CNLP 536: Brian Clark on How to Attract and Keep an Audience, Why Email Still Outperforms Social Media 40:1, How to Write Better Headlines, and War Stories from the Early Days of Copyblogger

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Copyblogger founder, Brian Clark, talks about how to attract and keep an audience, why email still outperforms social media 40:1, the power of curation and how anyone can do it, how to write better headlines, and war stories from the early days of Copyblogger and

Welcome to Episode 536 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.



Have you ever thought: “Nobody actually gives stock.”

This is a HUGE misconception in the giving space today. Your donors WANT to give stock, because it’s the most tax efficient way to give—they just don’t want to jump through hoops to do so.

Overflow is an online software that empowers donors to easily give stock donations to churches and non-profits within minutes, not months.

You see, 90% of US wealth is in non-cash assets (like stock). Churches that ONLY accept cash donations leave a generosity gap. Overflow is here to help bridge that gap.

The average cash donation in the US is just $128, but the average stock donation through Overflow is over $10,000.

Unlock more giving channels this season. Visit to learn more about year-end pricing and download their free stock giving guide.

Future Forward Churches

Pastoral transitions are inevitable for every church. Unfortunately, a lot of the time they don’t go well.

I’ve known Lee Kricher for years and he navigated a very successful one. He’s got a brand new book that is going to help you with this. Seamless Pastoral Transition is a book that can help you navigate a pastoral transition without negatively impacting the momentum, continuity, or the mission of your church.

It contains some great insights about three transitional imperatives that are really critical to address, and six pastoral transition pitfalls to avoid that can jettison your leadership transition.

If you’re a church leader, one of your highest priorities has to be succession.

You can get Lee’s book, Seamless Pastoral Transition and other free pastoral transition resources, simply by going to That’s

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Quotes from Episode 536

Read or Download the Transcript for Episode 536

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Read or download a free PDF transcript of this episode here.

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Spread the Word. Leave a Rating and Review.

Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Tyler Staton

Tyler Staton talks about the transition between John Mark Comer and him as lead pastor of Bridgetown Church, 3 kinds of biblical discernment that can help you figure out a call, and why prayer is more important than message prep.

Subscribe for free now so you won’t miss Episode 537.

Lead With Confidence and Clarity. Grow Your Church.

As leaders, we tend to see the challenges and roadblocks before other people do.

We've all been there before...

  • You need to refresh your vision for the future but know that change will be an issue for that person.
  • You're overstaffed (or missing a key role) and can't find the right person to fill the role.
  • You aren't reaching enough new people even though you've tried everything that's working for other churches.
  • You can see the issue but aren't confident in what to do about it.

And with another Sunday morning coming up, it'll just have to wait until next week when you have a few minutes to figure it out.

Now ask yourself this:

What would it feel like to have those answers at your fingertips 24/7?

Whether it's reaching new people, improving your preaching, increasing volunteers, refreshing your vision, engaging your staff, or any of the countless challenges we face as church leaders, The Art of Leadership Academy will equip you to lead your church with confidence and clarity.

Between comprehensive church leadership courses, live coaching calls, staff and volunteer training resources, and direct access to a private online community of senior-level church leaders, you'll get the exact insights and answers that fuel your church for growth.

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.