7 Ways to Respond As People Attend Church Less Often

Share This Post

Everywhere I go, I talk to pastors who are experiencing the same thing.

People who attend church are attending less often.

If it was a problem before the pandemic, it’s an even greater problem now.

People who used to attend every week are attending 2 times a month. People who were around twice a month often now show up once a month. And attenders who used to come once a month are showing up half a dozen times a year.

This is true of rapidly growing churches, mega churches, mid-sized churches, Bible churches, and churches like Connexus (where 60% of our growth is from previously unchurched people.)

You can get mad at people…but that’s not really that helpful. If all people get is judgment or ‘should have done better’ when they show up at your church, why would they keep coming? You don’t line up to be judged either.

There are fewer and fewer of us every year who

Feel guilty when we miss a Sunday (I do…but I’m a dinosaur…I know it)

Have a natural instinct to head to a gathering of Christians on the first day of the week

Miss church when we can’t get there

Some church leaders I know wonder whether people will even attend physical buildings a decade from now. I believe they will, but maybe not in the droves people are even today.

So what’s going on? And how can you ‘compete’?

Well, culture is changing.

But two of the biggest factors that used to drive attendance in the last 20-50 years are now reproducible online.

Two decades ago:

If you wanted to hear great preaching, you had to go to church. Podcasting and online campuses have changed this.

If you wanted great music, you had to go to church. Okay, maybe church music wasn’t that great 20 years ago. But somebody liked it. Now, for $20, all your favorite songs are on your phone wherever you go.

So what do you do?

Is the battle lost? Not at all.

Here are 7 ways to respond as people attend church less often:

1. Create an Awesome Online Presence.

Launching an online campus is something I think most churches have done in the past two years, but between Facebook, Twitter, podcasts, app, website and blog, people can pretty much stay connected in several ways. And even giving to church online has never been easier. (70% of our offering comes in online.) Many people tell me when they’re not physically present they stay in touch via all of these media. Don’t judge your people for not being there, help them stay connected instead.

Don't judge your people for not being there, help them stay connected instead. Click To Tweet

At The End of 2023, What Would It Feel Like to Look Back and Have Accomplished Exactly What You Set Out To? 

If you are a pastor or church leader with ambitious goals for 2023, I will coach you through a proven, easy-to-follow strategy to set and achieve exactly what you set out to.

The Highly Productive Leader is a 30-day challenge to free up more time and find more energy in 2023.

2. Elevate Personal Relationships.

Somehow facilitating a personal relationship is easier and more effective in person. Churches that value personal relationships (even for thousands of people through groups) will always attract people who value personal connection (which is, I think, almost all of us).

Churches that value personal relationships will always attract people who value personal connection. Click To Tweet

3. Love People.

Can you fully love people without being fully present? Do human relationships go to their deepest level in person? I think so. 2 in 5 married couples meet online today. But even those 2 in 5 couples who meet online don’t stay online…they get married. Love can be expressed online, but its fulfillment happens deepest through personal contact.

4. Create an Irresistible Experience.

There is something that happens when you are in the room and in the moment. A live concert is never quite the same as watching a song on YouTube or even a concert in full HD on a kicking home theater system. Church is more than the sum of its parts…between the preaching, music, creative elements, human interaction and hallway conversations. You get much of it online, but not all of it. At least not yet. (By the way, if your church is boring, you’ve already lost the battle. Start there.)

5. Offer Offline Surprises.

Do something fun in the parking lot, foyer, or service that you don’t broadcast. Create some fun moments. One year we handed out an awesome Canadian treat – gourmet butter tarts – to everyone who attended on a particularly long weekend. People who missed it were completely bummed.

6. Create a Culture of Serving.

When you get up early to set up and tear down, lead a 2nd grade small group, greet people with a smile, serve on the production team, or serve meals to the homeless, somehow you find a place in service of a goal greater than yourself. Make serving guests and others outside your community part of your culture.

Make serving guests and others outside your community part of your culture. Click To Tweet

7. Prioritize Kids and Teens.

Parents can catch a podcast or watch it online, but kids really miss out when parents miss. To be with their friends who are running in the same direction and have another voice (small group leader) who knows their name, favorite food, and hopes and dreams saying the same thing a loving parent would say is so far unreproducible in the online world. I believe that when the parents miss church, the kids are the biggest losers. The more you prioritize families, the more families will prioritize Sundays.

The more you prioritize families, the more families will prioritize Sundays. Click To Tweet

The shift in our culture is probably irreversible to some extent. But you have something unique to offer – online and offline.

Make 2023 Your Most Productive Year Yet.

If as a church leader you have ever wondered...

  • “How can I become a far more effective leader?” 
  • “How do some leaders get so much done?”
  • “How do I get ahead?”
  • “How can I realize a dream I’ve been holding onto for way too long?”

Then it might be the right time to make a plan that works. 

Without a system and group of motivated people to hold you accountable, your dreams often stay exactly that—dreams. A dream without a strategy is just a fantasy. A goal without a plan is just a wish. And a lifestyle shift without accountability is just a fad.

That's why I created...

The Highly Productive Leader. A 30-Day Challenge to Free Up More Time and Find More Energy in 2023.

The challenge is 30 days of:

  1. Uncovering why we go off track
  2. Ambitious goal setting
  3. Building systems that set us up for success
  4. Accountability and encouragement

It's my response to years of failed New Year's resolutions, missed goals, and unread stacks of self-help books. I'll guide you through a paradigm-shifting curriculum to ensure that 2023 isn't just "more of the same." You'll learn and implement all of this through on-demand modules, group accountability, and live strategizing sessions with me.

Share This Post
Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]