CNLP 545: Annie F. Downs on Building Fame Versus Building Influence, Podcasting Tips, Tricks, and Secrets, and How to Handle Leadership Pressure

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Annie F. Downs, host of the That Sounds Fun Podcast and Podcast Network, discusses the rapid growth of her company, the difference between building fame and building influence, podcasting tips, tricks, and secrets, and how to handle the personal and professional challenges of leadership.

Welcome to Episode 545 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

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He Gets Us

He Gets Us is a national campaign all about raising the respect and relevancy of Jesus.

Are you preparing your people for Super Bowl Sunday? He Gets Us will run ads during the game, reaching the thousands who plan to tune in.

Whether your church is hosting a viewing, or you know of people in your church who will be having parties, it’s a great opportunity to start a conversation.

Go to to download resources to prepare your church for these conversations with curious viewers.


Every church leader knows that having trained and engaged volunteers is essential to successfully accomplishing your mission. But if you’re like most leaders, you also know how tricky it can be to onboard and equip people for your team. What if there was a resource that made it easier?

Well, let me recommend ServeHQ to you.

ServeHQ is simple video training courses that help you equip volunteers and develop leaders. You can create your own training or use their video library. You can even automate next steps to onboard new people.

ServeHQ provides an online learning platform that tracks progress for each person. They include a large library of pre-built courses that include training videos and follow-up quiz questions for church volunteers and leaders in every area of ministry.

ServeHQ also provides simple tools to create your own training without needing special video equipment or software…just your computer and web browser. They also provide basic email and text messaging for team communication, giving you a central place to equip your ministry team and communicate with them.

Their easy-to-use automation tools make onboarding new volunteers and church members fast, easy, and consistent. You can create automatic sequences that enroll learners in online courses, send timed messages, and alert church staff members of follow-up tasks, too.

Check it out at

Conversation Links

Let’s Read the Gospels Podcast

That Sounds Fun Podcast

That Sounds Fun Network

That Sounds Fun Network Instagram

CNLP 240: Annie F. Downs on the Secrets of Reaching a Large Audience and Connecting with A Growing Tribe by Keeping it Personal

CNLP 340: Annie F. Downs on How to Really Connect with Your Audience, Why Production Levels Don’t Matter as Much as You Think, and How to Share More of You with the People You Lead

CNLP 412: Annie F. Downs Deconstructs How to Engage an Audience, Getting Traction on Podcasts, and Why Hobbies and Fun are Essential for Leaders

Chase the Fun: 100 Days to Discover Fun Right Where You Are By Annie F. Downs

That Sounds Fun: The Joys of Being an Amateur, the Power of Falling in Love, and Why You Need a Hobby By Annie F. Downs

100 Days to Brave: Devotions for Unlocking Your Most Courageous Self By Annie F. Downs

Remember God By Annie F. Downs

On the Rise Newsletter

Thriving Church Checklist

The Art of Leadership Academy

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*As an Amazon Associate, I earn from qualifying purchases.

Quotes from Episode 545

Read or Download the Transcript for Episode 545

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our YouTube Channel gives you a chance to watch some episodes, not just listen.


Subscribe for free and never miss out on wisdom from world-class leaders like Adam Grant, Seth Godin, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus, and many others.

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Spread the Word. Leave a Rating and Review.

Hopefully, this episode has helped you identify or break a growth barrier. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Mark Sayers

Mark Sayers returns to the podcast to talk about future cultural disruptions, the decline of civilization, the rapid acceleration of the Overton Window, and how to sleep at night and cultivate a non-anxious presence in the midst of it all.

Subscribe for free now so you won’t miss Episode 546.

Increase Giving and Fully Fund Your Mission—Regardless of Where You're at Now.

When it comes to money conversations with your church, my guess is that you want the outcome (margin in your budget and a generous congregation) without the process (having to raise funds and talk about it).

The Art of Building a Generous Congregation is a proven method for increasing giving, creating a culture of generosity, and building financial margin at your church... without the stress and awkwardness.

Even if you don’t feel comfortable talking about money right now.
Even if you’ve never seen your congregation fully engage with that kind of conversation.
Even if you’ve tried other methods without success.

And yes, especially, if you could make a bigger difference by increasing your budget by 20%, 30%, or even 40%.

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.