CNLP 416: Phil Cooke Gives Pro Tips on Digital Media, How to Handle Critics and Crisis, and Why Gimmicks Don’t Work

Phil Cooke has produced TV and film programs in more than 100 countries and has been featured on NBC, CNBC, CNN, Fox News, The New York Times, Wired and Fast Company.

He shares pro tips on maximizing your influence on social media, how to handle critics and crisis, and why gimmicks don’t work if you’re trying to grow your reach.

Welcome to Episode 416 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about an advantage to being young but not famous.

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World Vision

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Maximize Your Influence by Phil Cooke

Cooke Media Group

Fake Famous

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Rebuilding Your Broken World by Gordon MacDonald

3 Serious Advantages of Being Young But Not Famous in Leadership by Carey Nieuwhof

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Insights From Phil

1. When it comes to online critics, don’t be afraid to block people

So many people feel like they can’t block people online because it would be the wrong thing to do. Phil encourages you to not be afraid to block those who are being toxic, abusive or mean online.

2. There’s a place for disagreement and church discipline, but it’s not online

It’s so easy to throw stones at those you disagree with online. And too often, Christians are the ones throwing those stones at other Christians. This isn’t okay. Phil argues that yes, there is a time and place for disagreement and even church discipline, but that is never online. If you are going to disagree with someone, call them or meet with them in-person.

3. When it comes to online, “real” usually beats “polished”

There is a temptation online to only post perfect moments with posed photos and not post any of the real, behind the scenes moments that you catch in the moment. In the future, the real, behind the scenes footage will actually be more attractive and attract a bigger following than the perfectly polished content.

Quotes from Episode 416

Hollywood is great at making fake things look real, but Christians are great at making real things look fake. @PhilCooke Click To Tweet Worry less about projecting an image, and worry more about engaging with people. @PhilCooke Click To Tweet We are seeing a culture shifting to liking what's real over liking what's excessively polished and fancy. @PhilCooke Click To Tweet It's not if a crisis will happen in your church or ministry or business, it's when it will happen. @PhilCooke Click To Tweet Gimmicks can sound like a good idea, but they can come back and bite you. @PhilCooke Click To Tweet Not communicating actually communicates a message. @PhilCooke Click To Tweet By population, the largest country on the planet is Facebook. And my question is often, 'Who's sending missionaries to that country?' @PhilCooke Click To Tweet If you don't tell your story, you'll live the rest of your life at the mercy of other people who will. @PhilCooke Click To Tweet You can't have secrets when everybody's watching what you do. @PhilCooke Click To Tweet We forget that social media is social. It's about conversations, it's not about projecting this image of being a hero. @PhilCooke Click To Tweet I don't believe in compromising, but I do believe that you need to respect your audience. @PhilCooke Click To Tweet It's not about trying to find the biggest audience, it's about trying to find the right audience. @PhilCooke Click To Tweet Television is America's last great campfire. @PhilCooke Click To Tweet The biggest trap you can have is your platform can outgrow your character. Click To Tweet If you have fame without faithfulness, things implode quickly. If you have faithfulness without fame, nothing gets lost, and a whole lot is gained. Click To Tweet Work 10 times as hard on your character as you do on your platform. Click To Tweet Pursuing influence for influence's sake is junk food fame. It seems good at the time, but it leaves you empty and feeling sick. Click To Tweet

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Next Episode: Simon Sinek

Simon Sinek unpacks his back story, including how his grandfather shaped him, how ADHD impacted his leadership and how a deep, personal crisis led to him developing the ideas behind Start With Why. Simon also talks about how existential flex is so important in a post-pandemic world, and why the church keeps losing ground.

Subscribe for free now so you won’t miss Episode 417.

CNLP 416: Phil Cooke Gives Pro Tips on Digital Media, How to Handle Critics and Crisis, and Why Gimmicks Don’t Work

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