CNLP 155: Matt Engel on the Rise of Big Data and How To Use it To Pastor Your Church and Reach Your Community

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The amount of data we have on people doubles every single year. But what does the rise of big data mean for local churches and even businesses. 

Matt Engel talks about what big data is, how it’s everywhere, and how to use it to better pastor your church and reach your community.

Welcome to Episode 155 of the podcast.

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Leadership Network

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Email mengel@tangogroup.com

Join the Breaking 200 insider list here

futureforwardconference.com

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3 Insights from This Episode

1. Big data is everywhere, like it or not, with no reason to slow down

Barring doing away with using modern technology all together, there’s little you can do to escape being tracked by big data. Corporations are spending major bucks to learn our preferences and patterns so they can market to us in ways we don’t recognize when ads are right in front of us.

So, what do we do with this? We can weigh the pros and cons of this phenomenon and debate over privacy issues, but no matter your opinion, it’s not going anywhere. In fact, it’s growing more rapidly than most minds can fathom – predicting our behaviors and catering to our “needs” when we don’t even realize it.

Matt Engel and others in his field are doing something about it by making great use of this information age. He’s offering ways churches can help their believers grow spiritually while reaching those who don’t yet know Jesus in their communities. Now that is a cool use of big data.

2. Check out Matt’s data picks and find great information right at your fingertips:

Find the largest, most advanced insight engine dedicated to the faith and family formation metadata platform and the key growth engagement platform at gloo.

Run fast, iterative tests around meta data within ministry with the Leadership Network.

The Association of Religious Data Archives offers overall baseline data.

Google’s focused site on demographics.

Hosted by the Nazarene and Presbyterian denominations, this site has reams of data for almost every community in the US.

Explore American charitable giving throughout the country using this interactive tool.

The home of the US Government’s open data.

3. Give back by using the insights your church and community have given you

The power of big data can only go so far on its own.  You have to engage ways to make a positive impact with the information you’ve received. It comes down to first knowing your people and then getting to know them on a deeper level. When you’re asking questions or seeking feedback from your community, make sure you aren’t simply consuming the information. Do something good with it.  Share your results and let them know the actions you plan to take to improve your ministry.

When you’re asking questions or seeking feedback from your community, make sure you aren’t simply consuming the information. Do something good with it.  Share your results and let them know the actions you plan to take to improve your ministry.

Quotes from This Episode

CNLP 155: Matt Engel on the Rise of Big Data and How To Use it To Pastor Your Church and Reach Your Community Click To Tweet Information + Application x Relationship = Transformation. -Matt Engel Click To Tweet CNLP 155: Matt Engel on the Rise of Big Data and How To Use it To Pastor Your Church and Reach Your Community Click To Tweet

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Next Episode: Whit and Willie George

Willie George founded Church on the Move 30 years ago. Recently, he transitioned the senior leadership of the church to his son, Whit. How do you follow a legend? How do you keep a large, widely respected church growing? 

And how do you handle family tension? Carey interviewed Whit and Willie about all this and more live at the Seeds Conference. 

Subscribe for free now and you won’t miss Episode 156.

Lead With Confidence and Clarity. Grow Your Church.

As leaders, we tend to see the challenges and roadblocks before other people do.

We've all been there before...

  • You need to refresh your vision for the future but know that change will be an issue for that person.
  • You're overstaffed (or missing a key role) and can't find the right person to fill the role.
  • You aren't reaching enough new people even though you've tried everything that's working for other churches.
  • You can see the issue but aren't confident in what to do about it.

And with another Sunday morning coming up, it'll just have to wait until next week when you have a few minutes to figure it out.

Now ask yourself this:

What would it feel like to have those answers at your fingertips 24/7?

Whether it's reaching new people, improving your preaching, increasing volunteers, refreshing your vision, engaging your staff, or any of the countless challenges we face as church leaders, The Art of Leadership Academy will equip you to lead your church with confidence and clarity.

Between comprehensive church leadership courses, live coaching calls, staff and volunteer training resources, and direct access to an online community of senior-level church leaders, you'll get the exact insights and answers that fuel your church for growth.

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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.