How do you build an online and social ministry for your church…from scratch?
Steve Fogg spills the secrets on how to do it whether you’re a large or small church, and tells us how he built one that reaches thousands of online attenders every week.
Steve has also given podcast listeners a free resource: 3 Essential Ingredients to Starting and Launching Your Church Online. Make sure you check it out!
Welcome to Episode 136 of the podcast.
Guest Links: Steve Fogg
Steve on Twitter
Steve on Instagram
Steve’s Free Training Resource: 3 Essential Ingredients to Starting and Launching Your Church Online
ReThink Leadership Atlanta, Georgia; April 26 – 28, 2017
The Canadian Church Leaders Conference Barrie, ON; June 8th – 10th
Belay Solutions *Sign up by the end of May for a live conference call with Carey
3 Insights from This Episode
1. Engage, don’t announce.
When your church or organization has a Facebook page or other social media platform, it seems easy and logical to use it as a digital bulletin. However, Steve tells us that if you just use your social media to announce and not engage, you’re losing out on opportunities to have meaningful conversations with people. How do you engage with your audience? Create content that your audience wants to share.
2. Be flexible.
One thing we can always count on with social media is that it’s always changing. And if the platform itself isn’t changing, the way people consume content and interact on it is. This is why flexibility is key. Setting a social media strategy and then putting it in autopilot for five years just isn’t effective.
Look at your Facebook insights or Twitter analytics and see what kind of content your audience is reacting to and engaging with. Notice what times of the day they are most active. Find what other types of content they’re sharing. Then, adjust your strategy to fit their patterns and maximize impact.
3. Prioritize connection.
Most churches have a Facebook page—but not all churches see it as a ministry opportunity. The truth is, there’s a whole world out there and the opportunities for connection are endless. Never be surprised at who you reach, where they are and how they found you. Embrace them on your social media platform, invite them to your website to learn more, point them towards other helpful content. Prioritizing connection on your social media platforms could mean one more person in heaven.
Quotes from This Episode
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Next Episode: Justin Dean
So what are you not doing online that you should be doing? What are you doing that you may want to stop? And where is online church heading in the future? Justin Dean joins Carey for a far-reaching conversation about the future church in the online world.
Subscribe for free now and you won’t miss Episode 137.