Marketing
CNLP 285: Christy Wright on Overcoming the Fear of Becoming an Entrepreneur and Pro Tips on Starting and Pricing Your Business
Christy Wright became an entrepreneur at age 23 and now coaches business leaders full time in addition to podcasting and speaking on some of the biggest stages in the world. Christy shares some remarkable insights on the fears most entrepreneurs face, overcoming them, how to get started, and how to price yourself and your product…
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CNLP 284: Marc Serrao on How to Break All the Rules And Create a New Business Model, Starting One of America’s Most Successful Bakeries and How to Create Food So Good The Lines Create Traffic Jams
How do you build a world-class bakery in a village of just six thousand people? A bakery so popular it creates traffic jams with people from across the country wanting to get in? You break all the rules and create your own business model. Marc Serrao shares the story of how he started Oakmont Bakery,…
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How to Grow Your Audience: 3 Keys to Creating Content People Actually Want to Read or See
Chances are that this week you’re going to write something or upload something you hope people will want to look at. And if you’re like most content creators, what you produce will likely get ignored by almost everyone. You’ll work so hard on: Your social posts Your vlog An email to your audience or congregation…
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CNLP 277: Sam Collier on How to Find Your Voice, Build a Platform, Stay True to Yourself and Handle Feedback and Criticism
Five years ago, Sam Collier had almost no platform. Today, he’s a well-known podcaster, speaker, host and influencer who speaks on some of today’s largest stages. Sam talks about how he got started, how as an African-American he processed feedback and coaching from many white and minority leaders to learn to speak to a whole…
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CNLP 275: Drew Dyck on the Rise of the Internet, the Demise of Curated Content, the Massive Changes in Journalism and Tips on How to Develop Better Self Control
So many leaders struggle with willpower and self-control, whether that’s grabbing that extra piece of chocolate cake, acting up at a meeting or just not taking care of themselves. Drew Dyck discusses his latest book on willpower and explains how habits are the key to greater self-control. As a journalist and publishing acquisition editor, Drew…
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CNLP 274: Charles Lee on Why So Many Ideas Never Get Turned Into Reality, and the Path to Effective Execution and Scale
So many leaders have great ideas…that go absolutely nowhere. Charles Lee wants to change that. He helps companies and leaders turn ideas into reality. Charles shares a proven path from idea to execution, and shares some of his early life watching his immigrant parents grow and scale businesses. His family helped bring Korean BBQ to…
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CNLP 272: Kevin Jennings on How to Build an Authentic, Personal Platform That’s Not About You, How to Gain Traction Online and The Power of Focus and Strategic Quitting
Kevin Jennings has helped some big names build and grow their brand. Kevin talks about how to manage the tension of creating a personal platform that gains traction while staying true to yourself, making sure your personal brand isn’t all about you, and how to use AI to make your web presence more personal. Plus…
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CNLP 267: Margaret Feinberg On Why Writing is 95% Marketing (and How to Do It Well) Connecting With Your Audience and The Disciplines That Fuel Content Creation and Vibrant Life
When she was in eigth grade, Margaret Feinberg’s teachers asked the class to write a story. While most students turned in four pages, Margaret turned in a 127 page book. Today, Margaret has sold over a million books and in this episode, we unpack how not being one of the cool kids shaped Margaret for…
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Why Trying to Reach Everybody Is a Really Bad Evangelism Strategy
It’s so hard not to do it. I’ve done it. Maybe you’ve also done it as a church leader. The problem? Thinking that the goal of your church is to reach everyone. It sounds appropriate. I get that. I mean what else are you going to say? I’m only going to reach a few people.…
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CNLP 264: Sean Cannell Shares YouTube Secrets, Why The Future Online is Video, and How to Get Started on YouTube (Even From Scratch)
Sean Cannell started at almost nothing on YouTube a few years ago. Today his channel has over 750,000 subscribers and his videos have been viewed over 40 million times. Sean shares his YouTube secrets, talks about how to get started on YouTube even if you don’t have money or staff, and why the future online…
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