5 Reasons Charismatic Churches Are Growing

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Think about how churches were just before the pandemic hit.

If you looked at almost any growing church led by younger leaders, it definitely trended toward the charismatic.

And what is a charismatic church? These churches are defined by expressive worship, more emotional delivery in preaching, an openness to the work of the Holy Spirit, and a warmer, more enthusiastic, and emotionally expressive gathering.

Perhaps more importantly, many churches that leaned toward a more charismatic expression of their faith are filled with young adults and Millennials.

Meanwhile, many leaders in attractional churches were finding it harder and harder to reach new people. While not universally true, some had stopped growing, or at least seen a slower growth rate than five or ten years ago.

Post-pandemic, that trend may be even more accelerated.

Please hear me. This is not a “they’re right, and you’re wrong” post. This is a learning together post. Actually, both the charismatic and attractional movements have contributed massively to reaching millions of people. There’s much to learn from each other.

Critics have no place here, but learners do.

So, what’s happening? Well, culture evolves, and what people respond to changes. The church should change with it. While you should never alter the mission of a church (it’s eternal), you should definitely adapt the method.

Churches that love their methods more than the mission will die. It happened in the 1950s, the 1970s, and the 1990s, and it’s happening today. What was effective a decade ago isn’t always effective today. Leaders who live in the past end up dying in the future.

Churches that love their method more than the mission will die. Click To Tweet

While you could argue that there’s a major difference in theology between charismatic and non-charismatic churches, I don’t think the differences are that big for the purposes of this blog post anyway.

The big shift is happening in how churches express themselves on the weekend and conduct their weekend experiences, moving from:

  • Anonymity to a sense of belonging
  • Engagement of the heart, not just the head.
  • More variety of services than three songs and a message
  • More passionate expressions of worship
  • Additional space during the service for prayer
  • More thought in the service to the engagement of emotions beyond “Hey, we’re excited you’re here” (welcome and upbeat music) and “Here’s something to think about” (the message)

As I outline here, churches that miss cultural change become irrelevant. After all, the gap between how quickly you change and how quickly culture changes is called irrelevance.

Personally, I’m behind any church that’s doing a great job leading people into a growing relationship with Jesus Christ.

So, in the interests of learning and growing together, here are 5 reasons charismatic churches are growing, and attractional churches are moving past the peak in the current culture.

Note: This article was updated and republished on March 3rd, 2023.

Leaders who live in the past end up dying to the future. Click To Tweet

1. The Foyer Moved

One of the great (and helpful) assumptions behind creating attractional churches is that Sunday morning is the first experience with church.

Guess what? That’s no longer true.

Now, almost everyone who attends your church for the first time has already been to your church…online.

That’s the case whether you have an amazing online experience, a killer website, and an on-point social media presence, or you have a website from 2008.

Trust me, people who are interested in Christianity or your church have already checked you out long before they stepped through the front doors. And if you have an online service, they’ve been with you for at least a week, and sometimes months or beyond.

Not convinced they’re checking out your channels? Well, there is the internet. Trust me: If they have spiritual questions, they’ve googled their way to spiritual answers (good or bad answers) long before they set foot in your church.

The pandemic has only accelerated this trend.

All of which means…the foyer moved.

Everyone who attends your church for the first time has already been to your church…online. All of which means, the foyer moved. Click To Tweet

The implication? When someone shows up at your church now, they’re likely to want a little more than they did a decade or two ago when their first visit was truly their first exposure to your church or to Christianity. They’re ready to go a little further, somewhat faster, because they’ve already taken their first step.

Will you still end up with some people at the back with their arms crossed, wanting to hide out in the dark? Of course.

But you likely have more who want to sample something real, who want to experience something different, and who are ready to engage faster.

That doesn’t mean you should bring them into a complete insider experience that’s impossible to understand or access. But it does mean they’re likely hungrier for more than they were a decade ago.

When an unchurched person visits your church for the first time these days, they're more likely to sample something real, want to experience something different, and are likely ready to engaging faster. Click To Tweet

2. People Want Transformation, Not Information

The attractional church model has seen thousands, probably millions, of people move into an authentic relationship with Jesus. 

Please hear that.

But sometimes what we’ve done (I say “we” because I’ve done this) is we tend to share information about Jesus or Christianity when we preach or host services. There was a day when that was really helpful, and that’s still not an entirely bad instinct. Who, after all, wants to lose people completely?

But remember, we now have the internet that’s intertwined with daily life. We are drowning in a sea of information.

Fast forward to growing charismatic churches, and guess what? People aren’t looking for information. They’re looking for transformation.

When people come to your church these days, fewer are looking for information about God; they’re looking for an experience with God.

When people come to your church these days, fewer are looking for information about God; they're looking for an experience with God. Click To Tweet

Today, information is everywhere. Transformation is scarce.

Too many people who have been to church know about God. Not enough know God.

Too many people who have been to church know about God. Not enough know God. Click To Tweet

3. Transcendent Is Connecting More Than Imminent Right Now

Both the digital explosion and the cynicism of our age have left people hungering for a transcendent touch. Think about the explosive rise of porn. People are searching for intimacy, but in porn, they get the opposite. They’re looking for more.

People are hungry for true community, deeper experiences, and authentic transcendence.

This is why charismatic churches that are growing are focusing more and more on creating experiences that engage more than just the head on a Sunday…but also engages the heart.

In short, people don’t just want to know what’s true, they want to know what’s real. And what’s real is deeper than just an idea – it’s an experience.

They come looking for something bigger than themselves, and something frankly, bigger than us. They come looking for God.

It’s a shame when people come to church looking for God and only find us.

