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7 Ways To Grow Church Attendance By Increasing Engagement

In an era of declining church attendance, how do you grow your church and advance your mission?

Well, one key is this: you turn ordinary attenders into passionate champions of the mission. Not convinced? I outlined 5 reasons why engagement will drive almost all future church growth in this post.

For too long, too many North American Christians have thought that sitting passively in the back row to get fed is what’s required of them, or that the main goal of finding a church is to attend one you ‘like.’

The goal of any Christian should never be to find a church you like and sit in the back row. The goal should be to fully engage the mission.

Again and again, it’s engaged Christians who advance the mission.

Engaged people are passionate people. They know what the mission is. They serve in it. They live it out.

They’re passionate enough about it to invite their friends.

Over the long-term in a church, you can accomplish more with 300 engaged Christians than with 3000 disengaged attenders.

The disengaged group will dwindle. The 300 engaged Christians will advance the mission and never stay the same.

Yes, only God can bring growth. But he uses people who are engaged to do it.

So if you were going to drive engagement at your church, how would you do it?

Here are 7 ways.

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1. Challenge people to serve

People who serve in the mission are people who are engaged in the mission.

I know this is near heresy in some circles, but encouraging people to volunteer may be more important than encouraging them to join a group.

At Connexus, where I serve, we’re finding that our healthiest people are not those who are in groups: they’re those who serve. People who serve (as a rule) get the mission. They’re on mission. And they love the mission.

Our goal is to get everyone into a group, but only doing group can lead can feed into a self-centred agenda in the same way sitting in the back row and not engaging the mission is a bit of a selfish approach to church for a long term Christian.

Groups can be about you, whereas serving is almost never about you.

I still think everyone should be in a group, but if group is all you do as a Christian, it can feed into the consumer frenzy that is North American culture.

If you need to improve your volunteer culture, I outlined 7 questions volunteers ask but never say out loud in this post. I also devoted an entire chapter to creating a healthy volunteer culture in my latest book, Lasting Impact: 7 Powerful Conversations That Can Help Your Church Grow.

2. Provide a clear path toward involvement

The challenge for many people who participate in a congregation is that they don’t know what to do to get involved.

Church websites can be fuzzy about next steps. So can church leaders.

Often during services we list 12 things people can do to get more engaged in their faith and in the mission.

Faced with too many choices, most people choose nothing.

The clearer and simpler the path is toward in engagement, the more people will travel it.

At Connexus Church, where I serve, we reorganized our lobby a few years ago, ditching the ‘Welcome Desk” for two simple kiosks.

Now, we have a “New Here” kiosk for new guests. And we have a “Next Steps” kiosk with trained guest services people who act a bit like concierges who can help people discover which next step is best for them (baptism v. serving v. joining a group v. Starting Point etc.)

At every level, we try to take the confusion away and simply help people engage.

We also try to make our language from the front clear and direct.

3. Focus all programs around your mission

Years ago, we dumped a program-based model of church (if you can dream it, we’ll do it) for a much simpler model.

Why?

In part, we moved to a simpler model because when you give people too many choices, people choose nothing.

But we also changed it because we realized that what people are involved in becomes the mission.

So if you have lots of off-mission programs (like the Quilting Club or the Men Who Eat Bear Meat Fellowship), you will have a hard time focusing people on what you really want them to do.

They’re passionate about their ministries, but not the ministry.

And that’s the problem. Too many Christians get passionate about their mission, not THE mission.

If you want people to be passionate about the central mission of your church, only do programming that directly advances the central mission.

When you say ‘no’ to a hundred other missions, you say ‘yes’ to the most important mission.

4. Make it uncomfortable to stay disengaged

People eventually conform to expectations.

Tell a child he’ll never amount to anything, and he’ll likely give up on the dream of college. Tell a child she can persevere and accomplish the tasks ahead of her, and she likely will.

People both rise and descend to our level of expectations.

The same is true of congregations.

When you don’t expect people to do more than to attend your church, don’t be surprised if all they do is attend your church.

Craft a culture through your words, calls to action on a Sunday, and in all your communications where you expect people to serve, join a group, bring a friend and give generously.

5. Preach action, not knowledge

Preachers have this incredible 20-40 minute window with which to speak into people’s lives every week.

You can use it to give people information or you can use it to call people to action.

The second is far better.

Not that you need to hammer people every week. But with your words you can make it clear that the goal of the Christian faith is not to know something, but to do something with what you know.

If you continue to talk about how to get involved and join the mission, providing clear action steps and opportunities to do so, eventually more people will engage. If you don’t, they won’t.

So do it.

6. Try using active language

We’ve had a simple model of church at Connexus since we started, but right now we’re changing the language of engagement from more passive language to active language.

Here’s the background.

For years, we’ve used these four single words to explain our simple model of ministry and call people to action:

Connect (for groups)

Serve (to volunteers)

Invite (to invite a friend)

Give (to donate)

Next month, we unveil new language to convey the same steps.

We’ve added a fifth step because we’re seeing so many unchurched people, and we’re moving to more active language designed to drive action and engagement:

Become a Christian (new)

Join the Mission (was “Serve”)

Bring a Friend (was “Invite”)

Choose Community (was “Connect”)

Give Generously (was “Give”)

The idea is that these phrases roll off the tongue more naturally and paint a clearer outcome toward deeper engagement with the mission than the old language did.

