Marketing

CNLP 284: Marc Serrao on How to Break All the Rules And Create a New Business Model, Starting One of America’s Most Successful Bakeries and How to Create Food So Good The Lines Create Traffic Jams

How do you build a world-class bakery in a village of just six thousand people? A bakery so popular it creates traffic jams with people from across the country wanting to get in? You break all the rules and create your own business model. Marc Serrao shares the story of how he started Oakmont Bakery,…

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CNLP 275: Drew Dyck on the Rise of the Internet, the Demise of Curated Content, the Massive Changes in Journalism and Tips on How to Develop Better Self Control

So many leaders struggle with willpower and self-control, whether that’s grabbing that extra piece of chocolate cake, acting up at a meeting or just not taking care of themselves. Drew Dyck discusses his latest book on willpower and explains how habits are the key to greater self-control.  As a journalist and publishing acquisition editor, Drew…

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CNLP 272: Kevin Jennings on How to Build an Authentic, Personal Platform That’s Not About You, How to Gain Traction Online and The Power of Focus and Strategic Quitting

Kevin Jennings has helped some big names build and grow their brand. Kevin talks about how to manage the tension of creating a personal platform that gains traction while staying true to yourself, making sure your personal brand isn’t all about you, and how to use AI to make your web presence more personal. Plus…

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CNLP 267: Margaret Feinberg On Why Writing is 95% Marketing (and How to Do It Well) Connecting With Your Audience and The Disciplines That Fuel Content Creation and Vibrant Life

When she was in eigth grade, Margaret Feinberg’s teachers asked the class to write a story. While most students turned in four pages, Margaret turned in a 127 page book. Today, Margaret has sold over a million books and in this episode, we unpack how not being one of the cool kids shaped Margaret for…

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