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CNLP 264: Sean Cannell Shares YouTube Secrets, Why The Future Online is Video, and How to Get Started on YouTube (Even From Scratch)

Sean Cannell started at almost nothing on YouTube a few years ago. Today his channel has over 750,000 subscribers and his videos have been viewed over 40 million times.

Sean shares his YouTube secrets, talks about how to get started on YouTube even if you don’t have money or staff, and why the future online has to include video.

Welcome to Episode 264 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Rather watch? Watch today’s episode via YouTube.

Guest Links


Sean Cannell | Facebook | InstagramTwitter

 YouTube Secrets | YouTube for Churches

Think Media | Video Influencers | Sean Thinks

Episode Links

94% of churches today are either not growing or not growing at the same rate as their community. Head over to churchgrowthmasterclass.com today and discover why. Whether your church isn’t growing or your seeing growth, but hitting barriers, this new course can help. Take advantage of introductory pricing before it’s too late.

Get your volunteers ready to serve with simple online training. Try TrainedUp free for 14 days at servehq.church.

Prairie College

Clear Vision Media

Amazon Associates

Pro Church Tools

Financial Peace University

Trey Van Camp – YouTube

Smartcuts: The Breakthrough Power of Lateral Thinking by Shane Snow

That Christian Vlogger

Think International – YouTube

Will Smith – YouTube

Leadershift by John Maxwell

3 Insights from Sean

1. If you want to succeed in the long term, you must be willing to fail in the short term

People often ask Sean how he got to be so successful on YouTube. Sean’s answer is that he has failed more times than he has succeeded. He has just learned from those failures and become better as a result. He has six YouTube channels, but only 2 of them are successful.

Failure can be an invaluable teacher. Sean says that “the master has failed more times than the amateur has even tried.” If you want to have a successful company, church, or organization, you have to be willing to push through the failures to get to the successes that you dream about.

2. There is massive growth and outreach potential in video

One of the beautiful parts of video content is that it is another way that we can get the message out to our people. It allows us to give our people options for how they consume our content. We may already be producing a mid-week email or podcast. Adding video might allow us to reach a whole other audience that would have never found your church or business in those other formats.

We need to give our people options because we can not try and predetermine what our audience wants (which is what we do when we give out our content in only one format.) Our online presence is a chance to “become all things to all people.” It’s meeting people where they are, dressed in the format that they would prefer. We can’t miss video.

3. There are 5 major aspects of getting noticed online

Leverage – YouTube is a search engine. As a content producer, you can leverage the people already on YouTube by having quality titles and descriptions of your videos.

Collaborations – Working with already existing platforms to get the word out about your content is an effective way to get noticed by more people.

Current Social Media or Email Lists – Using your present influence on other social media platforms or an existing email list is a way to get the word out about your content.

Paid Traffic – Paid traffic online is now the most effective way to get the word out about your product or service to massive amounts of people. A note of warning; paid traffic only works if you are directing people to quality content. Paid ads are like gasoline for a fire that’s already going.

Shareability- Is your content high enough quality and created in a way where it can be easily shared?

Quotes from Episode 264

The master has failed more times than the amateur has even tried. @seancannell Click To Tweet

Success is moving from failure, to failure without loss of enthusiasm. -Winston Churchill Click To Tweet

If a picture speaks a thousand words, a video can communicate a million. @seancannell Click To Tweet

Begin with the end in mind. Stephen Covey via @seancannell Click To Tweet

You don't have to be great to start, but you have to start to be great. -Zig Ziglar Click To Tweet

Paid ads are like gasoline for a fire that's already going. @seancannell Click To Tweet

Great marketing makes a bad product fail faster. -David Ogilvy Click To Tweet

If you stop at a place where your needs are met, you're being selfish. @seancannell Click To Tweet

Read or Download the Transcript for Episode 264

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Get Your Church Growing

Did you know that 9 out of 10 churches don’t grow? Are you one of them?

You likely didn’t get into ministry to watch your church plateau or, worse yet, decline. You wanted God to use you to reach new people with the good news. You wanted to see your church grow. You wanted to make an impact on your community that would outlast you.

But the odds are, it’s not happening. And the thing is, you’re not alone. We live in an era where 94% of churches aren’t growing or aren’t growing as fast as their communities. Barely 1 out of 20 churches are effectively reaching their neighbors for Jesus. Despite how desperately our communities need to hear and engage with the good news about Jesus, many churches are lost when it comes to reaching a postmodern culture.

That’s why I put together the Church Growth Masterclass. It’s everything I wish I knew about church growth when I got into ministry more than 20 years ago.

I can’t make a church grow. You can’t make a church grow. Only God can do that. But I believe you can position your church to grow. You can knock down the barriers that keep you from growing. You can eliminate the things that keep your church from growing and implement some strategies that will help you reach far more people. That’s what I’d love to help you do in the Church Growth Masterclass.  

In the Church Growth Masterclass I’ll show you:

  • The 10 reasons your church isn’t growing
  • Why even committed church-goers aren’t attending as often as before
  • How to tell if your church leaders are getting burned out
  • The five keys to your church better impacting millennials.
  • What to do when a church wants to grow … but not change

You can learn more and gain instant access to the course today.

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Thank you for being so awesome.

Next Episode: Les McKeown

Les McKeown is back on the podcast, this time talking about the difference between growing organizations and organizations that are ready for scale. The two often get confused, and just because you’re growing doesn’t mean you’re ready to scale. Les shares the keys to scale, which, coincidentally, also reduce the stress the senior leader and entire team feel. Getting bigger doesn’t mean getting more frenzied. Often, it’s the opposite.

Subscribe for free now and you won’t miss Episode 265.

5 Comments

  1. lili on September 4, 2019 at 12:54 am

    Thanks Jonny. Most of the footage is ARRI and we discovered the LUT was adding some weight to the project, but it only went down 6MB after we removed it. I did a test bringing in just the RAW footage and after attaching the proxies it doubled in size. This is a feature documentary and we have a lot of footage and a very tight schedule, so I’m worried the proxy workflow might slow us down in the future and I have started a new project just with the proxies. I would love not to loose the ability to connect to the raw footage, but thinking my project might slow me down after we start the edit worries me. The project with just the proxy files is only 6MB, while the project with the RAW media attached to proxies is 26MB. I know that 26MB might not be that big of a deal, but that is before creating any sequences.

  2. helix jump on May 24, 2019 at 3:08 am

    Such the amazing post here it is the very nice.

  3. ERIC on May 16, 2019 at 12:08 pm

    Starting from scratch..what about startup gear especially for church plants that want to get on YouTube? What are basics to get started under the $1000 range?

    • Carey Nieuwhof on May 16, 2019 at 1:30 pm

      He covers that in the interview. Have a listen.

      • ERIC on May 17, 2019 at 9:10 pm

        I read it instead. Must have missed that part.

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