YouTube launched Jefferson Bethke to fame in 2012 when a video he posted got millions of views. Since then, he’s spent his entire life online, pivoting through all the changes in algorithm, platforms and audience.
Jeff and Carey reflect on what it’s like to be the first generation to be able to do that with your life, why having a fluid strategy matters, and how to stay sane in the midst of it all as a young leader while raising a family.
Welcome to Episode 317 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Guest Links
Instagram | Facebook | Twitter | To Hell with the Hustle
Episode Links
Ministry Grid
Back in August, I shared with you that I was working on a few exclusive courses with my friends over at Ministry Grid. Well, those courses are finally here.
For the month of January, you can go to MinistryGrid.com/Carey and access these brand new courses for FREE. These courses cover common leadership challenges and how you can overcome these leadership obstacles in your church, ministry, or organization. And, if you complete any of the courses on Ministry Grid, their team will send you a copy of my latest book, Didn’t See It Coming, for FREE. There are no strings attached.
So, check out the free courses and get my book for free at
MinistryGrid.com/Carey.
Pro Media Fire
Does your staff ever get overwhelmed with creative and media demands? I recently heard about a growing church with 9 campuses had a huge problem—the in-house team was overwhelmed with the demands of media requests for graphics and videos. They just couldn’t get it all done. So, to solve the problem, they reached out to Pro Media Fire to get a media bundle for each campus.
They knew that hiring Pro Media Fire they would get a media team for a fraction of the price of hiring additional staff. And whether you have a small, mid-sized or large church you may have this same problem. You can hire an entire creative team of professionals for a fraction of the cost of hiring additional in-house staff.
Get 10% off for life at
ProMediaFire.com/Carey.
CONVERSATION LINKS
Workism is Making Americans Miserable article
Why I Hate Religion, But Love Jesus || Spoken Word
3 Insights from Jefferson
1. Our mass self-branding might be doing more harm than good
In our modern world of technology, every single human being has become a brand. We all post our highlight reels online, and that is okay as long as it isn’t getting in the way of those scenarios, and that we aren’t creating moments strictly for social media. Jefferson would caution us against falling into this trap.
When we fall into this trap, we end up taking a 3D object (human beings) and try to show it in a 2D medium (social media). When we do this, we cheapen a bit of the human experience, and end up damaging our perception of people and dehumanizing them.
2. You have to treat your family as a team on mission
One struggle for driven leaders is finding a way to lead a thriving family and a thriving professional life. Jefferson has learned to bridge that gap by prioritizing his family as a team. He asks venues to fly his whole family in for events, and if they aren’t coming with him, they pray for him as a branch of the “family team.”
He has learned that this needs to stay his top priority in life. If he doesn’t prioritize his family, his kids might end up resenting his work and maybe even him. Another way he avoids this is by taking individual trips with his kids, trying to incorporate fun into the trip. This has massive payoff.
3. Sabbath is a time of celebration, not a discipline to endure
So many leaders view sabbath as a discipline that is nearly impossible to do on a regular basis. Jefferson has realized that sabbath is more of a celebration than a discipline. He takes 24 hours to be with his family and only do life-giving things.
On their sabbath, they eat the best food, have fun doing things they don’t normally get to do, and try to intentionally spend less time on technology. Looking back, viewing sabbath as a celebration has been the most valuable discipline they have instituted as a family.
Quotes from Episode 317
Make a business. Don't just be a personality who uploads videos. @JeffersonBethke Click To Tweet A lot of us are living reactive lives, not proactive lives. @JeffersonBethke Click To Tweet God's not asking me to be successful. God's not asking me to produce a lot of things. He's just really asking me to just honor him. @JeffersonBethke Click To Tweet I think that's the big blind spot in the Western church is we listen to the laws or the teachings of Jesus, but we don't really pay attention to the way of Jesus. @JeffersonBethke Click To Tweet Doing something that's fulfilling is harder to do these days. @JeffersonBethke Click To Tweet I think it's totally appropriate and fine to have social media be your highlight reel. @JeffersonBethke Click To Tweet I try to live a life that integrates my family as much as possible into us being a team together on mission. @JeffersonBethke Click To Tweet 'It's never okay to do something together' is essentially the Western family model except for taking vacation. @JeffersonBethke Click To Tweet My phone has to be off for one hour a day, one day a week, one week a year. @JeffersonBethke Click To TweetRead or Download the Transcript for Episode 317
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
Watch Back Episodes of The Podcast on YouTube
Select episodes of this podcast are now on YouTube. Our new YouTube Channel gives you a chance to watch some episodes, not just listen. We’ll add select episodes to YouTube as time goes on.
Subscribed Yet?
Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.
Subscribe using your favorite podcast app via
Spread the Word. Leave a Rating and Review
Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.
Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.
Thank you for being so awesome.
Next Episode: Jennie Allen
Jennie Allen never expected to be leading a massive movement involving millions of people around the world, but that’s exactly where she finds herself. She talks about how she stays grounded, what contributes to the downfall of so many leaders, and how to model your leadership differently.
Subscribe for free now and you won’t miss Episode 318.