What makes you click? Or read? Or listen? Or, better yet, share a message with your friends?
Ever wonder that?
Whether you’re writing a message for Sunday, a blog post, a conference workshop, your notes for hosting an event or even writing an email you hope won’t instantly trigger the delete key, we all hope what we write and speak will be well received.
And yet every day, a lot of potentially great content disappears into the ether, never to be heard from or seen again. And others gets shared by hundreds, thousands, or even millions.
Believe it or not, most content that resonates share 5 characteristics. With an eye for these 5, you might soon find your content resonating more than it does now.
It Starts with Great Content…But
There are a few things I’m going to assume. Because there isn’t really that much of a market for terrible content, let’s assume your content is:
Of value to people
This is true whether you’re speaking, writing or however you’re communicating.
No tweak or method is likely to make bad content more shareable.
Just wanted to make sure we’re all on the same page on that issue.
A Little Study in What Connects
Last year I met Brian Orme. You may or may not have heard of Brian, but you’ve likely been touched by his passion for helping leaders access great content.
Brian is the editor of Outreach Magazine, ChurchLeaders.com, SermonCentral, ChurchPlants and the exceptionally popular FaithIt. The content he edits is read by millions every day. You actually can’t be in senior leadership in ministry and not have been impacted by the content Brian edits. Brian, by the way, is also a really great guy.
Brian and I have had a few conversations about what makes some content connect while other content just doesn’t.
We isolated five characteristics that seem to make content click with people. It’s unscientific for sure, but if it helps you preach better, teach better, lead better and write better…well then that’s awesome. It will advance the mission we’re all on.
5 Ways to Make Content Compelling, Clickable (and Maybe Even Viral)
Before we get started, let me clear up one more thing . I don’t think you can make content go viral. You can probably make it more compelling and more clickable. But you can’t make it go viral.
However, content that goes viral often has unique characteristics. Giving your piece these 5 characteristics below won’t make it go viral, but if anything you offer ever does go viral or gets shared disproportionately, it likely has some or all of these 5 characteristics.