Marketing
CNLP 272: Kevin Jennings on How to Build an Authentic, Personal Platform That’s Not About You, How to Gain Traction Online and The Power of Focus and Strategic Quitting
Kevin Jennings has helped some big names build and grow their brand. Kevin talks about how to manage the tension of creating a personal platform that gains traction while staying true to yourself, making sure your personal brand isn’t all about you, and how to use AI to make your web presence more personal. Plus…
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CNLP 267: Margaret Feinberg On Why Writing is 95% Marketing (and How to Do It Well) Connecting With Your Audience and The Disciplines That Fuel Content Creation and Vibrant Life
When she was in eigth grade, Margaret Feinberg’s teachers asked the class to write a story. While most students turned in four pages, Margaret turned in a 127 page book. Today, Margaret has sold over a million books and in this episode, we unpack how not being one of the cool kids shaped Margaret for…
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Why Trying to Reach Everybody Is a Really Bad Evangelism Strategy
It’s so hard not to do it. I’ve done it. Maybe you’ve also done it as a church leader. The problem? Thinking that the goal of your church is to reach everyone. It sounds appropriate. I get that. I mean what else are you going to say? I’m only going to reach a few people.…
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CNLP 264: Sean Cannell Shares YouTube Secrets, Why The Future Online is Video, and How to Get Started on YouTube (Even From Scratch)
Sean Cannell started at almost nothing on YouTube a few years ago. Today his channel has over 750,000 subscribers and his videos have been viewed over 40 million times. Sean shares his YouTube secrets, talks about how to get started on YouTube even if you don’t have money or staff, and why the future online…
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5 Smarter Ways To Embrace Infrequent Church Attenders
It’s a challenge you face as a church leader: what do you do with people who only occasionally attend church? Like at Easter or Christmas or special occasions? But infrequent attendance isn’t just for holidays anymore. It’s for every day. How do you respond as people generally attend less often? You know…the couple who comes…
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5 Challenges With Being a Local Pastor (or Leader) in the Age of Social Media
Social media is changing you and me in more profound ways than any of us imagine. Like a growing number of people, I’m increasingly concerned with how addictive tech has become, and am leaning in on the arguments that some like Roger McNamee (who has a fascinating conversation with Sam Harris here) and Tristan Harris make…
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Young Leaders, DeepFakes and 7 Things I Learned at SXSW About How the World Is Changing (Again…)
The world is changing so fast it often feels impossible to keep up. Technology is one thing. But so many other things are changing too. Take cultural assumptions for example. What was true a few years ago—or more dangerously, what we tell ourselves is true—isn’t necessarily true anymore. Few events in the world do a…
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CNLP 243: Rich Birch on the Nuts and Bolts of Church Growth – What the 6% of Growing Churches Do That Others Don’t
Here’s a question. When 94% of churches aren’t growing, what do the 6% do that the others don’t? Rich Birch has worked at three growing megachurches, and distills the things they do that others don’t in a way that can apply to a church of 50 as easily as a church of 5000. Rich talks…
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CNLP 240: Annie F. Downs on the Secrets of Reaching a Large Audience and Connecting with A Growing Tribe by Keeping it Personal
So many women have much larger audiences than most male leaders, but most male leader are oblivious to it. So, Carey sits down and opens his notebook with author, podcaster and speaker Annie F. Downs. Carey talks to Annie about the growing tribe of women leaders who have massive audiences. Annie discusses how women do…
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The Ten Most Listened-To Podcasts of 2018
There’s never been more content in the world than there is right now, but the real question is: which content has helped you the most? Here’s a second question: which content do you want to come back to again and again for personal study or study with your team? Enter this list. Here are the…
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