Silicon Valley titan Pat Gelsinger, the CEO of VMWare and former CTO of Intel, and Scott Beck, who scaled Blockbuster Video, Boston Market, Einstein Brothers Bagels and Ancestry.com, and is the Founder of Gloo, talk about how the future church can use technology to reach people and connect people.
Pat and Scott also talk with Carey about why church leaders resist technology, privacy concerns and why the future is more relationally-connected than we imagine.
Welcome to Episode 372 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Plus, in this episode’s What I’m Thinking About segment, Carey talks about weird lies that pastors and church leaders believe about church online.
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INSIGHTS FROM PAT AND SCOTT
1. Your church should use technology, not rejecting it, to reach more people
If you look back at the times of Martin Luther, it’s obvious that it would have been foolish for him to say, “We shouldn’t use the printing press to print more bibles. We should keep doing things the way they’ve always been done.” The printing press was a groundbreaking advance of technology that allowed more Christians to have access to the Bible.
The problem is that many Christians and churches are doing the exact thing with the internet. A lot of pastors are looking at online technology and saying, “It’s only temporary.” Or, “We need to keep getting people into our buildings on Sunday morning.” Sadly, those leaders are going to miss out on the biggest opportunity to spread the Gospel in our lifetime.
2. Privacy needs to be a priority as you move forward with technology
While technology is great, there are some dangers that come with any new technology. One of the biggest concerns with using the internet is data privacy. If your church has an email list or an online database of any kind, you know this is a challenge. Where do you store your members’ data? What happens if it gets hacked? How should you use it?
As you move online, you should put more energy into making sure your church’s data is secure. Platforms like Gloo and GlooConnect are backed with the highest data security in the world and have the resources to continually watch for potential breaches. Most churches don’t have the bandwidth or resources to do this, so it’s critical to outsource this.
3. Digital churches need to scale 1-to-1 interactions along with the 1-to-many
Pastors are focused on three things right now when it comes to online church: Video broadcasting, video broadcasting and video broadcasting. That’s great, but if you want to begin engaging more people online, you need to do more than just broadcast. You need to scale online 1-on-1 interactions as you scale up your broadcast interactions online.
As you put more and more of your effort online, ask yourself, “How am I helping my church have more 1-on-1 or 1-on-a few interactions online?” Are you providing Zoom rooms? Running ad campaigns around certain felt needs? Whatever you do, your ability to scale your reach will match your ability to scale healthy and helpful 1-on-1 interactions.
Quotes from Episode 372
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
Turn Online Viewers into Real Relationships: Meet GlooConnect
Ever wondered how to turn online viewers into real relationships?
Every day, people visit your church website and access your content, but few ever really identify.
GlooConnect is a new solution that gives people watching the opportunity to introduce themselves to your church.
It can help your church:
- Get a steady stream of introductions to people ready to connect with your church
- Build real relationships with the people visiting your church’s website
- Connect with people who are looking for guidance, hope, and support in life’s challenges where their church is already equipped to serve
- Participate in world-class digital campaigns to reach people with needs in your community
- Do digital outreach in a way that’s compliant with the strictest privacy laws in the world
GlooConnect lets you pastor while GlooConnect programs. No extra staff. No complex tech. Get started in as little as 15 minutes, and get ready to meet the people already connecting with you online.
To get instant access to GlooConnect and learn more, click here, and make 2021 a year of unprecedented growth for your church.
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Next Episode: Andy Stanley
In July 2020, Andy Stanley made national news when he announced North Point would not reopen until 2021. In this interview, Andy explains his reasons for the decision, the methodology he uses to find clarity, what he’s learning about preaching to a camera and the hardest part of the pandemic for him personally.
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