Social media has changed the leadership landscape radically in the last few years.
The question is how do you use it optimally as a leader?
In my experience, social media is both about what you do on social media as well as how you do it. The what is your content. The how is your tone.
Both are critical.
I don’t think I’ve nailed social media at all, but I love learning. (I’m actually going to completely reboot how we do all our social media at Connexus over the next few months [and rethink how I use it personally]). So my notebook’s open.
9 Great Ways to Use Social Media
That said, there are some emerging best practices that can help leaders immediately. Here are 9 great ways for leaders to use social media: