Claire Diaz-Ortiz is an author, speaker, startup advisor and investor, and one of the early employees at Twitter.
Claire talks about the early days at Twitter, what no one saw coming in social media, how to find traction and success on social media today, and how she juggles so much as the mom of three young kids.
Welcome to Episode 324 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
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3 Insights from Claire
1. Much of Twitter’s toxicity could be due to a lack of diversity at its creation
It’s no secret that there is a lot of harm being done on social media. Kids are being bullied, young people are plagued with anxiety, and we’ve all fallen into a comparison trap. But social media hasn’t always been like this. And it certainly didn’t start like this. At first, social media was designed to make the world a better place.
So what has led to so many people misusing the platforms? Well, Claire credits a lack of diversity at the creation of the platforms as a major contributing factor to why social media has done the harm it has. She also notes that we all need to realize that social media can be a force for good and bad, and it depends on the user to decide what their experience will be.
2. Just because you can’t do a morning routine first doesn’t mean you shouldn’t do one
One of the most important factors in Claire’s success is her morning routine. For years, she would get up and do her morning routine first thing. This has changed now that she has kids. It would be so easy for her to think “Well, I can’t do my morning routine first, so I can’t do it at all.” But she doesn’t think that.
Claire found a way to still get the benefits of her morning routine by doing her morning routine for the first hour that she is at work every day. When she gets into her office, she goes to the public co-working kitchen in the building and journals and writes for an hour. This continues to be the best hour of her day.
3. Most people are misusing social media
Social media can be a phenomenal tool for marketing your brand, but so many leaders try to just get direct marketing results from platforms that are much more effective at brand marketing. Just because one tweet didn’t lead to a sale doesn’t mean that tweet was ineffective.
Claire argues that social media can be a very powerful tool for you to give your brand credibility within your audience long before you seek to get a conversion from them. Claire shows people how to use the StoryBrand framework on social media, and what exactly we need to be doing to get the most from our social platforms.
Quotes from Episode 324
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
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Thank you for being so awesome.
Next Episode: Susan Steinbrecher
Leadership isn’t getting any easier. Leadership consultant, Susan Steinbrecher, whose insights have been featured in the New York Times, Inc., and Fast Company among others, shares the keys to leading change at work, how to get team buy-in and how to increase employee engagement. In addition, in an environment where people spend 25-40% of their workweek dealing with disputes, disagreements and unresolved conflict, Susan shares how to better handle conflict at work.
Subscribe for free now and you won’t miss Episode 325.