Kevin Jennings has done marketing and platform development with the likes of Tony Robbins, Oprah Winfrey, Reggie Joiner, and Dave Ramsey. Plus, he’s been a behind the scenes team member on my podcast and blog.
Kevin shares his marketing secrets and we give you the step-by-step strategy we used that helped move this podcast to the #1 slot on iTunes when it launched.
Welcome to Episode 195 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on iTunes or wherever you get your podcasts and listen for free.
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3 Insights from This Episode
1. Offer a constant exchange of value and trust to your followers
You don’t need to have access to thousands of followers in order to start something that impacts people. That “If I don’t have the masses I can’t do it” mentality is a total lie. This podcast started with 419 people who were willing to support it up front. Since then, it’s been our mission to continue growing a tribe that finds value in what we do and trusts us with their information. And man, has that tribe grown. Thank you.
My blog and podcast are totally free, but the audience is actually paying with the time and attention they give to the content. It’s an exchange of value and trust. That’s why it’s so important that I’m intentional about honouring the time people are willing to give to this platform.
If you’ve been considering taking your message to the next level, don’t let a lack of followers hold you back. Focus on that exchange of value and trust and how you can best serve others with your message. The true benefit of any platform is the ability to give others something to stand on.
2. Consider segmenting your audience with your promotions
A common mistake Kevin sees across the board is sending one, generic pitch to a general audience. For example, if a church is going to send out a mass email to promote the next message series, rather than emailing one big, loud announcement in all caps, separate the email base into two categories and create a specific language for each audience. Regular attenders should receive a different, more personal pitch than the guests who’ve visited once or twice. Taking the time to cater to different audiences gets the same message across and improves the impact of your efforts.
3. A small budget or even no budget is a poor excuse for a weak marketing plan
Teams with the largest budgets don’t necessarily have the best marketing campaigns. Sure, money helps, but it can also get in the way. In this web driven world, there are ways to push past the limitations of small resources and get a strong message out to the masses. No matter the budget, it all starts with a solid game plan. Here are the things to put in place in order to get that plan developed:
Time – Know how many hours per week can go towards creating and implementing the plan. Block out that time on the calendar.
Team – Assemble people – paid or volunteer – with the skill set, passion and margin to take you where you want to go.
Budget – Create a budget. Whether it’s $10 or $10,000 a month, a budget must be in place to set the boundaries for the plan. Adjust as necessary.
Quotes from This Episode
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Next Episode: Bryan Carter
Bryan Carter was 29 years old when he was asked to be the successor to a pastor who founded the church 28 years earlier. Much to everyone’s surprise, including Bryan’s, the transition went extremely well. Concord Church has tripled in size under his leadership, and Bryan shares why. He also talks about the racial divide in America and how the church can respond.
Subscribe for free now and you won’t miss Episode 196.