CNLP 451: Max Lucado on Leadership Insecurity, How to Replenish Your Content Well with Fresh Ideas, and the Keys to Effective Succession

Max Lucado has sold over 150 million books to date, and in this return interview, the multiple New York Times bestselling author returns to talk about how he captures his idea, why his first book was a disaster and how he got better, how to keep fresh ideas flowing into your content well, planning an effective succession, and how to recognize insecurity in yourself as a leader.

Welcome to Episode 451 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

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Conversation Links

You Were Made for This Moment by Max Lucado

CNLP 221: Max Lucado on How He’s Written Over 120 Books, Why He Never Uses Ghostwriters, How to Stay Fresh in Leadership, and His Favorite Book

CNLP 290: Max Lucado on What Causes Happiness, How to Be Happier, and How to Know When It’s Time to Leave Leadership

At Your Best by Carey Nieuwhof

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Insights From Max

1. To keep the ideas flowing, identify your unique positioning, and be true to your gifting

In order to know what messages will resonate with your audience, first figure out what type of communicator you are, and then don’t deviate from your calling. Max says that it took a while to dawn on him that he “writes books for people who don’t read books” and “presents sermons for people who don’t want to be in the church,” because his speaking and writing style attracted those types of people. The more he tried to be the next Rick Warren, the further he was from his true gifting and fresh ideas.

When you spend your time trying to recreate a version of someone else, you don’t have time or energy to tap into new ideas.

2. Test ideas before running with them

When he has a new idea, Max bounces it off those closest to him to figure out if it hits a nerve before he develops and executes on it. This is an important step when you’re wanting to know if your thought is one-off or if it’s touching on a pain point for many others. If it connects with and excites those around you, your idea might meet your audience where they are, as well.

3. Plan for your succession and don’t underestimate the work behind it

We all, to some extent, tie our worth to our work, but succession becomes more difficult when your business or church is built around a personality. Start thinking of, and planning for, your successor on day one to help smooth the path to a successful transition in the future. And when the time comes to start passing the baton, Max encourages us to applaud our successors publicly and often. “If they hear me say it enough, then I think they will think the mantle has really been passed off,” Max clarifies.

Quotes from Episode 451

First day on the job, you need to start thinking about succession. @MaxLucado Click To Tweet We need to be very careful about building a business or building a church around a personality. @MaxLucado Click To Tweet It's hard to stop doing what you love doing so that the right person can step in and begin doing it. @MaxLucado Click To Tweet We all intertwine our personality and our identity in our work, and it's hard to give it up. @MaxLucado Click To Tweet Succession can be a crisis not only in the church, but in business. Click To Tweet You've got to applaud your successor publicly. @MaxLucado Click To Tweet We need to be grooming up the next generation all the time. @MaxLucado Click To Tweet I like to write books for people who don't like to read books. @MaxLucado Click To Tweet I like to present sermons for people who don't want to be in church. @MaxLucado Click To Tweet Everybody has a book in them, and there's a few of us that are called to write books. @MaxLucado Click To Tweet

Read or Download the Transcript for Episode 451

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Read or download a free PDF transcript of this episode here.

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Next Episode: Erwin McManus

Erwin McManus returns to the podcast to talk about the future of the church, how to have more effective evangelism with people who don’t believe in Jesus and why it’s so hard for Christians to be authentic. Erwin also reflects on a lifetime of being labeled a heretic and outsider in the church he so deeply believes in.

Subscribe for free now so you won’t miss Episode 452.

CNLP 451: Max Lucado on Leadership Insecurity, How to Replenish Your Content Well with Fresh Ideas, and the Keys to Effective Succession

1 Comment

  1. Graham Purkis on October 19, 2021 at 11:40 am

    Such a great podcast I love Max, he has such a wonderful gift of painting a picture with words.
    His advice regarding succession is very timely for me personally.
    Thank you Carry

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