There’s a generation after the Millennials that looks like it will be even harder to reach than Millennials. Meet Generation Z —people born after 1991.
Academic, theologian and Pastor James Emery White talks about what your church needs to do to reach them.
Welcome to Episode 121 of the podcast.
And who wants to win some free Starbucks? Between January 1-10th, I’m giving you free Starbucks to help celebrate the 2 million download mark on the podcast. You shared. You spread the word. You helped leaders, so you win. 🙂
Guest Links: James Emery White
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The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated by Dr. James Emery White
Meet Generation Z: Understanding and Reaching the New Post-Christian World by Dr. James Emery White
ReThink Leadership: Claim your spot for April 26th – 28th
3 Insights from This Episode
1. Generation Z isn’t just the next-phase of culture. They will be culture. Generation Z is the age group of 25-years-old and under. They might be younger than millennials, but they’re not just “younger millennials.” They are the first truly post-Christian generation in America. They grew up with hands-off parents and the internet in their back pocket. They have access to all information, but are exposed to very little wisdom. Generation Z is out new mission field, and the strategies that worked for Generation X and Millennials doesn’t work anymore.
2. We’ve moved from an Acts 2 culture to an Acts 17 one. The current culture is fast-losing the memory of the Gospel. The Christian voice and cultural influence is in the minority. Evangelism used to be event-focused, but with Generation Z it needs to shift to both a process and an event. It all starts with a personal relationship with a Christian. That Christian then can invite them to multiple events, engage in meaningful conversations with them and and ultimately journey with them on their walk to a relationship with God.
3. You don’t need to water down truth, but you do have to figure out ways to best convey it. When Jesus met the woman at the well, he extended her an extraordinary amount of grace and radical acceptance as a human being. He spoke truth to her, but he served it up in such a way that she went running to the village proclaiming His name. When Jesus interacted with the unchurched and spiritually lost, He conveyed truth in such a compelling way that they would invite Him into their homes for dinner.
Quotes from James
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Next Episode: Greg McKeown
Essentialism by Greg McKeown is one of podcast host Carey Nieuwhof’s favourite books of the last five years. In this wide-ranging conversation, Carey talks to Greg about how leaders can apply the principles of Essentialism to multiply their impact.
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