Episode 714: How a Brick and Mortar Bookstore Defied Amazon: Mart Green on the Inner Workings of the Green Family, and Navigating the Reaction to the He Gets Us Campaign
Mart Green talks about how his retail book chain stayed profitable and growing in the face of the rise of Amazon, explains the inner workings of Hobby Lobby’s Green Family, and how he navigated the critical reaction to the He Gets Us campaign.
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