Seven Questions to Help Engage the Culture
It’s so easy to become culturally irrelevant. I don’t even need to try. One day you’re doing some awesome worship music, playing Modest Mouse and serving bold coffee, and the next minute it sounds like polka music to the next generation of kids. It happens so fast.
At Connexus Church, we do a weekly service programming meeting where we plan out our weekend services. We have a reputation for being ‘edgy’ as a church. That’s good in our books, because if you’re really trying to reach people who don’t go to church, using the culture to reach the culture can still be a very effective strategy. And using the culture (in music, messages, media and more) can help people engage what you’re saying and apply the message to life far more easily.
Recently it occurred to me that we really haven’t done much to specifically engage culture in the last month or two. We’ve done some songs right off the radio, but beyond that, not much. That freaked me out. How could we forget? It’s such a big part of who we are and what we do.
So I took out my computer and wrote down seven question I want us to start asking regularly as a team:
- In what ways have we engaged our culture in the last 30 days?
- What’s current in our culture?
- What’s everyone talking about?
- What’s our target (in our case, a 30ish married couple with kids) talking about? How would we know?
- What’s funny?
- What’s viral?
- What’s enduring (not trendy) that people still pay attention to?
I think of these questions as a way to ensure that we don’t think we’re engaging the culture around us when, frankly, we’re not. One hour of swirling around in these questions led to some great creative ideas for the coming months (which I probably shouldn’t let out of the bag).
If you’re in leadership, what do you do to stay current? What do you think of the questions? Got any better ones?