I’ve met an worked with a lot of people, but few I’ve met are as sharp or bring as unique a perspective to leadership as Rich Birch.
Rich and I worked together for several years at Connexus. Prior to that Rich served on The Meeting House leadership team. And he currently serves as Operations Pastor at Liquid Church in New Jersey. Rich also started unseminary.com – a blog and resource center for church leaders. If you don’t subscribe to Rich’s blog, you should.
Today you’re in for a treat. Rich is one of the most innovate thinkers I know.
In today’s interview, Rich talks about:
Google glass (he got an invite from Google to try them out!)
The tension leaders face between being attracted to what’s next but missing the value in what they’ve already done.
Churches who crank out great content but don’t leverage it once the series is over.
How he’s trying to figure out how their best series can show up in search engines when people in their community search for help.
The reality that churches should respond to negative things about your church online. (Don’t miss Rich’s article on how to deal with this on unseminary.com)
How to get traction in student ministry even in a larger, multisite church where you grow by launching smaller venues (a problem they don’t know how to solve).
Here’s the interview:
Some key insights from Rich:
Leaders tend to move onto the next thing and miss the opportunity with work they have already done.
Our content isn’t set up in a way for easy future access and use by outsiders.
How does the local church show up when people in your community google topics like “parenting help” or “fix your marriage”? Churches have to solve this problem.
What if your top series were turned into e-books and micro-sites to use as practical resources to unchurched people and a possible first step into church?
People aren’t thinking about the church; they’re thinking about their problems.
Critical mass is key for student ministry, but critical mass is hard to find when you’re launching more, smaller campuses.
What are your thoughts on leveraging content for the community beyond posting it to your website and uploading podcasts?
Any thoughts on student ministry in a multi-site environment? We’d love to hear from you!