We imagine a day when hundreds more people become Christians, join the mission, bring friends, choose community and give generously.

That kind of action changes cities.

Whatever language you use, make sure it conveys the outcome you long for.

7. Reward Progress

However you define increased engagement, reward it whenever you see it.

How can you do this?

a. Celebrate it publicly

Sometimes church leaders are great at asking but not at reporting back afterward.

If you ask for volunteers and you get 75 new ones, make a point a point of celebrating it the next weekend. Tell some stories. Shoot some video. Thank people.

Ditto when people give generously, or bring a friend, or when 100 new people join community group.

Pretend it’s baptism Sunday…and celebrate.

b. Affirm it privately

When you see someone jump in, thank them. Mention it when you talk to them in the foyer.

Thank them in the next email you send them.

Write them a hand written thank you card.

c. Celebrate with your key leaders

Senior leaders can easily fall into the trap of rewarding attendance, not engagement.

To increase engagement, start celebrating how many people signed up rather than how many people showed up.

When you talk about steps and celebrate when people take them, great things happen in your organization.

Staff and key volunteers need to know when they’re winning. Help them see it.

Signing up is better than showing up.

Remember, as a leader, what you celebrate matters.

As Andy Stanley has said so many times, what you celebrate gets repeated.

How Do You Drive Engagement?

Those are my current thoughts on helping churches drive engagement.

If you want more, I wrote a series of posts on attendance v. engagement that you can access for free below.

I also outlined much of the strategy in my new book, Lasting Impact, designed for discussion you can have with your staff and elder board. You can download a free chapter here or get a deal on bulk orders here.

Here are some blog posts and Leadership Podcast episodes for additional reading, listening and context:

5 Reasons Engagement Will Drive Almost All Future Church Growth

10 Reasons Even Committed Christians Are Attending Church Less Often

CNLP Episode 23: Why People Are Attending Church Less Often—An Interview with Will Mancini.

5 Ways to Embrace Infrequent Church Attenders

10 Predictions About the Future Church And Shifting Attendance Patterns

CNLP Episode 24: Churchless: Why and How America is Learning to Live Without The Church—An Interview with David Kinnaman

3 Things That Are Sabotaging The Church’s Future

How do you drive engagement? Scroll down and leave a comment

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  • James Martin

    This is a great post. I’m confused on the 7C headline. How is signing up better than showing up? I feel like that is the opposite of the point of the article which is to get people engaged.

  • David Watson

    I am a revitalization pastor. My congregation consists of an older group that has been a part of it since the late 1960’s and a newer younger group that we have appealed to with our vision of reaching and impacting the community that we are located in. We have several who feel that their contributions are minimal at best and seriously sell themselves short. I have continued to teach and speak on using what you have been given and its importance. These 7 steps are great but how do I engage the generations that are represented and actually have them work together like I feel the early church did?

  • Joe Brosious

    At an old downtown congregation in Madison, WI and we are looking at how we turn the “church of the movers and shakers,” into the church of the Shakers and Movers. Big transition but thanks for all the good materials. We are in the process of redoing many of our spaces to help people engage and connect so your thoughts on language and the actual physical changes you’ve made are very helpful. Your blog is the only one I actually stop what I am doing and read when it comes across.

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  • Brian Lane

    I printed this post and hung it on the wall next to my desk as a constant reminder of these things. Good stuff.

  • Dean Moore

    While I agree that Christians need to be engaged in the mission and they need to be hot passionate and fervent towards God with zeal however doing anything for God before they are made true disciples holding the truth of the word of God in purity and true holiness being mature and experienced having the devil under subjection to the authority of the Kingdom of God from within then anything else we try to do is folly. Paul told Timothy never to put people in the place of authority those who are novices. What are novices? They are people who are unskilled and inexperienced in the knowledge of the truth and in handling the meat of the Word of God. Why because the devil would take advantage of their ignorance and weakness because of spiritual immaturity and cause them to fall and bring a reproach against the Gospel. Too much of the church is not following the blueprint of which the Lord has given us to be the church and take the world for the Kingdom of God. If you want to know precisely what that blueprint is contact me.

  • Chris Schoolcraft

    Carey,

    I serve in a community in which our youth and children are so involved in school, sports, and extracurricular activities. Could you give a sense of what cultures of engagement might look like where kids and youth have so many things going on?

    Thanks,

    Chris

    • Your situation sounds like everyone else’s. Honestly, I’d just work on the suggestions in this post. That’s what we’re doing and it’s working despite hockey, baseball, football, dance, skiing, the beach etc.

  • Luke

    Carey, (re #3)
    I have seen in some churches where various ministry teams or leaders are, as you point out, truly focused on “their” mission and not “the mission.” Yet, even when a church institutes a new vision and mission, what I see then, is that said vision and mission get dropped onto the ministry teams but sadly, people incorrectly begin to believe that those same teams are somehow now magically focused on “the” mission. My question is, how do you kindly convince them to see that they are still really just focused on “their” mission and then explain how “the” mission is actually really different from what they believe and are doing?

    I have tried to use words like “alignment” and phrases like “unified strategy” to explain the difference between a segregated “their” mission vs “the” mission, but because the vision and mission have been integrated into the language of the segregated ministry teams, many people think that means their church is now aligned and has unity under that vision and mission. And they can’t see it. Thoughts?

    Thanks,

    Luke