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CNLP 298: Alejandro Reyes on Hypergrowth and the Keys to Great Digital Marketing and Online Influence

What makes people stand out online? How do you get noticed in a world that’s so noisy? The foundations of digital marketing are surprising…not because of how trendy they are, but because of how enduring they are.

Digital marketing expert and entrepreneur, Alejandro Reyes, talks about what makes companies and individuals grow online and shares lessons he learned from working in a hypergrowth environment of a $100 million dollar startup.

Welcome to Episode 298 of the podcastListen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Guest Links

Twitter | Instagram | Christian Entrepreneur School Facebook Group

Episode Links

Nearly every church leader I know is concerned with “closing the back door” at his or her church, but the “front door” is usually the bigger issue. To see growth, you need more new guests each year than your total average attendance on a Sunday. It takes intentionality to reach people outside the church and outside the faith. That’s where The Unstuck Group comes in. To hear more about Connexus Church’s experience working with The Unstuck Group or to learn more about their process, head to TheUnstuckGroup.com/Guests.

What if, in 40 days, you could grow your small groups in your church by 40%? Based on Pastor Zach Zehnder’s book, The Red Letter Challenge is a 40-day turnkey church campaign that centers around making more effective disciples of Jesus. Go to RedLetterChallenge.com/Carey to find church packages ready to go for you.

The Art of Better Preaching

Church Growth Masterclass

The High Impact Leader

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh

The #1 Questions Speakers Need to Ask Themselves Facebook Video

3 Insights from Alejandro

1. There’s a big difference between a know-it-all and a learn-it-all

There’s a big difference between a know-it-all and a learn-it-all. A know-it-all says, “I’m just going to do my thing and not look for advice, not go to YouTube, not listen to podcasts.” They’re always cynical about people’s ideas.

But the learn-it-all says, “You know what, I want to go out there, and I want to study the greats. I want to study under anyone and everyone I can, because everyone has value, everyone has something to say.” You will go a lot farther in life if you are a learn-it-all rather than a know-it-all.

2. Your nos define you, not your yeses

One of the most valuable lessons Alejandro learned from working at Pushpay was the ability to live and die by his daily calendar; to say ‘no’ to the things that shouldn’t be on it. All of his priorities lived on his daily calendar, and if it wasn’t on his calendar, it wasn’t getting done. He believes that this was key to his success at such a high-paced organization.

When you work in a high-speed culture, people understand that everyone runs at a fast pace and can’t afford many distractions. Therefore, interruptions to your calendar are much less common. But when they do happen, you have to have margin built in for “the unexpected.” So, say yes to the right things and no to things that don’t impact the bottom line.

3. When letting someone go, they should see it coming from a mile away

Alejandro would always say that anyone who is going to be fired should never be surprised that it’s coming. You should be able to say, “Hey, we’ve gone through a 90-day process, we’ve given you a coaching plan, you’ve signed it, we’ve had one-on-ones, we’ve met together, and unfortunately, we’re going to have to part ways here.”

If you have not exhausted every opportunity to level people up, that is absolutely poor form. Because churches are usually understaffed by half a lot of times. So, many leaders say, “Oh, man, I don’t have time for one-on-ones, I don’t have time to engage and build people up.” Alejandro would say that that is one of the worst things that leaders can do is to not spend time with their people and help them grow and level up their leadership.

Quotes from Episode 298

The shortcut to quick growth and fast growth is really studying what other people do. @alejandroreyes Click To Tweet

There's a big difference between a know-it-all and a learn-it-all. @alejandroreyes Click To Tweet

If anyone is going to check you out, they're going to search you before they actually show up to your place of business. @alejandroreyes Click To Tweet

The business world hires for results. The church world hires for relationships. @alejandroreyes Click To Tweet

The better you get, the more coaching you need. @cnieuwhof Click To Tweet

Read or Download the Transcript for Episode 298

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Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our new YouTube Channel gives you a chance to watch some episodes, not just listen. We’ll add select episodes to YouTube as time goes on.

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Next Episode: Patrick Lencioni

Patrick Lencioni is a widely-recognized leadership and business expert who has sold over 6 million books. But none of that exempts you from your own personal challenges. Today, Patrick opens up about a painful personal leadership crash he experienced 11 years ago, what brought him to that moment, and how he got through it. We also discuss why a leader’s motives matter so much and why most CEOs and senior leaders fail to really lead once they become the senior leader.

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