What can church leaders learn from the CEO of a company that made the Inc. 5000 list and was named Infusionsoft’s 2013 Marketer of the Year?
And what can business leaders learn from church leaders?
Welcome to Episode 3 of the Podcast!
In this podcast, I talk with Casey about the differences between church leaders and business leaders, how to adopt several key best practices (including how to use email effectively with your congregation and how to use Facebook as outreach).
Casey also outlines several keys to engaging business leaders who are attending your church.
Guest Links: Casey Graham
Find and follow Casey Graham here:
Casey on Twitter
Casey on Facebook
Links Mentioned in This Episode
The links and resources mentioned in this episode include:
Rocket Company Award: Infusionsoft Ultimate Marketer of the Year 2013
Rocket Company on the Inc 5000 List: Inc. Top 5000 List
Content Marketing: Copyblogger.com
Facebook Targeting: Facebook Power Editor
Facebook Marketing: AmyPorterfield.com
Facebook Targeting Resource: Perry Marshall’s Facebook Course
Email Management: MailChimp.com
Email Management: AWeber.com
3 Things You Can Do Right Away
Casey’s interview was full of great advice.
While there’s so much you could do after listening to Casey, here are 3 things you can do this week:
1. Focus on results, not just relationships. Too many ministry leaders lose site of results because of the pull of so many relationships.
2. Send a vision-based e-mail to your church. Follow Casey’s advice and shoot a two minute video or 400 word email encouraging your church or organization and email it to them. You can even migrate your church email list to MailChimp.com or AWeber so you can track results and manage your email relationships better. If you do, you’ll even see how many people opened your email and what they clicked on.
3. Tap a business leader on the shoulder. Invite them to lunch or a short term leaders-only mission trip. Ask them to serve directly. High capacity leaders don’t respond to cattle calls. But they will often respond to a thoughtful direct ask.
Tweetables from Casey
Did You Catch This? The Podcast Is Now Weekly!
Great news! Many of you had asked if the podcast could become a weekly podcast.
Your wish is granted.
I’m delighted to let you know there will be a fresh episode on your device every Tuesday morning moving forward. Today’s the first weekly podcast.
That’s a great reason to subscribe now.
Hear Me Speak and Have Lunch with Me In Washington DC or Indianapolis || Orange Tour 2014
I’m going to be in Washington D.C. on Thursday, October 9 and Friday October 10th, and in Indianapolis on Thursday October 16 and Friday October 17th for the 2014 Orange Tour.
I’ll be giving some keynotes and doing some breakouts on parenting, leadership and the church, and hosting a lunch for senior leaders each Friday of the Tour Stop. I’d love to hang out. Sign up below!
Have lunch with Carey: Register for the Washington DC Orange Tour Stop
Have lunch with Carey: Register for the Indianapolis Orange Tour Stop
Next Episode: Kara Powell
In Episode 4, I interview Kara Powell, Executive Director of the Fuller Youth Institute and author of Sticky Faith on why young adults are walking away from the church and what you can do about it—as a church leader and a parent.
Kara is not only an academic and writer, she’s a mom and church leader who cares passionately about seeing faith stick in the next generation.
She is a sought after expert who speaks to church leaders around the world about her insights and research.
Episode 004 goes live Tuesday, October 7th 2014.
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