Claire Diaz-Ortiz is an author, speaker, startup advisor and investor, and one of the early employees at Twitter.
Claire talks about the early days at Twitter, what no one saw coming in social media, how to find traction and success on social media today, and how she juggles so much as the mom of three young kids.
Welcome to Episode 324 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Guest Links
Instagram | Facebook | Twitter | Website | Social Media Success for Every Brand
Episode Links
Planning Center
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The Ascent Leader
Succession is a massive issue in the church, in so many places, and it’s something I care so passionately about. It’s something that I started in my own church that I founded five years ago.
If you’re a leader sensing that transition is in your future, maybe even 10 to 15 years out, there’s a curated cohort just for you and your spouse to begin thinking about it and processing that.
It’s hosted by The Ascent Leader. And in this particular cohort, you will be with Kenton and Laurie Beshore, formerly of Mariners Church, for three days in Palm Desert, California. You’ll get personal mentorship from Kenton and Laurie and advice from high level peers. Limited spots are available.
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CONVERSATION LINKS
Design Your Day by Claire Diaz-Ortiz
Social Media Made Simple video series
3 Insights from Claire
1. Much of Twitter’s toxicity could be due to a lack of diversity at its creation
It’s no secret that there is a lot of harm being done on social media. Kids are being bullied, young people are plagued with anxiety, and we’ve all fallen into a comparison trap. But social media hasn’t always been like this. And it certainly didn’t start like this. At first, social media was designed to make the world a better place.
So what has led to so many people misusing the platforms? Well, Claire credits a lack of diversity at the creation of the platforms as a major contributing factor to why social media has done the harm it has. She also notes that we all need to realize that social media can be a force for good and bad, and it depends on the user to decide what their experience will be.
2. Just because you can’t do a morning routine first doesn’t mean you shouldn’t do one
One of the most important factors in Claire’s success is her morning routine. For years, she would get up and do her morning routine first thing. This has changed now that she has kids. It would be so easy for her to think “Well, I can’t do my morning routine first, so I can’t do it at all.” But she doesn’t think that.
Claire found a way to still get the benefits of her morning routine by doing her morning routine for the first hour that she is at work every day. When she gets into her office, she goes to the public co-working kitchen in the building and journals and writes for an hour. This continues to be the best hour of her day.
3. Most people are misusing social media
Social media can be a phenomenal tool for marketing your brand, but so many leaders try to just get direct marketing results from platforms that are much more effective at brand marketing. Just because one tweet didn’t lead to a sale doesn’t mean that tweet was ineffective.
Claire argues that social media can be a very powerful tool for you to give your brand credibility within your audience long before you seek to get a conversion from them. Claire shows people how to use the StoryBrand framework on social media, and what exactly we need to be doing to get the most from our social platforms.
Quotes from Episode 324
Even the most brilliant engineers at Twitter probably only had about three great hours a day in them of coding. @Claire Click To Tweet The less we work, the more productive we can actually be. @Claire Click To Tweet I think most people mistake social media for a direct marketing tool when, really, it's a brand marketing tool. @Claire Click To Tweet The superpower of Twitter is connecting people. @Claire Click To Tweet I think there's nothing more stressful than having a small child yell at you while you are trying to respond to an email on your phone. @Claire Click To Tweet The reality is that we all have a lot less self-control than we think we do. @Claire Click To Tweet I think we're all in the same business these days. @cnieuwhof Click To TweetRead or Download the Transcript for Episode 324
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Next Episode: Susan Steinbrecher
Leadership isn’t getting any easier. Leadership consultant, Susan Steinbrecher, whose insights have been featured in the New York Times, Inc., and Fast Company among others, shares the keys to leading change at work, how to get team buy-in and how to increase employee engagement. In addition, in an environment where people spend 25-40% of their workweek dealing with disputes, disagreements and unresolved conflict, Susan shares how to better handle conflict at work.
Subscribe for free now and you won’t miss Episode 325.