It's a shame when people come to church looking for God and only find us. Click To Tweet

God, in his nature, is both immanent and transcendent. A few decades ago, as the culture slipped away from church, focusing on the imminence of God brought many back.

But the cultural shifts of the last decade and a half have left people (especially younger people) longing for the transcendent.

This should be no surprise because of course, the heart naturally longs for God. Sometimes we just long for God a bit differently than our parents.

I think the best future churches will have content that leans toward the immanent – practical, helpful, and digestible. Again, being completely obtuse and incomprehensible or insider-focused helps no one. And future churches will also offer experiences that feel transcendent…a sense that you had to be there to experience what happened.

The best churches will offer both because that reflects the character and nature of God and the character of the Christian church at its best. 

The human heart naturally longs for God. Sometimes we just long for God a bit differently than our parents. Click To Tweet

4. Downloadable Experiences Have Become Resistible Experiences

Church online is new, so we’re all trying to figure it out.

I think online provides a HUGE front door to everyone you’re trying to reach. Everyone you’re trying to reach with the love of Christ is online.

So how do you navigate that tension of having everything you do available online and in-person? Why would people bother to come at all?

Fundamentally, the consumption of content is also leaving people hungry for greater community, greater experience, and greater transcendence.

So, here’s what many growing charismatic churches are doing: Offering experiences that, when watched online, leave you longing for the real, in-person thing.

How? Running through that list we started with, growing churches design their in-person experience to:

  • Move people quickly from anonymity to a sense of belonging
  • Focus on the engagement of the heart, not just the head, both in the message and the music, and the overall experience.
  • Offer more variety of services than three songs and a message
  • Facilitate more passionate expressions of worship
  • Create moments and additional space during the service for prayer
  • Put more thought into engaging a variety of emotions and personalities

If everything your church does in the future feels downloadable, all you’ll get is a lot of downloads, not many gathered people.

If what your church does touches the soul, people will continue to gather.

People are coming to church expecting to meet God. Don’t let them settle for meeting you or something they could have half-listened to while working out.

To put it simply, if people feel like they missed nothing when they missed church, they’ll keep missing church.

If everything your church does in the future feels downloadable, all you'll get is a lot of downloads, not a lot of gathered people. People are coming to church expecting to meet God. Don't let them settle for meeting you.  Click To Tweet

5. Passion’s Beating Polish

If you’ve been around the church world for the last few decades, it’s easy to think that you need polish to pull off effective ministry. Another $50,000 for lights or sound and you’ll be good.

To be sure, charismatic churches have some amazing production.

But if you’re sitting there thinking that you need a better soundboard, some new LEDs, and a much better band to reach people, think again.

Passion is free. And passion beats polish.

(In this post, I break down the reasons “cool church” doesn’t work anymore in attracting and keeping guests).

The effective churches I’ve visited and seen recently by no means had the best lights, stage, or production. Some had almost no stage and no lights, while others had a pretty decent setup, but not nearly the level you see at some churches.

What did they all have in common? Passion.

When it comes to reaching the next generation, passion beats polish.

When it comes to reaching the next generation, passion beats polish. And passion is free. Click To Tweet

It’s not that polish is bad. I’m all for great environments and seeing people fully use their gifts to create amazing experiences. But I think polish falls flat unless accompanied by a raw passion that exudes from leaders who love connecting people with God.

In some of the growing churches I’ve personally visited, smaller facilities and stage sets were more than compensated for by preachers, worship leaders, and team members who exuded passion for the mission.

One caveat: Don’t fake passion—people can smell fake from a mile away. And don’t exaggerate it. Different people have different levels of passion.

But if yours has faded, rekindle it. Pray about it. Evoke what’s in there, and bring it to church.

In an age where nothing seems real anymore, people are looking for authenticity. Church, we have it.

In an age where nothing seems real anymore, people are looking for authentic. Church, we have it. Click To Tweet

A Few Reminders

A few notes before we finish up.

Weird Is Still Weird

The attractional movement has done a great job reminding all of us that we have guests in the room. And while the foyer may have moved, someone’s first Sunday is still a huge deal.

So that’s no excuse to be self-indulgently weird. Authentic doesn’t mean weird.

Emotionalism Won’t Win the Day

Another trend I’ve seen is that the next generation of preachers (under 40s) seem to preach more than they teach.

It’s always hard to define the exact difference between the two but simply put, preaching speaks more to the heart, and teaching speaks more to the head.

Preachers facilitate an experience. Teachers convey information.

I think the best pastors do both well.

Preaching without solid teaching can become emotionalism. Teaching without preaching can become intellectualism.

Preaching leads people to say, “That’s right. I need to change.” Teaching can lead people to say, “He’s right. That’s a good point.”

I default toward teaching so this is a challenge for me.

Preaching without solid teaching can become emotionalism. Teaching without preaching can become intellectualism. Click To Tweet

Remember The People You’re Trying to Reach

The church is still one of the few organizations that exists for the sake of its non-members.

Doubt that? Well, aren’t you glad someone didn’t decide the church was done before you were introduced to the love of Jesus?

For sure you need to care for the people you have, but never to the exclusion of the people you’re called to reach.

Churches that over-focus on the needs of insiders will eventually only have insiders. And when that happens, you missed the mission.

Churches that over-focus on the needs of insiders will eventually only have insiders. And when that happens, you missed the mission. Click To Tweet
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Carey Nieuwhof
Carey Nieuwhof

Carey Nieuwhof is a best-selling leadership author, speaker, podcaster, former attorney, and church planter. He hosts one of today’s most influential leadership podcasts, and his online content is accessed by leaders over 1.5 million times a month. He speaks to leaders around the world about leadership, change, and personal growth.