CNLP 549: Bill McKendry on How to Build a Super Bowl Ad, The Marketing Mistakes Churches and Non-Profits Make, And How to Brand When You Have No Budget

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Advertising expert Bill McKendry breaks down how to build a Superbowl Ad that works, the marketing mistakes churches and non-profits make, the story and principles behind the massive He Gets Us campaign, and how to brand when you have no budget.

Welcome to Episode 549 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

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How do you know if you’re making a costly mistake when it comes to your church’s finances?

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He Gets Us

This episode is sponsored by He Gets Us. 

He Gets Us is a national campaign and movement designed to increase the respect and relevance of Jesus. 

This year He Gets Us will air TWO ads about Jesus during the Super Bowl. 

That’s right! Jesus will be in the Super Bowl! 

Every year millions of American families tune in to watch football’s biggest game. This year many of those families will be talking about Jesus. 

If that’s got you excited, then I want you to get involved so you can be ready to join in conversations about Jesus.

All you have to do to get involved is text SUPER BOWL to 70193. You’ll be signed up to receive insider info that gets you ready for game day. 

This is a tremendous opportunity to increase the respect and relevance of Jesus and I hope you’ll get involved. 

Just text SUPER BOWL to 70193 or go to to learn more.

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Next Episode: Andy and Sandra Stanley

Andy and Sandra Stanley talk about how to juggle the time crunch demands of leading a mega-church while raising kids, parenting mistakes to avoid, how to raise kids who respect people and value relationships, and how to raise kids who want to be around you and each other when they’re grown.

Subscribe for free now so you won’t miss Episode 550.

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.