7 Signs Your Church Is (Finally) Reaching Unchurched People


So as a church leader you have a desire to reach new people with the good news of Jesus.

But how do you know your church is really finally (truly) reaching the unchurched?

First, you can (and should) use data to find out whether you are attracting transfer growth or truly unchurched people. Your welcome card can capture that data. For example, over half the people who come to our church for the first time check the boxes on our welcome card that indicate that they don’t attend church or come once or twice a year. We consider that to be ‘unchurched.’

But it’s not just the fact that people coming tell you they don’t attend church. You can also tell you’re making inroads because of how unchurched people change the dynamic in your church.

Your church will simply not be the same anymore. And that’s where it gets hard for many congregations and leaders.

Preparing to reach unchurched people is one thing (here are 9 signs your church is ready to reach unchurched people). But when unchurched people actually start connecting with your church, things change deeply.

When you see these 7 signs pop up in your church, you will know that you are finally (really) reaching the unchurched.

1. People Aren’t Singing Much During the Service

If you think about it, this shouldn’t surprise you.

Christians are about the only people left in our culture who sing corporately on a weekly basis. Unchurched people may like your music, but they won’t necessarily sing it. Be okay with that. We’ve learned to be.

While we’re trying to raise the passion level in our church services, it’s simply always going to be a tension between those who love to sing (committed Christians), those who are learning to sing and those who simply endure that part of the service (not matter how awesome the worship team is).

Churched people visit our church all the time and remark on how not everyone is singing.  As much as we’re trying to engage people in worship, I’ve just decided it’s just a tension we need to live in.

Think about it: the goal is not to get unchurched people to sing…it’s to lead them into a growing relationship with Jesus.

To manage the tension, we limit the music to three or four songs. Christians get to sing. Unchurched people appreciate the band. And people’s lives get changed.

2. Long Time Church People Are Unsettled

Not all long-time church people will be upset that your church is reaching unchurched people, but some will be.

Why will they resist the growth?

Well, because they’ll be concerned that people who don’t look like them, behave like them or share their moral value system are now sitting beside them on Sundays or in group with them mid-week.

This is a good sign.

Some of those churched people will leave, but you will also have a group that have waited for this day all their lives.

They have unchurched friends who are coming and they’ll be thrilled that the church is (finally) accomplishing its mission. Run with them.

When people who don’t look like you or behave like you are sitting next to you in church, you’re on mission.

3. Irregular Attendance is Regular

Paradoxically, one of the signs your church is reaching the unchurched is that irregular attendance is now regular.

This unsettles pastors and longtime church attenders. Normally, if a church person is away for a month, it’s a ‘sign’ of something.

Not with unchurched people. Unchurched people often have no precedent in their lives for church attendance. Remember: this is the most they’ve attended church ever.

It’s kind of like you joining a gym. If you’ve never worked out, heading to the gym twice a week is a huge step and major commitment. The body-building iron-pumping dude bench pressing 275 may look at your soft middle and think you’re slacking, but for you it’s massive progress.

Smart congregations understand this way.

So do you want to leave people casually attending? Of course not.

As I’ve shared many times in this space, if you really want to tackle irregular attendance habits, focus on engaging people in their faith. (Here’s why and how.)

In the post-Christian world, engagement fuels attendance. Attendance no longer fuels engagement.

4. Your Tidy Categories Are Falling Apart

As you engage more and more unchurched people, you’ll realize that your neat and tidy theological and sociological categories for people will erode and collapse and you realize we’re just actually all people in need of a Saviour.

As people with different socio-economic backgrounds, ethnic backgrounds, educational backgrounds, sexual ethics and moral standards arrive at your church, it will push a lot of your people (who pretty much all look and act the same) way out of their comfort zones. That’s a great thing.

That doesn’t mean your theology changes, but it probably means your compassion should.

And it likely means that your easy answers instead become involved conversations.

If you can’t get used to diversity on earth, you’re going to hate heaven.

5. You’re Getting Surprisingly Candid Questions

As you surround yourself with unchurched people, you will see more of the pain and messiness of life.

Longtime church people often experience the same pain and life issues; it’s just unchurched people feel freer to talk about them.

So get ready. Have a list of counselors nearby.

And get ready to engage more real-life issues from the platform.

When you speak into real life, people listen.

6. Everyone’s Tolerance For Hypocrisy is Plummeting

People with little to no church background hate hypocrisy. And they will call it out.

If you don’t deal with it, they will leave. Churched people have learned to live with hypocrisy for years. That game is up.

And that’s actually good news for all of us. Remember, God doesn’t use perfect people. He uses broken people.

That’s how you got here. That’s how everyone gets here.

It’s about time we got honest about it at the congregational level.

7. You See Real Life-Change

This is the best part, of course. When life-change is happening, people end up in radically different places than they were even a year or two ago.

That’s not surprising. Unchurched people have really only one motive left for being at church: they want to investigate Jesus. And when they do, its changes many—deeply.

