CNLP 116: Aussie Dave on How to Use Social Media Devotions to Share the Gospel

He’s called the #1 follow in the Christian world on Instagram.

@AussieDave, Dave Adamson, is my guest as he talks about how his Instagram account grew from 600 to over 22K followers as he created a daily devotional.

Dave shares his philosophy, strategy and approach in a way that can help you develop and grow your own platform.

Welcome to Episode 116 of the podcast.


Guest Links: Dave Adamson

 Chasing the Light: 90 Devotions & Photos to Grow Your Faith by Dave Adamson

AussieDave on Instagram

AussieDave on Twitter

Dave Adamson on Episode 70

Links Mentioned

TrainedUp Leadership

TrainedUp’s Free eBook: Recruit and Deploy More Volunteers

Fuijifilm Mirrorless Cameras on Amazon

The Canadian Church Leaders Podcast

3 Insights from This Episode

1. Use the technology of today to reach people where they are. When Dave started posting devotionals on Instagram, he didn’t try to revolutionize the platform. He used Instagram the way it was intended—for sharing photos. With compelling imagery, a clear message and a hashtag, Dave grew his account to over 20,000 followers. Instagram has become his ministry. The church has the same opportunity: Leverage technology to reach people where they already are.

Related Reading: 5 Ways The Decline Of Radio And TV Can Tell Us About The Future Of The Church

2. We find the most success when we operate in our strengths. Dave’s love for his kids and photography propelled him to start his Instagram account. He didn’t try to imitate the other successful people on Instagram. He chose photos he loved and paired them with Bible verses he loved. It’s Dave’s authenticity that made his account a success. We’re not all gifted photographers the way Dave is, but each of us has a unique strength from God. Use yours wisely.

3. Be consistent with both content and excellence. When you’re sharing content on your medium, don’t underestimate how much people rely on it. Commit to consistency by choosing a time of day you post, like @AussieDave who posts on Instagram at 6:15 every morning. Or commit to a frequency, like my blog that publishes three times per week. Whatever you decide your schedule will be, execute on it with excellence. When you’re using media for your ministry, it’s your duty to steward your audience.

Quotes from Dave

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Next Episode: Christine Hassler

Ever find yourself disappointed…again and again. Ever wonder why? Christine Hassler is a life coach (with roots in Christianity) who coaches Hollywood stars, business leaders and others on how to cure expectation hangover.

Subscribe for free now and you won’t miss Episode 117.


  1. Chris Kuhne on December 2, 2016 at 7:25 am

    Hey Carey. I so look forward to every podcast. I have been in ministry 24 years, but still learn something every week from you & your guest.
    I didn’t know the best way to contact you about this, but had some technical feedback on the podcast. For the past several weeks, I’ve noticed the tail-out audio bumper seems to be the same audio bumper from the front end of the podcast…. So just before the podcast comes to an end, we hear the “welcome to the podcast….” and the v/o says, “… and now your host, Carey Nieuwhof!” May be intentional, and I never ever want to seem I’m being critical, but just thought you’d want to know.
    Thanks for continuing to challenge & inspire all us church leaders.

    • Carey Nieuwhof on December 2, 2016 at 7:31 am

      Hey Chris…thank you! The feedback is so encouraging, and you’re right! Our bad. That won’t happen moving forward. Thanks!

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