CNLP 416: Phil Cooke Gives Pro Tips on Digital Media, How to Handle Critics and Crisis, and Why Gimmicks Don’t Work

Phil Cooke has produced TV and film programs in more than 100 countries and has been featured on NBC, CNBC, CNN, Fox News, The New York Times, Wired and Fast Company.

He shares pro tips on maximizing your influence on social media, how to handle critics and crisis, and why gimmicks don’t work if you’re trying to grow your reach.

Welcome to Episode 416 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about an advantage to being young but not famous.

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World Vision

This has been an incredibly difficult season for those pastoring church congregations. Many of you—church leaders—are caring for the souls of struggling congregants only to find yourselves burnt out and in need of your own soul care.

Our partner, World Vision, is called to serve the most vulnerable around the world, but also feels called to serve the Bride of Christ. And that includes caring for YOU—shepherds of the flock.

So, World Vision has partnered with Danielle Strickland to provide a practical resource called Soul Care Prayer Postures.

In this FREE web series, Danielle will share rhythms and practices to help create space for God to tend to YOUR soul, and get tools you can use as you lead others.

The Church is a force for good in the world, and World Vision’s heart is for the Bride of Christ to be healthy and mobilized to be the church outside the four walls!

Sign up for the FREE web series today by going to worldvision.org/carey.

ServeHQ

ServeHQ has helped over 2,000 churches since 2015. Churches of all sizes have used them to streamline their volunteer onboarding process, run a digital or remote growth track, update their membership and assimilation experiences, and codify their leadership development flow.

ServeHQ helps churches by providing a powerful and simple-to-use online training experience, a new approach to digital messaging, and an automated step-by-step followup tool. Imagine having one tool to onboard new volunteers automatically, making sure they’re fully ready to serve quickly. And, that same tool can be reused for your membership process, your leadership development, your volunteer team communication, building an online ministry school, and more.

Their training library has over 800 video modules with quiz questions already preset and customizable for each one. You can also engage your people with videos, GIFs, images, files, and more to train and communicate more effectively in a media-rich online environment. Send video messages to individuals or groups via email or text message. Hold realtime chats in a safe, accountable space for training course discussions, volunteer team communications, or staff banter.

ServeHQ is that “one unified tool” your church needs to engage volunteers, members, and leaders.

You can save 10% off for life by using code CAREY at ServeHQ.church. Learn more and start your 14-day FREE trial today.

Conversation Links

Maximize Your Influence by Phil Cooke

Cooke Media Group

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Rebuilding Your Broken World by Gordon MacDonald

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Get Carey’s Content Straight to Your Inbox

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Insights From Phil

1. When it comes to online critics, don’t be afraid to block people

So many people feel like they can’t block people online because it would be the wrong thing to do. Phil encourages you to not be afraid to block those who are being toxic, abusive or mean online.

2. There’s a place for disagreement and church discipline, but it’s not online

It’s so easy to throw stones at those you disagree with online. And too often, Christians are the ones throwing those stones at other Christians. This isn’t okay. Phil argues that yes, there is a time and place for disagreement and even church discipline, but that is never online. If you are going to disagree with someone, call them or meet with them in-person.

3. When it comes to online, “real” usually beats “polished”

There is a temptation online to only post perfect moments with posed photos and not post any of the real, behind the scenes moments that you catch in the moment. In the future, the real, behind the scenes footage will actually be more attractive and attract a bigger following than the perfectly polished content.

Quotes from Episode 416

Hollywood is great at making fake things look real, but Christians are great at making real things look fake. @PhilCooke Click To Tweet Worry less about projecting an image, and worry more about engaging with people. @PhilCooke Click To Tweet We are seeing a culture shifting to liking what's real over liking what's excessively polished and fancy. @PhilCooke Click To Tweet It's not if a crisis will happen in your church or ministry or business, it's when it will happen. @PhilCooke Click To Tweet Gimmicks can sound like a good idea, but they can come back and bite you. @PhilCooke Click To Tweet Not communicating actually communicates a message. @PhilCooke Click To Tweet By population, the largest country on the planet is Facebook. And my question is often, 'Who's sending missionaries to that country?' @PhilCooke Click To Tweet If you don't tell your story, you'll live the rest of your life at the mercy of other people who will. @PhilCooke Click To Tweet You can't have secrets when everybody's watching what you do. @PhilCooke Click To Tweet We forget that social media is social. It's about conversations, it's not about projecting this image of being a hero. @PhilCooke Click To Tweet I don't believe in compromising, but I do believe that you need to respect your audience. @PhilCooke Click To Tweet It's not about trying to find the biggest audience, it's about trying to find the right audience. @PhilCooke Click To Tweet Television is America's last great campfire. @PhilCooke Click To Tweet The biggest trap you can have is your platform can outgrow your character. Click To Tweet If you have fame without faithfulness, things implode quickly. If you have faithfulness without fame, nothing gets lost, and a whole lot is gained. Click To Tweet Work 10 times as hard on your character as you do on your platform. Click To Tweet Pursuing influence for influence's sake is junk food fame. It seems good at the time, but it leaves you empty and feeling sick. Click To Tweet

Read or Download the Transcript for Episode 416

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Read or download a free PDF transcript of this episode here.

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Next Episode: Simon Sinek

Simon Sinek unpacks his back story, including how his grandfather shaped him, how ADHD impacted his leadership and how a deep, personal crisis led to him developing the ideas behind Start With Why. Simon also talks about how existential flex is so important in a post-pandemic world, and why the church keeps losing ground.

Subscribe for free now so you won’t miss Episode 417.

CNLP 416: Phil Cooke Gives Pro Tips on Digital Media, How to Handle Critics and Crisis, and Why Gimmicks Don’t Work

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