Kevin Jennings has helped some big names build and grow their brand. Kevin talks about how to manage the tension of creating a personal platform that gains traction while staying true to yourself, making sure your personal brand isn’t all about you, and how to use AI to make your web presence more personal. Plus we talk about the power of focus and strategic quitting.
Welcome to Episode 272 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Text BLUEPRINT to 444-999 and receive your free Personal Brand Blueprint.
Join Andy Stanley on The Irresistible Tour 2019, a one-day event to rediscover a faith that is irresistible. Use coupon code: CAREY19 for $20 off your registration.
Parenting Beyond Your Capacity: Connect Your Family to a Wider Community by Reggie Joiner & Carey Nieuwhof
3 Insights from Kevin
1. When building a brand, it has to be the authentic you, not a facade
In today’s modern world building a personal brand can be a great way to steward the giftings you have been given and get your message out to help more people. But not all platforms are healthy. The unhealthy platforms are created when people begin to build a platform to fill a hole only God can fill. It can be so easy to begin to feed off of online likes, clicks, and followers. Don’t fall into that trap.
Another major temptation you might face as you build your personal platform is to become someone else for the sake of growing the platform. Copying someone else’s platform may work early on, but if you start to scale an inaccurate facade of who you are, you build your own prison and become miserable because the whole world expects you to be someone that you are not. You can’t keep up a fake facade forever. If you want to build a healthy platform, build it off of the authentic you.
2. How do you build a personal brand that’s bigger than you?
There are many good reasons to build a personal platform. A big example of this is leaders of organizations like churches. Most people won’t trust an organization (or a church) until they trust the leader of the organization. People trust people. So as you build this platform, ask yourself; “What are the core parts of my message that people will find helpful?” and “What are the key principles I am made to talk about that can help people?” When you answer these questions you are starting to make the audience the hero of your brand.
Another huge part of building a platform that is not about you is to bake in opportunities to lift other leaders up. When your platform is done, you should be a platform where you’re standing on the bottom, holding up millions of people. Not a platform where you’re standing up on a mountain and everyone has to climb up it to get to you. Your platforms purpose has to be bigger than your own personal gain.
3. Want to succeed in life? Learn how to strategically quit
Vince Lombardi told us that “winners never quit and quitters never win.” Kevin disagrees, Kevin has seen that strategic quitters win every day. Beyonce was a full-time singer at 16 years old, already on television. Lebron James was practicing basketball full time at 12 to be inundated by 18 years old. If you are going to succeed in life, you have to be a strategic quitter. As leaders, we can get so attached to initiatives and projects that are not producing any results. For each of us, strategic quitting matters, because it frees us up to do what we’re really called to do and do it at the highest level.
There is a cost associated with having that person or two people on your team work on that initiative that doesn’t support the main focus of the organization. When you are misallocating those resources, you are actually preventing the main thing from being as good as it can be. There’s something in your life or organization that you need to strategically quit. What is it?
Quotes from Episode 272
If you're hanging onto something that you should strategically quit, you are robbing other people of the opportunity to get even better than you would have been in that moment. @cnieuwhof Click To Tweet
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
Get Your Church Growing (Again…or for the First Time)
Getting a stuck church growing, or helping a church that’s reaching new people grow even further can seem daunting.
It doesn’t have to be.
Whether you’re a church that isn’t growing, has plateaued, or whether you wish your church was growing faster than it is, I’d love to help you break through. That’s why I created the Church Growth Masterclass.
The Church Growth Masterclass is everything I wish I knew about church growth when I got into ministry more than 20 years ago.
Naturally, I can’t make a church grow. You can’t make a church grow. Only God can do that.
But I believe you can position your church to grow.
You can knock down the barriers that keep you from growing. You can eliminate the things that keep your church from growing and implement some strategies that will help you reach far more people. That’s what I’d love to help you do in the Church Growth Masterclass.
In the Church Growth Masterclass I’ll show you:
- The 10 reasons your church isn’t growing
- Why even committed church-goers aren’t attending as often as before
- How to tell if your church leaders are getting burned out
- The 5 keys to your church better impacting millennials.
- What to do when a church wants to grow … but not change
- 5 essentials for church growth
- 5 disruptive church trends to watch—and how to respond
- How to increase church attendance by increasing engagement.
The Church Growth Masterclassincludes a complete set of videos that you can play with your team, board or staff, PDF workbooks that will help you tackle the issues you’re facing, and bonus materials that will help you navigate the most pressing issues facing churches that want to reach their cities today.
Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.
Subscribe using your favorite podcast app via
Spread the Word. Leave a Rating and Review
Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.
Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.
Thank you for being so awesome.
Next Episode: Ron Kitchens
Ron Kitchens grew up so poor that his childhood memories include moving every time his mom couldn’t pay the rent and rummaging through Goodwill bins to find clothes to wear to school. Today he is CEO of a firm that’s created tens of thousands of jobs in Michigan and beyond and has been voted one of the best workplaces in America by the Wall Street Journal. Ron talks about how to create and sustain double digit growth year after year, how to find and hire the right people and much more.
Subscribe for free now and you won’t miss Episode 273.