What People Really Want From You
So I like Apple. True confession. (And no surprise to anyone who knows me.) Last week they taught me a key lesson in customer service I’m going to share, but first, the back story.
When I entered into Apple world three years ago, I assumed Apple would have exceptional reliability. That’s their reputation after all. For sure, all my Apple products have better reliability than any PC I’ve owned (not to mention being way more fun to use). but after less than three years, my MacBook Pro died. Apple tried to fix it more than once, but it died.
That could have been a deal breaker. Try a product, it fails. You grow disillusioned, cynical and move to another company, only to repeat the process. But that didn’t happen. Not at all.
What shocked me is Apple’s radical commitment to customer service. They really tried to fix my old laptop. In the last month, they put over $2000 of brand new parts into my three year old laptop last month. When it didn’t fix the problem, Apple decided to give me a brand new 15" MacBook Pro. I didn’t even ask for it. A senior manager arranged a direct pick up at the Apple store in Toronto so I could just walk in and swap it out. In the end, they gave me an even better computer than my old one (I got the top of the line i7 processor) because it was the only model they had in store when I was there. They could have told me to come back or that they would ship me a new one, but they didn’t. They gave me one worth much more than my dead one. Unbelievable.
And maybe that’s the key. On this side of eternity, everything breaks. People are flawed. Systems are flawed. Even really cool products break down and die.
Often we’re tempted to make exaggerated claims about how great our product is. We claim might even claim it will never break down. In church world, I’ve been tempted to say "our church isn’t like that’ or ‘we won’t do that here.’ But the truth is, we’re a divine organization populated by sinful people. We will mess up. We will let people down. We will make mistakes.
Maybe the key isn’t whether your product or community is flawed – maybe the key is what you do when things break down. I’ve had far too many customer service people run away from their product when it broke down. Apple didn’t run away from their product or their customer; instead, they embraced both.
Wonder if that’s what people are looking for you and I to do. The promise of the church isn’t that we’re a perfect organization. Far from it. When we stand up as leaders and tell people we’re great, no one really believes us. When we admit we’re not perfect, absolutely no one is surprised (especially those closest to us). Maybe we should just be more honest about who we really are.
I’ve taken to telling people who are new to our church that we will let them down, we will make mistakes, but where I hope the difference will be is that we’ll look them in the eye and own it. We’ll journey with them through our mistakes and be as accountable as we can for our failures, working together to make it right.
I haven’t got it figured out by any stretch…all I know is this. When a leader or organization makes a mistake, being honest about it, owning it and having them assume full responsibility for the consequence of the failure makes a world of difference. That’s what Apple did. And I’ll be making many more purchases from them in the future (and telling others about them yet again). I’m all evangelical about them, actually. Maybe there’s a lesson there.
What do you think? What are you looking for in your leaders? What do you hope will be true of them?