Here’s a theory.
Everytime someone sees your name online or via social media, they have a reaction.
An emotional reaction.
Come on, you do.
When you see someone’s name, picture or status roll across your phone, you feel something and think something, don’t you?
While you might never say it out loud or think it consciously, on the inside:
You smile, or wince.
You think ‘awesome’ or ‘oh no’.
You say “I wonder what’s wrong this time?” or “they always post such great stuff”.
It’s true, isn’t it?
I think that’s just the reality in which we live these days.
So now a question: Any idea what other people think of you when they see you online?
I promise you, they have a reaction. They really do.
And most of us have no idea what it is.
The good news is if you think about your presence online, you can leverage it the same way you would if you were in the room with someone.
In my last post, I outlined 6 subtle ways leaders undermine their influence online.
Today, I want to flip it and outline 7 keys to building a great online presence as a leader.
Your Platform Online Is Only as Strong As Your Presence Online
If you want to grow your online presence out there, there are some really smart people out there who can help you build your online presence.
A couple of my favourites these days include Justin Wise, Chris Lema (Chris writes some technical posts, but he’s a must read because of the general advice he gives about life online as well) and people like Michael Hyatt, Pat Flynn and Amy Porterfield. All of these people have great advice on how to grow an online platform. If growth is your goal, start clicking those links.
But your platform will only ever be as strong as your presence.
In the end, it’s as much about who you are as it is about what you’re trying to accomplish.
In fact, who you are could sabotage your strategy.
And–here’s the reality–many of us leaders will never have big platforms. And many won’t want them.
But you should still be on social media.
But even though you may not want to grow your platform or find 10,000 followers on Twitter or have 2000 friends and a fan page on Facebook, who you are online still impacts everything you do.
And it impacts your ministry.
7 Keys to Building a Great Social Media Presence as a Leader
So how do you engage social media and build a great presence, even if it’s for 100 people who track with you, or if its 10,000?
Sure, it’s about what you say and what you do.
But it’s also about how you do it.
In my experience, here are 7 keys to building a great online presence: