Claire Diaz-Ortiz is an author, speaker, startup advisor and investor, and one of the early employees at Twitter.

Claire talks about the early days at Twitter, what no one saw coming in social media, how to find traction and success on social media today, and how she juggles so much as the mom of three young kids.

Welcome to Episode 324 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Guest Links

Instagram | Facebook | Twitter | Website | Social Media Success for Every Brand

Episode Links

Planning Center

Are you in need of a great tool to manage the team at your church? I’ve used Planning Center for years, and it has become the industry standard. Planning Center makes it really easy to follow up with volunteers, send thank you emails, track who has RSVP’ed for an event or practice. The Planning Center app allows your volunteers to set up block out dates when they’re out of town, or they just need a break. And that can really help you avoid burnout with your volunteers and staff.

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Succession is a massive issue in the church, in so many places, and it’s something I care so passionately about. It’s something that I started in my own church that I founded five years ago.

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Design Your Day by Claire Diaz-Ortiz

Calm App

Essentialism by Greg McKeown

The ONE Thing by Gary Keller

Michael Hyatt


Social Media Made Simple video series

3 Insights from Claire

1. Much of Twitter’s toxicity could be due to a lack of diversity at its creation

It’s no secret that there is a lot of harm being done on social media. Kids are being bullied, young people are plagued with anxiety, and we’ve all fallen into a comparison trap. But social media hasn’t always been like this. And it certainly didn’t start like this. At first, social media was designed to make the world a better place.

So what has led to so many people misusing the platforms? Well, Claire credits a lack of diversity at the creation of the platforms as a major contributing factor to why social media has done the harm it has. She also notes that we all need to realize that social media can be a force for good and bad, and it depends on the user to decide what their experience will be.

2. Just because you can’t do a morning routine first doesn’t mean you shouldn’t do one

One of the most important factors in Claire’s success is her morning routine. For years, she would get up and do her morning routine first thing. This has changed now that she has kids. It would be so easy for her to think “Well, I can’t do my morning routine first, so I can’t do it at all.” But she doesn’t think that.

Claire found a way to still get the benefits of her morning routine by doing her morning routine for the first hour that she is at work every day. When she gets into her office, she goes to the public co-working kitchen in the building and journals and writes for an hour. This continues to be the best hour of her day.

3. Most people are misusing social media

Social media can be a phenomenal tool for marketing your brand, but so many leaders try to just get direct marketing results from platforms that are much more effective at brand marketing. Just because one tweet didn’t lead to a sale doesn’t mean that tweet was ineffective.

Claire argues that social media can be a very powerful tool for you to give your brand credibility within your audience long before you seek to get a conversion from them. Claire shows people how to use the StoryBrand framework on social media, and what exactly we need to be doing to get the most from our social platforms.

Quotes from Episode 324

Even the most brilliant engineers at Twitter probably only had about three great hours a day in them of coding. @Claire Click To Tweet

The less we work, the more productive we can actually be. @Claire Click To Tweet

I think most people mistake social media for a direct marketing tool when, really, it's a brand marketing tool. @Claire Click To Tweet

The superpower of Twitter is connecting people. @Claire Click To Tweet

I think there's nothing more stressful than having a small child yell at you while you are trying to respond to an email on your phone. @Claire Click To Tweet

The reality is that we all have a lot less self-control than we think we do. @Claire Click To Tweet

I think we're all in the same business these days. @cnieuwhof Click To Tweet

Read or Download the Transcript for Episode 324

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Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our new YouTube Channel gives you a chance to watch some episodes, not just listen. We’ll add select episodes to YouTube as time goes on.

Get Your Life Back

the high impact leader

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  • You become a better leader, because you’re doing what you do best when you’re at your best
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Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

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Thank you for being so awesome.

Next Episode: Susan Steinbrecher

Leadership isn’t getting any easier. Leadership consultant, Susan Steinbrecher, whose insights have been featured in the New York Times, Inc., and Fast Company among others, shares the keys to leading change at work, how to get team buy-in and how to increase employee engagement. In addition, in an environment where people spend 25-40% of their workweek dealing with disputes, disagreements and unresolved conflict, Susan shares how to better handle conflict at work.

Subscribe for free now and you won’t miss Episode 325.

CNLP 324: Claire Diaz-Ortiz on How to Find Success on Social Media, the Early Days and Current Mood on Social, and Tips for Entrepreneurial Parents

1 Comment

  1. Jayne Hoare on April 26, 2020 at 7:45 am

    This is exactly what I needed to hear this morning. And since I listened on my morning walk in nature, now I need to relisten with a notebook and a pen in hand. Thank you for your continued investment. Everything right now I am soaking up like a sponge since ministry looks different!

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