Ximena Vengoechea has been a user researcher at Twitter, LinkedIn and Pinterest.
She talks about how listening to clients and customers before you launch a product can lead to greater success, how to listen to customers, and what feedback to pay attention to and what to discard.
Welcome to Episode 432 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Plus, in this episode’s What I’m Thinking About segment, Carey talks about keys to becoming a better listener.
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Barna and Gloo for Barna Cities
I know many church leaders like you are navigating massive shifts in culture and technology. It’s exhausting, but there’s hope.
Our friends at Barna and Gloo have been working to support pastors and church leaders through these shifts. Last year, Barna and Gloo launched an effort to equip the Church through the “State of the Church” research and toolkits. Over 25,000 churches benefited.
This year, Barna and Gloo are launching Barna Cities. It’s a year-long journey focused specifically on what makes each city unique.
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Go to BarnaCities.com/carey and sign up today.
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Insights From Ximena
1. It’s better to do research before you launch rather than during or after your launch
As a user researcher for some of the world’s top social media platforms, Ximena has spent her career studying people’s behavior and applying those lessons to products.
Often, people think of doing consumer research after you’ve launched a new product or feature in order to find out how to market their product. Ximena has found that it’s most valuable to do deep consumer research before you launch a product. Then, you learn what the market is actually looking for in a product.
2. Interrupting people costs you more than you think
One of the most common missteps people make in conversation is interrupting each other. Perhaps the biggest unseen cost of interrupting the person you’re talking to is that you will likely never hear what they were going to say. Ximena proposes that hearing what was about to be said could have been way more valuable than whatever you interrupted them to say.
3. Silence is often a good thing in conversation
Too often, we get anxious when there’s silence in a conversation, whether it’s a business or a personal discussion. You may be thinking that the other person is bored with you or that the two of you just aren’t compatible, but that isn’t always true. Ximena points out that silence can be a great opportunity for you to collect your thoughts and carefully respond to something the other person said. Sometimes the insight that silence offers contributes more to a conversation than words.
Quotes from Episode 432
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
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Next Episode: Alan George
From 2010-2020, Alan George led church online for Life.Church and saw it grow to one of the largest online churches in the world.
Alan shares his top insights about church online, why it can be relational, how to grow your digital team, and what metrics to watch and which to ignore.
Subscribe for free now so you won’t miss Episode 433.