I am so not a rock star. And you may not be either.
But as a leader I’m a communicator and that means that like you, I want to connect with the people I’m speaking to.
On that note…ever feel like you’re not connecting with your audience?
Whether you’re speaking, writing or even trying to motivate a small team, we’ve all been there.
And we can all learn something from artists like Coldplay on connecting.
Okay, I’m biased. Coldplay is one of my all time favourite bands. I like them so much that my family has pretty much banned them from the house and car. Sure, I have overplayed them. But it hasn’t deterred my enthusiasm at all.
Their last release, Live 2012 – Coldplay, (their first full length live work in a decade), showcases how well the band connects with their fans. Aside from some language that kind of took me by surprise (you’ve been warned), it was vintage Coldplay – tons of raw enthusiasm and passion around their work.
But what really grabbed me was how focused they were on their audience.
In the second song, Chris Martin asks the question “Is there anybody out there?”
Ever felt that way as a communicator?
Yep, me too. That’s kind of my fear during every talk. Is there anyone out there? Am I connecting? Is this helping anyone? Encouraging them? Challenging them? Really?
We’ve all sat through talks and concerts that have bored us to tears. And no one wants to be that communicator (or that band).
Coldplay did numerous things throughout the show to grip, engage and excite their audience.
As a sample, here are 5 techniques they used to engage the crowd. They: