Great and it’ll help a lot

  36. Melissa Toon on October 5, 2015 at 10:13 am

    thanks for this insight Carey! I love your podcast and blog. Your variety of topics is just what I have been looking for. Also thanks for suggesting Tim ferriss as a person to learn from. His interview with Brene Brown is a must hear! Thanks again for all you do!

  37. Chet Haney on October 5, 2015 at 9:25 am

    nice blog, thanks

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.