Max Lucado has sold over 150 million books to date, and in this return interview, the multiple New York Times bestselling author returns to talk about how he captures his idea, why his first book was a disaster and how he got better, how to keep fresh ideas flowing into your content well, planning an effective succession, and how to recognize insecurity in yourself as a leader.
Welcome to Episode 451 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
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The deepest truths about living like Jesus often come from leaders who are suffering, persecuted, and living in a hostile environment.
And through the beatitudes in Matthew 5, we know that people in difficult circumstances like these are often the closest to living like Jesus did.
World Vision invites you to listen to voices of leaders from around the world! Leaders who have used their suffering and persecution to build and strengthen their faith.
In this FREE web series, Danielle and leaders in the global Church will share how they have learned to practice their faith and feed their soul through difficult circumstances.
The Church is a force for good in the world and World Vision’s heart is for the Bride of Christ to be healthy and mobilized to be the church outside the four walls!
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Insights From Max
1. To keep the ideas flowing, identify your unique positioning, and be true to your gifting
In order to know what messages will resonate with your audience, first figure out what type of communicator you are, and then don’t deviate from your calling. Max says that it took a while to dawn on him that he “writes books for people who don’t read books” and “presents sermons for people who don’t want to be in the church,” because his speaking and writing style attracted those types of people. The more he tried to be the next Rick Warren, the further he was from his true gifting and fresh ideas.
When you spend your time trying to recreate a version of someone else, you don’t have time or energy to tap into new ideas.
2. Test ideas before running with them
When he has a new idea, Max bounces it off those closest to him to figure out if it hits a nerve before he develops and executes on it. This is an important step when you’re wanting to know if your thought is one-off or if it’s touching on a pain point for many others. If it connects with and excites those around you, your idea might meet your audience where they are, as well.
3. Plan for your succession and don’t underestimate the work behind it
We all, to some extent, tie our worth to our work, but succession becomes more difficult when your business or church is built around a personality. Start thinking of, and planning for, your successor on day one to help smooth the path to a successful transition in the future. And when the time comes to start passing the baton, Max encourages us to applaud our successors publicly and often. “If they hear me say it enough, then I think they will think the mantle has really been passed off,” Max clarifies.
Quotes from Episode 451
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
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Next Episode: Erwin McManus
Erwin McManus returns to the podcast to talk about the future of the church, how to have more effective evangelism with people who don’t believe in Jesus and why it’s so hard for Christians to be authentic. Erwin also reflects on a lifetime of being labeled a heretic and outsider in the church he so deeply believes in.
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