You probably see it every week—leaders who undercut their influence.
Sometimes they blow it completely through one or two dumb moves. And sometimes you end up thinking “I’m not really sure I want to follow them anymore” but you’re not exactly sure why.
The loss of influence is subtle, but real.
Because of constant—even daily— exposure, social media makes influence easier to gain…and that much easier to lose.
Almost every ministry leader I know is on social media today. And so is almost everyone they lead.
So the opportunity to squander your influence is that much higher.
And often we do it without even realizing it.
Leadership Is Influence
Before we jump into how leaders lose influence on social media, a word on why influence matters.
Properly construed, influence is not actually about ego at all.
Gaining and building influence is critical for all of us who lead because, as John Maxwell has famously said, leadership is influence.
Nothing more. Nothing less.
Lose your influence and you’re not leading anyone.
Build influence and you can take people places they wouldn’t ordinarily go, which is the essence of a leader’s job.
Moreover, if you’re a follower of Christ, you believe the influence you’ve been given is a trust.
You’re not leveraging influence for your sake, but for the sake of cause much bigger than yourself.
Which is why it’s so sad when ministry leaders squander trust or undermine influence.
6 Ways Leaders Undercut Their Influence on Social Media
So how do leaders undercut their influence on social media? Here are 6 subtle ways I’ve seen it happen.