5 Questions About Invitability And Its Impact on Your Church

This is a guest blog post written by Rich Birch. Rich the founder of Unseminary and is a member of my new Speaking Team. You can book Rich to consult with your team or speak at your next event here.

By Rich Birch

What is the biggest difference between churches that are growing and those that aren’t?

Growing churches are full of people who invite their friends.

What separates churches that have plateaued or are in decline from those that are seeing growth is that growing churches are inviting churches. 

“Invitability” describes how a church is growing its ability to have its people invite friends and family. It’s a key approach at the core of thriving churches. 

How likely are people in your church to invite their friends and family to attend your church?

What are you doing to encourage your people to invite others to your church?

What tools have you given to your people to enable them to help create the culture of invitation you are developing?

Do your people understand that a part of being a follower of Jesus is reaching out to the world around them? That being an “inviter” is an essential part of every Christian’s life?

Here are five questions about church invitability to consider as you think about how this dynamic impacts the growth of your church. 

Growing churches are full of people who invite their friends. Click To Tweet

Wait… invitability isn’t a real word. Right?

True! It’s totally made up. We created it to capture this idea that some churches seem to be easier for people to invite their friends to than others.

I imagine a scale of invitability. On one end is a church whose people don’t ever invite friends to join them on Sunday while on the other end of the spectrum are churches that are growing because its people are constantly saying to their friends, “You have got to see what’s happening at my church this weekend!” 

Even though invitability isn’t a real word, its meaning has a very real impact at your church. In fact, the invite culture of your church is at the very heart of your church’s ability to reach its full redemptive potential. 

The invite culture of your church is at the very heart of your church's ability to reach its full redemptive potential. Click To Tweet

Why is invitability an important factor in church growth?

On average, only 2% of people invited a friend to church in the last year. 

The factor separating churches that are growing from those that aren’t is that growing churches have a robust invite culture. They are high invitability churches. Their people are more likely to be active in asking their friends and family to attend. 

A sustained strategy for church growth needs to be built around invitability. Rather than looking at the latest shiny marketing tool, church leaders who are working for continual growth focus their efforts on increasing the invite culture of their churches. 

The local church is the only organization in the world that exists for people beyond its walls. Our mandate is to be constantly looking to consider the needs of other people and inviting them into a relationship with Jesus. Unless our churches have a strong approach to increasing invitability we will fail to live out the mandate that Jesus called us to in the Great Commission. 

Inviting someone to church is just a first step towards discipleship and evangelism. Invitation shouldn’t be reserved for “super-Christians” who see it as their duty, but it needs to become a normal practice for all Christians! 

On average, only 2% of people invited a friend to church in the last year. Click To Tweet

How can a church leader measure the level of invitability at their church?

The best way to start your journey towards understanding invitability and its impact on your church is to explore your experience with inviting people to your church. Start by exploring your own experiences with inviting as well as those of people close to you. Take a few minutes and answer these questions to gauge the level of invitability at your church:

  • When was the last time you invited someone to your church?
    • If it was recently, what happened when you asked? What happened when your friend came to church?
    • If you haven’t recently invited someone, why not? What is holding you back?
  • Think of the last time someone at your church invited a friend and told you about it. Did they indicate that it was a positive or a negative experience? 
    • What part of that experience went well?
    • What part of that experience was negative?
  • How urgently does your church sense the need to reach the community around you?
    • If it’s low urgency, what can you do to increase the vision for community impact at your church?
    • If it’s high urgency, are you connecting with and making an impact in the community and consistently inviting people to church?

What invitability factors of your church are people most likely to talk to their friends about?

A recent study by Gallup asked people to rate the reasons they attend church. It would be fair to infer from this study that these top four factors are the ones that those who are inviting people to your church talk about the most. Churches that are looking to increase their invitability would be wise to invest time, effort and energy into these four areas: 

