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6 Subtle Ways Leaders Undercut Their Influence on Social Media

You probably see it every week—leaders who undercut their influence.

Sometimes they blow it completely through one or two dumb moves. And sometimes you end up thinking “I’m not really sure I want to follow them anymore” but you’re not exactly sure why.

The loss of influence is subtle, but real.

Because of constant—even daily— exposure, social media makes influence easier to gain…and that much easier to lose.

Almost every ministry leader I know is on social media today. And so is almost everyone they lead.

So the opportunity to squander your influence is that much higher.

And often we do it without even realizing it.

 

Leadership Is Influence

Before we jump into how leaders lose influence on social media, a word on why influence matters.

Properly construed, influence is not actually about ego at all.

Gaining and building influence is critical for all of us who lead because, as John Maxwell has famously said, leadership is influence.

Nothing more. Nothing less.

Lose your influence and you’re not leading anyone.

Build influence and you can take people places they wouldn’t ordinarily go, which is the essence of a leader’s job.

Moreover, if you’re a follower of Christ, you believe the influence you’ve been given is a trust.

You’re not leveraging influence for your sake, but for the sake of cause much bigger than yourself.

Which is why it’s so sad when ministry leaders squander trust or undermine influence.

 

6 Ways Leaders Undercut Their Influence on Social Media

So how do leaders undercut their influence on social media? Here are 6 subtle ways I’ve seen it happen.

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8 Signs Your Vision Isn’t Going to Catch On

So you have a vision for the future. Virtually every leader does.

But how do you know whether your vision is going to catch on—whether it will capture the imagination of people and actually move them forward into a different future?

I mean that’s a tall order.

And any leader who’s even spent a few minutes up front casting vision has asked themselves whether their vision will catch on or not.

Sometimes even after you unveil the vision, you live for months waiting and wondering whether it is resonating widely or whether it’s simply going to fizzle and die.

Is there a way to know whether your vision will catch on, or whether it will sputter on before it dies out?

I think there is.

 

8 Signs Your Vision Isn’t Going to Catch On

In my experience, a vision needs at least 8 ingredients for it to resonate with people. This isn’t scientific…it’s just experience.

I know when things haven’t caught on the way I had hoped in the past, I’ve gone back to these elements to ensure they were in place.

Hopefully they can help you craft a clear and compelling vision for your organization  or ministry area that resonates.

Here are 8 signs your vision isn’t going to catch on:

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The Critical Factor That All Outstanding Leaders Possess (And How To Tell If You Have It)

If you study leadership, there is one factor that  virtually every single outstanding leader you will ever meet possesses.

In fact, I can’t think of a single exception.

It’s not natural gifting, although that helps.

It’s not tremendous people skills. Some leaders just don’t possess those and they’re still effective.

It’s not a tremendous education. Lots of top grads end up missing their potential.

While there are, for sure, many factors that go into effective leadership, this one is characteristic of every outstanding leader I know.

So what is it? And how would you know if you have it?

The Critical Factor

The critical factor is so simple that when you see it, you’ll recognize it immediately.

And yet so many aspiring leaders don’t possess it (yet).

What is it?

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