CNLP 042: The Enterpreneurial Church Leader–An Interview with Brady Shearer

Church media is changing, and 24 year old Brady Shearer saw an opportunity to help.

Brady explains how his passion for church media and announcements led him to start a side business, Pro Church Tools, that has grown quickly and exponentially into a sizeable company, and how he’s learning to adopt to the massive growth he’s experienced.

Whether you’re an entrepreneurial church leader, a young leader or someone who loves media, you’ll love getting to know Brady.

Welcome to Episode 42 of the Podcast.


Guest Links: Brady Shearer




The 2-Part Church Announcements Formula

Church Apps: 11 Need-To-Know Facts Before Investing In A Mobile App

The Ultimate Guide To Measuring Church Growth (Calculate Your Church’s Score…)

19 Perfect Church Website Main Headline Examples

Links Mentioned in this Episode

The Orange Tour 

Reggie Joiner

Jon Acuff; Episode 9

Smart Passive Income

Pat Flynn

Mark Batterson; Episode 32

Dawn Nicole Baldwin at Willow Creek

The Bad Christian Podcast by Emery

The Fizzle Show

The School of Greatness  with Lewis Howes

Tim Ferriss Show

Dale Partridge

Lasting Impact: 7 Powerful Conversations That Can Help Your Church Grow


3 Things You Can Do Right Away

Brady found a gift in helping churches establish or improve their digital platforms. When taking on a project of this capacity, it can be an intimidating process. Whether you’re wanting to revamp your message, or you’re starting from scratch, Brady outlines a few things that will help you along in your mission:

  1. Document whatever process you want to replicate and expand. Script it, write it and hand it out. Brady was overwhelmed with the amount of work he initially took on, but he delegated each project to others and created a process to ensure the quality of the content he was producing. One of your greatest challenges can be handing over the work, but realize you can’t do everything yourself, so you have to have the willingness to spread the work out. Understand that others will make mistakes in the process, but if you want to experience growth, you have to let go of all of the control. Take a complex process and boil it down into a system that can be repeated , and don’t be afraid to adapt as you grow. Your processes may change to accommodate volume.
  2. Narrow your focus. As the Church keeps up with culture, the need for digital media has become more relevant. Brady utilized his strengths and narrowed down the tasks for producing quality content. He knew that he couldn’t do everything at once because the quality would be compromised, so he mastered one craft before handing it off and moving on to the next skill set. Additionally, take that same principal and apply it to your church’s digital platform. Simplify, clarify and designate a call-to-action. Identify what it is you want to accomplish when someone is introduced to your online presence.
  3. Get up early. If you want to make anything happen, you’ve got to hustle because you can’t expect it to come to you. You only have so many hours to the day to produce results, and your productivity is limited. If you want to accomplish your overall mission, you can’t sit back and let it happen. Go the extra mile and take the extra steps. Whether that’s simply becoming more effective in ministry, life, or launching a new venture. The early bird usually catches the worms.

Quotes from Brady


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Next Episode: Jim Tomberlin

Should your church go multisite?

Leading multisite expert Jim Tomberlin talks about how the multisite movement is changing and how more and more churches are pursuing mergers and acquistions.

Subscribe for free now, and you won’t miss Episode 43.

In the meantime, got a question?

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  1. […] Ready to hear more? I recently joined Carey on his top-ranked podcast for a conversation on church leadership. Click here to listen to that conversation. […]

  2. zach zink on July 2, 2015 at 5:49 pm

    One question I had when I was listening to this podcast. He was talking about simplifying the website and talked about take action. I went to look at Elevation and Hillsong church websites that he talked about and didn’t see what he meant by take action. Could you clarify this more? What did he mean by take action.

    • Brady Shearer on July 3, 2015 at 8:43 am

      Hey Zach, Elevation does tend to change their homepage a bit, but right now if you visit their site ( the home page is a picture with two big buttons. This is what I mean by “take action.” Instead of just scrolling and leaving the site, they’re requiring the visitor to take action and begin exploring.

  3. Brady's Mom on June 30, 2015 at 10:34 am

    Pastor Nieuwhof, I listened to you on Life 100.3 and have since followed your interactions with Brady. What stands out to me is your humility — perhaps one of the reasons God so clearly uses you.

    -Matthew 23:12

    • Carey Nieuwhof on July 1, 2015 at 7:00 am

      That is such a kind thing to say. Ego is something we all battle, and I fight daily. Really really appreciate Brady. You must be—and should be—proud!

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