  • Sermons that teach you more about scripture
    • People are looking for transcendent truth, not a repackaged TED Talk. This probably goes without saying, but at the core of churches with high invitability is teaching that is based on the Bible. These churches are teaching timeless truths. 
People are looking for transcendent truth, not a repackaged TED Talk. Click To Tweet
  • Sermons that help you connect faith to your own life
    • It’s not enough to just teach from the ancient text but people need us to connect it to today’s reality. Churches with high invitability have learned that when they handle the Bible their teaching also needs to answer the question, “What difference does this make in my life today?” 
  • Spiritual programs geared toward children and teenagers
    • Nearly 9 out of 10 adults will be parents at some point in their lifetime. Raising kids is a universal human experience. Every parent worries about their kids and wants the best for the next generation. Churches with high invitability know the importance of passing the message of Jesus on to the next generation in a compelling manner. 
  • Lots of community outreach and volunteer opportunities
    • People want to make a difference in their world. We all want to be a part of something bigger than ourselves. We’re eager to be a part of a church that serves the community around us.
We all want to be a part of something bigger than ourselves. Click To Tweet

How can a church leader learn more about church invitability? 

How “invitable” is your church? 

How is invitability connected to church growth? 

What can you do to gain momentum in seeing your church reach more people this year?

Invitability is at the core of prevailing churches. Understanding how invitable your church is is the first step to reaching more people. Church leaders who want to see their churches grow should be wrestling with invitability and its impact.  

We have a free 5 Day Church Invitability Challenge to help you gain a better understanding of your church and its level of invitability.       

The best part? The challenge only takes a few minutes each day. 

Each day you will receive a short video and exercise that you can complete in a matter of minutes.   

This challenge is designed to help your church gain momentum in reaching more people in your community. At the end of the five days, you will have a deeper understanding of invitability and how to increase it in your church.

Click here to sign up for the FREE 5 Day Church Invitability Challenge!

Growing A Church Isn’t Easy

So what if your issue isn’t your invitability? Getting a stuck church growing or helping a church that’s reaching new people grow even further can seem daunting.

It doesn’t have to be.

Whether you’re a church that isn’t growing, has plateaued, or whether you wish your church was growing faster than it is, I’d love to help you break through. That’s why I created the Church Growth Masterclass.

The Church Growth Masterclass is everything I wish I knew about church growth when I got into ministry more than 20 years ago.

Naturally, I can’t make a church grow. You can’t make a church grow. Only God can do that.

But I believe you can position your church to grow.

You can knock down the barriers that keep you from growing. You can eliminate the things that keep your church from growing and implement some strategies that will help you reach far more people. That’s what I’d love to help you do in the Church Growth Masterclass.

In the Church Growth Masterclass I’ll show you:

  • The 10 reasons your church isn’t growing
  • Why even committed church-goers aren’t attending as often as before
  • How to tell if your church leaders are getting burned out
  • The 5 keys to your church better impacting millennials.
  • What to do when a church wants to grow … but not change
  • 5 essentials for church growth
  • 5 disruptive church trends to watch—and how to respond
  • How to increase church attendance by increasing engagement.

The Masterclass includes a complete set of videos that you can play with your team, board or staff, PDF workbooks that will help you tackle the issues you’re facing, and bonus materials that will help you navigate the most pressing issues facing churches that want to reach their cities today.

You can learn more and gain instant access to the course today.

What About You?

What is the biggest thing you need to change to improve your invitability?

Leave a comment below!

5 Questions About Invitability And Its Impact on Your Church


  1. Mark watkins on August 20, 2019 at 9:04 am

    As a pastoral staff we are trying to take the 5 Day Church Invitability challenge and have had no response from the provided link. Could you please provide some help?

  2. Jeff West on July 18, 2019 at 3:38 pm

    I followed the your 2% link (saying that on average on 2% of people initiated a friend to church last year) to the LifeWay research pages… it looked like the research stated that 2/3 invited someone to church and that 2% said the main reason they did not invite someone to church was because they were busy serving on Sunday morning. BIG difference from what you stated for your clickable retweet. Did I miss something or conflated a bunch of stuff from the wrong research study? Please update the 2% clickable link to the specific URL for that study. Thanks

  3. Linda on July 17, 2019 at 1:31 pm

    I just need another church. I know my pastor loves the Lord. But Oh God it’s painful.

  4. Lori on July 17, 2019 at 11:53 am

    The link says the Invitability Challenge begins May 20th?

  5. Bekele on July 17, 2019 at 8:20 am

    I love to involve in comunity developing holistic ministry

  6. Peter Gowesky on July 17, 2019 at 8:07 am

    I love this! Grateful for Rich and his leadership. His book Church Growth Flywheel has been a huge help to our church plant!

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