CNLP 121: James Emery White on the Rise of Generation Z: A Post-Christian, Post-Millennial Generation

There’s a generation after the Millennials that looks like it will be even harder to reach than Millennials. Meet Generation Z —people born after 1991.

Academic, theologian and Pastor James Emery White talks about what your church needs to do to reach them.

Welcome to Episode 121 of the podcast.

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Guest Links: James Emery White

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The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated by Dr. James Emery White

Meet Generation Z: Understanding and Reaching the New Post-Christian World by Dr. James Emery White

Purchase Church & Culture Series 

Links Mentioned

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The Canadian Church Leaders Podcast 

The High Impact Leader

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3 Insights from This Episode

1. Generation Z isn’t just the next-phase of culture. They will be culture. Generation Z is the age group of 25-years-old and under. They might be younger than millennials, but they’re not just “younger millennials.” They are the first truly post-Christian generation in America. They grew up with hands-off parents and the internet in their back pocket. They have access to all information, but are exposed to very little wisdom. Generation Z is out new mission field, and the strategies that worked for Generation X and Millennials doesn’t work anymore.

2. We’ve moved from an Acts 2 culture to an Acts 17 one. The current culture is fast-losing the memory of the Gospel. The Christian voice and cultural influence is in the minority. Evangelism used to be event-focused, but with Generation Z it needs to shift to both a process and an event. It all starts with a personal relationship with a Christian. That Christian then can invite them to multiple events, engage in meaningful conversations with them and and ultimately journey with them on their walk to a relationship with God.

3. You don’t need to water down truth, but you do have to figure out ways to best convey it. When Jesus met the woman at the well, he extended her an extraordinary amount of grace and radical acceptance as a human being. He spoke truth to her, but he served it up in such a way that she went running to the village proclaiming His name. When Jesus interacted with the unchurched and spiritually lost, He conveyed truth in such a compelling way that they would invite Him into their homes for dinner.

Quotes from James

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Do you ever find yourself struggling to get it all done? Constant interruptions and distractions keep you from getting your most important priorities accomplished. In addition, work keeps bleeding into family time.

What if you didn’t need to live that way anymore? Can you have a much higher impact at work AND get your personal life back on track? Actually, you can.

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Getting your most important priorities done early in the week, every week.

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Actually being OFF when you have a day off.

Imagine getting your life and leadership back. That’s what the High Impact Leader is designed to help you do.

The High Impact Leader course is available for four days (until midnight PST on January 19, 2017). Act fast! After January 19th, registration for the High Impact Leader course will be closed until summer 2017. If you purchase it now, you’ll get the course at a discounted price. Learn more or sign up here.

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Next Episode: Greg McKeown

Essentialism by Greg McKeown is one of podcast host Carey Nieuwhof’s favourite books of the last five years. In this wide-ranging conversation, Carey talks to Greg about how leaders can apply the principles of Essentialism to multiply their impact.

Subscribe for free now and you won’t miss Episode 122.

CNLP 121: James Emery White on the Rise of Generation Z: A Post-Christian, Post-Millennial Generation


  1. […] I’m an over-fifty leader who’s worked in offices in business and church, in a hybrid environment where some work is remote and some is done in an office, and now run a 100% virtual company that handles my speaking, writing and podcasting. In addition, almost all of my team members these days are pretty much Millennials or Generation Z. […]

  2. […] 6. Episode 121: James Emery White on the Ride of Generation Z: A Post-Christian, Post-Millennial Gen… […]

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