Sure, not everyone decides to follow Christ. But then there are many people who have attended church their whole life who have managed to resist transformation.

When it comes to unchurched people, measure change over several years and you’ll be amazed at the progress.

What’s the best test for spiritual maturity? I share some thoughts on that here.

Reaching New People? Some Help…

Sometimes even if you’re reaching new people regularly, attendance can feel like you’re pouring water into a leaky bucket. There are new people every week, but you just can’t seem to grow past a certain size.

You’re not alone. And the good news is that the problem is very fixable.

The Church Growth Masterclass is everything I wish I knew about church growth when I got into ministry more than 20 years ago.

I can’t make a church grow. You can’t make a church grow. Only God can do that. But I believe you can position your church to grow. You can knock down the barriers that keep you from growing. You can eliminate the things that keep your church from growing and implement some strategies that will help you reach far more people. That’s what I’d love to help you do in the Church Growth Masterclass.

In the Church Growth Masterclass I’ll show you:

  • The 10 reasons your church isn’t growing
  • Why even committed church-goers aren’t attending as often as before
  • How to tell if your church leaders are getting burned out
  • The five keys to your church better impacting millennials.
  • What to do when a church wants to grow … but not change

You can learn more and gain instant access to the course today.

See Any Signs?

So these are 7 signs that show you’re actually connecting with unchurched people.

What have you seen? Scroll down and leave a comment!

7 Signs Your Church Is (Finally) Reaching Unchurched People


  1. vijayakumar on June 18, 2019 at 3:05 am

    today me and my wife done our study on this subject like prepare and sharpen well for the future and individual leadership and ministry.
    thank you
    Rev vijayakumar

  2. vijayakumar on June 18, 2019 at 3:02 am

    today me and my wide done our study on this subject like prepare and sharpen well for the future and individual leadership and ministry.
    thank you
    Rev vijayakumar

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  5. Ruth killeen on June 2, 2018 at 8:38 pm

    Thank you pastor tom for. Sending this websight to me

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  8. Lee Strawhun on May 29, 2018 at 8:45 am

    I think I would add one more, at least to this: Prayer is the central aspect of the staff and God is answering.

  9. Nigel on May 28, 2018 at 7:24 pm

    This is gold Carey.
    Absolutely love it.
    Thanks for all your insight and teaching on such a diverse range of subjects

  10. T Duncan on May 28, 2018 at 10:25 am

    Love your thoughts Carey. I agree Jason: it’s about leading people to Christ. I’m a church leader not a pastor, and I’ve been watching my church grow and contract for 15 years. And this is what all my praying and journaling and reading and researching all seems to point to: it’s about bringing people to Christ, not to church! No wonder our progress seems slow. We’ve brought MANY people to Christ. We just haven’t always brought them to church. Thank you for you words of Gods wisdom.

    • Greg L. on May 28, 2018 at 11:40 am

      In the same context of reaching the unchurched, how is the content and presentation of weekly messages adapted? How do you ensure you are meeting the needs of Christ followers and not always focused on being seeker friendly?

    • Craig on May 30, 2018 at 4:26 pm

      Hmmm… But in bringing people “to Christ”, we bring them to an actual local and tangible expression of the “Body of Christ” — which is inevitably some gathering of believers committed to one another. i.e. a “church” of some sort. Most who come to “Christ” but never get truly connected with followers of Christ – tend to atrophy. We need one another for spiritual growth, service, teaching, worship, accountability, etc. So, hopefully someone else is taking a baton pass and helping those who have come to “Christ” come also to “Christ’s Body.”

      • T Duncan on May 30, 2018 at 5:04 pm

        Yes, getting them to Christ’s body, getting them connected is necessary. If we get them to Christ through some ministry (food pantry, school, children’s program) but they end up connected to a body at another church, is that loss or gain? I say it is still gain. Maybe not the gain we had hoped for, but it is gain for the family of God!

  11. Alexis Cambe on May 28, 2018 at 9:57 am

    Very intentional and insightful. Thank you for the heart that goes to the unchurched.

  12. Jason Allison on May 28, 2018 at 9:14 am

    Very encouraging and insightful! I think my favorite statement is “Think about it: the goal is not to get unchurched people to sing…it’s to lead them into a growing relationship with Jesus.” As a pastor of a small church, it can be discouraging when you don’t see “huge responses” to anything. When vacation season comes and losing half your Sunday morning crowd means church feels more like a small group meeting than a service, it can be more than little disheartening. That can be compounded when a first time guest shows up and you know they are wondering why no one is there. This article helped me refocus my attention to the main thing – leading people into a growing relationship with Jesus. Thanks!

  13. Madelyn on May 28, 2018 at 9:11 am

    We are a church plant in preliminary stages and yet 1/2 are completely new to who Christ is and 1/2 are strong believers. It has been great to step back and watch the believers intentionally invite unchurched and dechurched with many of them returning. Well done church, and thank you Jesus!

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