CNLP 070: A Nitty Gritty Guide To Social Media with North Point’s Dave Adamson

How does North Point do social media?

Dave Adamson walks us into the strategy North Point Church in Atlanta has adopted. Dave gets into very specific details AND—best of all—makes super helpful suggestions for churches with no staff and resources or leaders who are just getting started.

Welcome to Episode 70 of the Podcast.


Guest Links: Dave Adamson

North Point Community Church 

Dave on Twitter

Dave on Instagram

Dave on Facebook 

That Cool Photographer

North Point Community Church on Facebook

North Point Community Church on Twitter

North Point Community Church on Instagram 

Buckhead Church on Facebook

Buckhead Church on Twitter

Buckhead Church on Instagram 

Browns Bridge Church on Facebook

Browns Bridge Church on Twitter

Browns Church on Instagram

Gwinnett Church on Facebook

Gwinnett Church on Twitter

Gwinnett Church on Instagram 

Woodstock City Church on Facebook

Woodstock City Church on Twitter

Woodstock City Church on Instagram 

Decatur City Church on Facebook

Decatur City Church on Twitter

Decatur City Church on Instagram 


Links Mentioned in this Episode

Andy Stanley; Episode 1

Perry Noble; Episode 2 

Rich Birch; Episode 8

Chris Dunagan; Episode 51 

Ravi Zacharias; Episode 53

Jeff Henderson; Episode 56

Jay Kranda from Saddleback Church

Bobby Gruenewald

Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World  by Gary Vaynerchuk

Tim Lucas from Liquid Church 


3 Things You Can Do Right Away

  1. Let your structure determine your approach to social. For some churches, one account across all locations or ministries will be enough. In other churches, each campus or ministry may want its own account. Your structure should determine your social media approach. Dave manages the social media accounts for North Point and its campuses, and he emphasizes the importance of each church getting its own voice. “Although it creates a lot more work, it makes the social experience more personal.”
  2. Leverage your volunteers. This is ideal if your church doesn’t have a huge budget. If you know someone with a gift for photography, graphic design or writing, ask if they’d like to contribute to the ministry on social media. With multiple accounts, and in some cases, multiple campuses, you want to ensure that you’re equipping your online reputation with enough people who can post and respond to those you’re trying to reach.
  3. Create content that people want to share. You want people to connect with your message, so you want to create content that’s relevant, but make it something that relates to your mission. The goal is to get people to interact, because social media shouldn’t be seen as a megaphone. It’s a telephone that requires a two-way conversation. So many times we want to “ask” our audience to do things for us, but you have to give to keep them engaged. You want to be helpful, be inspirational and be practical.

Quotes from Dave

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Next Episode: Jenni Catron 

What make a leader extraordinary? Jenni Catron joins me to talk about the four dimensions of leadership that move a leader from ordinary to become the best at what they do.

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CNLP 070: A Nitty Gritty Guide To Social Media with North Point’s Dave Adamson

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