How do you get your message heard by more people? Even 10x more people?

Lysa TerKeurst shares the method she developed for writing that has helped her sell millions of books and build a deeply loyal audience. She also shares the three voices every communicator uses and why some are better than others.

Welcome to Episode 327 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Guest Links

Instagram | Facebook | Twitter | Proverbs 31 Ministries

Episode Links

Pro Media Fire

How is your social media developing this year? If you really want to take it to the next level, Pro Media Fire can help. They’ve helped us with the launch of my wife’s Smart Family Podcast and some projects on my own platform, and I know that you know it’s a lot of work to create the post, write the messaging, and then remembering to post throughout the week.

If you want monthly custom graphics and video on top of your social media management, you can do that too, all for the cost of less than a staff hire. Get their new Social Fire plan. They’ll do it all for you, custom graphics, messaging, posting, all that stuff. You don’t even have to think about it. It’s done-for-you social media management.

Get 10% off for life at


Uninvited by Lysa TerKeurst

It’s Not Supposed to Be This Way by Lysa TerKeurst

The Best Yes by Lysa TerKeurst

Made to Crave by Lysa TerKeurst

Compel Training

For a private Compel training, contact Shae at

3 Insights from Lysa

1. Readers aren’t looking to be educated, they’re looking to be known

As a New York Times bestselling author, reaching 50,000 people, Lysa TerKeurst knows a thing or two about writing. But it’s more than just writing to sell books, Lysa says you should tackle a felt need that helps create a solution for people. And most often, we find most of those felt needs come from our own personal experiences. She says that the struggle you don’t want to write about is probably the very one that you would write the best about.

When we write about our own struggles, just as I did in Didn’t See It Coming, we connect with people right where they are and help them become known. Lysa says, “A reader, when they open up a book, they aren’t looking to be educated as much as they are looking to be known. As an author, if right from the beginning pages of a book, if you can help someone feel known, then they’ll feel safe enough for you to educate them. Because if the reader doesn’t think that you understand the depth of their struggle, they’re never ever going to trust your advice.”

2. Three tones of voice

When we deliver a message, Lysa says there are four tones of voice that we need to determine our audience will best receive the information they’re hearing. Which one do you use?

  1. The Tower Voice
    The person giving the message is really delivering the message from an elevated position. So they are not sharing any past struggle or any present struggle with issues. They’re just addressing the issues and telling you, “This is right and this is wrong.”
  2. The Teacher Voice
    The teacher’s not up in the tower, they’re more at the front door and the directive is not, “You should,” but rather, “You could.” The teacher will share past struggles of what they’ve gone through and then not really though, they won’t share any present-day struggles with it.
  3. In the Field Voice
    We’re not in the tower, we’re not at the front door. We’ve walked out into the field amongst the people that are there looking for the information and instead of pointing our finger down at people or even pointing our finger out at people, instead, we just sort of take our arms and wrap them around people. The directive is not, “You should,” and not, “You could,” but rather, “Together we can.”

3. Fight for the reader

Recipients of your messages want to know, “What’s in it for me? How are you going to solve my problem? How are you going to answer my question?” The solution, Lysa says, is called fighting for the reader. She says it’s knowing what they’re after. For Lysa, as a writer, fighting for the reader means fighting for sentences that really matter. If she said it well in 50 words, she could say it even better in 15. Make it simple so that that reader can share the message in conversation with others.

Lysa also says that fighting for the reader means providing applicable resources from the information you just provided—practical application tools that will help your reader better apply the message, a list of all the best quotes from the book, the best Bible verses from the book, a flowchart, or even a quiz, test or an assessment. Don’t just write a book, but write a book that truly will equip people to make life change.

Quotes from Episode 327

You just want your book to be the solution that enters into conversations people are already having about their problems and their questions. @LysaTerKeurst Click To Tweet

If you tackle a felt need that really does help create a solution for people, your book will be the solution that they talk about. @LysaTerKeurst Click To Tweet

So really taking time to unearth the felt need around this message on forgiveness helped me understand that there were a lot of questions around forgiveness that I had, and I knew I wasn't alone. @LysaTerKeurst Click To Tweet

How do we make the message that someone hears about it and realizes, 'I need to read this message today.' @LysaTerKeurst Click To Tweet

The very best time to forgive is before you're ever offended, but the next best time is right now. @LysaTerKeurst Click To Tweet

My books always open up with stories of failure because it instantly helps me connect with the reader. @LysaTerKeurst Click To Tweet

A reader, when they open up a book, they aren't looking to be educated as much as they are looking to be known. @LysaTerKeurst Click To Tweet

That struggle you don't want to write about is probably the very one that you would write the best about. @LysaTerKeurst Click To Tweet

If people go too long without highlighting a book, they'll stop reading the book. And if they stop reading the book, then they'll never finish it. @LysaTerKeurst Click To Tweet

Don't just write a book, but write a book that truly will equip people to make life change. @LysaTerKeurst Click To Tweet

Read or Download the Transcript for Episode 327

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our new YouTube Channel gives you a chance to watch some episodes, not just listen. We’ll add select episodes to YouTube as time goes on.

Introducing The Leader’s Circle: Curated, top-tier leadership development and community for you.

If you’re struggling with time famine, I’ve got a brand new community that can help you.

Introducing The Leader’s Circle—done for your leadership development (to save you time) and access to a community of high capacity leaders and my personal insight.

Ask yourself:

What would it feel like to have your staff meeting prep done for you every month?

What if you had access to Carey Nieuwhof and a community of high-level leaders?

What if you and your team could master a new leadership topic in less than an hour every month?

The Leader’s Circle gives you monthly staff meetings done-for-you with highly relevant, practical topics and a Team Application Guide so the training isn’t just talk, but action that leads to results.

Plus, I’ll work with you.

Inside The Leader’s Circle, you get access to a private forum where I’ll connect with you and the other high-capacity leaders who are trying to solve the same challenges you are.

Here’s what you’ll get inside The Leader’s Circle:

→ A new 15-20 minute leader training in video, audio, and written form each month
→ A 25-30 minute background teaching that gives deeper context to the training in video, audio, and written form
→ A printable Team Application Guide, customizable slide deck, and meeting agenda
→ Monthly hour-long live video Q and A’s with Carey Nieuwhof
→ Access to a community of high-capacity leaders through our private site and forum, led by Carey Nieuwhof

Best part? It’s not overwhelming. There are no 2-hour videos or 180-page books to get through every month.

You can keep trying to do it all yourself, which leaves you with a stack of half-read books and partially-digested podcasts you know you need to master in order to train your team.

Or you can cross staff-meeting preparation off your list, and dive into a new community of high-capacity leaders and me.

The Leader’s Circle is designed to help you stop leading alone and start leading together.

Registration for The Leader’s Circle is only open for a very limited time.

Check out The Leader’s Circle today.

Subscribed Yet? 

Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.

Subscribe using your favorite podcast app via

Apple Podcasts


Google Play



Spread the Word. Leave a Rating and Review

Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Mark Driscoll

Mark Driscoll has been in ministry over half his life. In this interview, he talks about how he became a Christian, his call to ministry, what the last five years of his life have been like, and the impact of the opposition he faced leading Mars Hill. Plus, we talk about spiritual warfare and why it matters.

Subscribe for free now and you won’t miss Episode 328.

CNLP 327: Lysa TerKeurst on How to 10x Your Audience, Craft Messages that Actually Connect with People, and Discover Which Voice You Have as a Communicator

1 Comment

  1. Brenda on March 15, 2020 at 3:40 pm

    This was such a great show, and the suggestions from Lysa were so helpful.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.