So…how are you leveraging Christmas to reach unchurched people?
After all, there is really only one time of year left in Western culture when our culture still celebrates something Christians hold dear, and that’s Christmas.
What surprising is that many churches don’t really leverage it to make the impact it could.
This is No Time For Cynicism
I realize there’s a huge debate over where you can say “Merry Christmas”. But skip past that. It’s way beyond your control or mine.
Don’t see the glass as half empty. There are so many connection points with our culture you’ll miss if you do.
This is no time for the church to be more cynical than the world, which still remembers something is different at Christmas, even if they’re not exactly sure what it is.
There Is A Lot of Common Ground
Our culture pauses for Christmas in a way it pauses for little else in the year.
Stores, radio stations and even iTunes play and feature Christmas music. And yes…even music that sings about Jesus. (Seriously. Don’t be cynical. Just listen for it. It’s everywhere…even Walmart.)
TV and film celebrate Christmas in all of its expressions.
Almost everyone decorates their homes, businesses and cities.
On December 25th, the Western world comes as close to stopping as it ever does.
I’m not sure there’s a better time to connect with your friends and neighbours who rarely if ever go to church.
Why Not Leverage It?
And yet many churches will hold a quiet Christmas eve service for members and leave it at that. Others will do little to nothing special.
That may be the biggest missed opportunity of the year.
For us at Connexus, Christmas is bigger than Easter—not theologically, but functionally in terms of reaching unchurched people. We have far more success in reaching unchurched people at Christmas than any other window precisely because they’re thinking about it and more open to doing something than at any other point in the year.
We pull out all the stops for Christmas. In fact, we’ve done as many as a half dozen Christmas Eve services to leverage the opportunity.
10 Ways to Leverage Christmas to Reach Unchurched People
Here’s are 10 ways you can leverage Christmas to connect with unchurched people: